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Soft Glam Satin Foundation 40 Tan Warm dupes and alternatives e.l.f. Cosmetics

Tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol3Vegan1Cruelty-free1Oil-free1With SPF1Mineral0

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Only showing matches with full coverage.

Closest shade match: MAC Cosmetics Studio Radiance Serum Powered Foundation NC44

The equivalent shade: scored on colour, depth and undertone only.

Your shade
e.l.f. Cosmetics
40 Tan WarmChange shade
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Medium coverage
The match
MAC Cosmetics
NC44
Depth and undertone: Tan · Warm · golden
Finish and coverage: Radiant · Full coverage
Shade match
95out of 100
Colour
92
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$46Ulta BeautyUlta Beauty
Costs $38 more

Your shade $8 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Unleashia Satin Wear Healthy-Green Cushion Foundation 35N Toffee

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
e.l.f. Cosmetics
40 Tan WarmChange shade
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Medium coverage
The match
Unleashia
35N Toffee
Depth and undertone: Tan · Warm · yellow
Finish and coverage: Natural · Full coverage
Overall match
87out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
91
Wear (Wear & performance)
54
Skin (Skin suitability)
92
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
Costs $16 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NARS

    Natural Radiant Longwear Foundation

    Alexandria
    Shade match 83
    $55SephoraSephoraCosts $47 more

    Matches: Very close colourSame natural finishClaims transfer resistance

    Differences: Neutral rather than warm undertoneFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: MD5.5 - Medium-deep to deep with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 40 Tan Warm (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.5 Rich

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.5 Rich

    • Very close colour
    • Tan · Warm undertone

    $30

    SephoraView at Sephora
  2. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    460 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 460 Suede W

    • Very close colour
    • Tan · Warm · golden undertone

    $32

    SephoraView at Sephora
  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Very close colour
    • Tan · Warm · golden undertone

    $22

    SephoraView at Sephora
  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    415 Honey

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 415 Honey

    • Close colour
    • Tan · Warm undertone

    $15.99

    Ulta BeautyView at Ulta Beauty
  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Tan 4W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Tan 4W

    • Close colour
    • Tan · Warm · yellow undertone

    $31

    Ulta BeautyView at Ulta Beauty
  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    21W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 21W

    • Close colour
    • Tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Radiance Serum Powered Foundation in NC44, against e.l.f. Cosmetics Soft Glam Satin Foundation in 40 Tan Warm. Every attribute compared, with its share of the score.

ComparedYour shade40 Tan WarmClosest shade matchNC44Score
Shade match55% of overall95
Colour92#b17d4e#b77b4aVery close colourColour difference 2.0 (0 is identical)
Depth100TanTanSameDepth difference: 0.2
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 84/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Radiance Serum Powered Foundation in NC44.

Same or better

  • Very close colour
  • Same warm undertone
  • Full rather than medium coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Unleashia Satin Wear Healthy-Green Cushion Foundation in 35N Toffee, against e.l.f. Cosmetics Soft Glam Satin Foundation in 40 Tan Warm. Every attribute compared, with its share of the score.

ComparedYour shade40 Tan WarmClosest overall alternative35N ToffeeScore
Shade match55% of overall94
Colour91#b17d4e#af7745Very close colourColour difference 2.1 (0 is identical)
Depth96TanTanSameDepth difference: 2.7
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 87/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Unleashia Satin Wear Healthy-Green Cushion Foundation in 35N Toffee.

Same or better

  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Full rather than medium coverage
  • Both claim a lightweight feel
  • Adds SPF 30

Different

  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

MAC Cosmetics Studio Radiance Serum Powered Foundation NC44

Best price
$46Ulta BeautyUlta Beauty
Costs $38 more

Your shade $8 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Unleashia Satin Wear Healthy-Green Cushion Foundation 35N Toffee

Match price
$24Ulta BeautyUlta Beauty
Costs $16 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.