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Soft Glam Satin Foundation 13 Fair Neutral dupes and alternatives e.l.f. Cosmetics

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free7No drying alcohol8Vegan3Cruelty-free2Oil-free2With SPF2Mineral1

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9 of 31

Only showing matches with full coverage.

Closest shade match: MAC Cosmetics Studio Radiance Serum Powered Foundation NC10

The equivalent shade: scored on colour, depth and undertone only.

Your shade
e.l.f. Cosmetics
13 Fair NeutralChange shade
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Medium coverage
The match
MAC Cosmetics
NC10
Depth and undertone: Fair · Neutral
Finish and coverage: Radiant · Full coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$46Ulta BeautyUlta Beauty
Costs $38 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Smashbox Always On Skin-Balancing Foundation F30N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
e.l.f. Cosmetics
13 Fair NeutralChange shade
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Medium coverage
The match
Smashbox
F30N
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Full coverage
Overall match
88out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
91
Wear (Wear & performance)
61
Skin (Skin suitability)
92
Medium confidence· Digital matchWhy it matches
Match price
$45Ulta BeautyUlta Beauty
Costs $37 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Basma

    The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish

    40
    Shade match 96
    $40SephoraSephoraCosts $32 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than medium coverageDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    74
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: light skin with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Clinique

    Beyond Perfecting Foundation + Concealer

    WN 04 Bone
    Shade match 92
    $41SephoraSephoraCosts $33 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than medium coverageDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    92
    Finish & visual result
    91
    Wear & performance
    63
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: very fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Light
    Shade match 88
    $39SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSame natural finishBoth claim long-wearing

    Differences: Slightly warmer undertoneFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    68
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: taupe shade with warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    710 Maricao
    Shade match 90
    $24Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Matte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: for very light skin w/ neutral peachy undertones

    Medium confidence· Digital match

    View match
  5. #7 · Clinique

    Beyond Perfecting Foundation + Concealer

    WN 30 Biscuit
    Shade match 90
    $41SephoraSephoraCosts $33 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than medium coverageDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    63
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: very fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    420 True Beige
    Shade match 89
    $18.99Ulta BeautyUlta Beauty(product price)Costs $10.99 more

    Matches: Near-identical swatch colourSame natural finishClaims transfer resistance

    Differences: Full rather than medium coverageDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. #9 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F1N
    Shade match 96
    $8Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame neutral undertone

    Differences: Matte rather than natural finishFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: fair or light skin tones with a neutral undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 13 Fair Neutral (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Meringue 2.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Meringue 2.1 Neutral

    • Looks identical
    • Fair · Neutral undertone

    $31

    SephoraView at Sephora
  2. Clinique Even Better All-Over Concealer + Eraser

    CN 28 Ivory

    Clinique Even Better All-Over Concealer + Eraser, shade CN 28 Ivory

    • Looks identical
    • Fair · Neutral · neutral pink undertone

    $22

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    1N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 1N

    • Very close colour
    • Fair · Neutral undertone

    $38

    SephoraView at Sephora
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    11.0 Light Nude

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 11.0 Light Nude

    • Very close colour
    • Fair · Neutral undertone

    $30

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Bisque 1.8

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Bisque 1.8

    • Very close colour
    • Fair · Neutral undertone

    $39

    SephoraView at Sephora
  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1N02

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1N02

    • Very close colour
    • Fair · Neutral · neutral pink undertone

    $35

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Radiance Serum Powered Foundation in NC10, against e.l.f. Cosmetics Soft Glam Satin Foundation in 13 Fair Neutral. Every attribute compared, with its share of the score.

ComparedYour shade13 Fair NeutralClosest shade matchNC10Score
Shade match55% of overall99
Colour98#e6c9ac#e5c9aeLooks identicalColour difference 0.7 (0 is identical)
Depth100FairFairSameDepth difference: 0.1
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 86/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Radiance Serum Powered Foundation in NC10.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Full rather than medium coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Smashbox Always On Skin-Balancing Foundation in F30N, against e.l.f. Cosmetics Soft Glam Satin Foundation in 13 Fair Neutral. Every attribute compared, with its share of the score.

ComparedYour shade13 Fair NeutralClosest overall alternativeF30NScore
Shade match55% of overall93
Colour90#e6c9ac#efcbabVery close colourColour difference 2.3 (0 is identical)
Depth97FairFairSameDepth difference: 1.8
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall61
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 88/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Always On Skin-Balancing Foundation in F30N.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Full rather than medium coverage
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims colour stability

Different

  • Does not claim a lightweight feel

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

MAC Cosmetics Studio Radiance Serum Powered Foundation NC10

Match price
$46Ulta BeautyUlta Beauty
Costs $38 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Smashbox Always On Skin-Balancing Foundation F30N

Match price
$45Ulta BeautyUlta Beauty
Costs $37 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.