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Soft Glam Satin Foundation 12 Fair Warm dupes and alternatives e.l.f. Cosmetics

Very fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free9No drying alcohol8Vegan2Cruelty-free1Oil-free4With SPF1Mineral0

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Only showing matches with full coverage.

Closest shade match: Lancôme Teint Idole Ultra Wear Natural Matte Foundation 095W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
e.l.f. Cosmetics
12 Fair WarmChange shade
Depth and undertone: Very fair · Warm
Finish and coverage: Natural · Medium coverage
The match
Lancôme
095W
Depth and undertone: Very fair · Warm · yellow
Finish and coverage: Matte · Full coverage
Shade match
97out of 100
Colour
96
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$53SephoraSephora
Costs $45 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Smashbox Always On Skin-Balancing Foundation F20W

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
e.l.f. Cosmetics
12 Fair WarmChange shade
Depth and undertone: Very fair · Warm
Finish and coverage: Natural · Medium coverage
The match
Smashbox
F20W
Depth and undertone: Very fair · Warm
Finish and coverage: Natural · Full coverage
Overall match
90out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
91
Wear (Wear & performance)
61
Skin (Skin suitability)
92
Medium confidence· Digital matchWhy it matches
Match price
$45Ulta BeautyUlta Beauty
Costs $37 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NARS

    Natural Radiant Longwear Foundation

    Siberia
    Shade match 96
    $55Ulta BeautyUlta BeautyCosts $47 more

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Full rather than medium coverageDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    96
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    75

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: L0 - Very light with warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    700 Vienna
    Shade match 95
    $24Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Matte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: for very light skin w/ warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    640 Malta
    Shade match 94
    $24Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Matte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: for light skin peachy undertones

    Medium confidence· Digital match

    View match
  4. #6 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    16N Peach Fuzz
    Shade match 89
    $24Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Near-identical swatch colourSame natural finishBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: neutral fair with yellow undertones

    Medium confidence· Digital match

    View match
  5. #7 · NARS

    Natural Radiant Longwear Foundation

    Gobi - Light 3
    Shade match 88
    $55SephoraSephoraCosts $47 more

    Matches: Near-identical swatch colourSame natural finishClaims transfer resistance

    Differences: Neutral rather than warm undertoneFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    75

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: L3 - light with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · NARS

    Natural Radiant Longwear Foundation

    Lima
    Shade match 86
    $55SephoraSephoraCosts $47 more

    Matches: Very close colourSame natural finishClaims transfer resistance

    Differences: Neutral rather than warm undertoneFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: L3.25 - Light with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC15
    Shade match 95
    $39SephoraSephoraCosts $31 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry skin

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    78
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin

    Retailer shade note: fair light with golden undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 12 Fair Warm (Very fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Very Light 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Very Light 4

    • Very close colour
    • Very fair · Warm · peach undertone

    $22

    SephoraView at Sephora
  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    140

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 140

    • Very close colour
    • Very fair · Warm · yellow undertone

    $30

    SephoraView at Sephora
  3. NARS Soft Matte Complete Concealer

    Nougatine

    NARS Soft Matte Complete Concealer, shade Nougatine

    • Very close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 02 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 02 W

    • Very close colour
    • Fair · Warm · yellow undertone

    $32

    SephoraView at Sephora
  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Fair 1W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Fair 1W

    • Close colour
    • Fair · Warm · yellow undertone

    $31

    Ulta BeautyView at Ulta Beauty
  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    100

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 100

    • Close colour
    • Very fair · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 095W, against e.l.f. Cosmetics Soft Glam Satin Foundation in 12 Fair Warm. Every attribute compared, with its share of the score.

ComparedYour shade12 Fair WarmClosest shade match095WScore
Shade match55% of overall97
Colour96#f1d6b3#ecd4b2Looks identicalColour difference 1.2 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.3
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100WarmWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall46
Skin type46Combination, dry, normal, oilyNormal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 82/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 095W.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Not marketed for combination/dry skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Smashbox Always On Skin-Balancing Foundation in F20W, against e.l.f. Cosmetics Soft Glam Satin Foundation in 12 Fair Warm. Every attribute compared, with its share of the score.

ComparedYour shade12 Fair WarmClosest overall alternativeF20WScore
Shade match55% of overall97
Colour95#f1d6b3#f3d6aeLooks identicalColour difference 1.4 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.2
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall61
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 90/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Always On Skin-Balancing Foundation in F20W.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Full rather than medium coverage
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims colour stability

Different

  • Does not claim a lightweight feel

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Lancôme Teint Idole Ultra Wear Natural Matte Foundation 095W

Best price
$53SephoraSephora
Costs $45 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Smashbox Always On Skin-Balancing Foundation F20W

Match price
$45Ulta BeautyUlta Beauty
Costs $37 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.