Light · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
30 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $6.99 at Ulta Beauty
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $6.99 at Ulta Beauty
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
SephoraCosts $29.01 moreMatches: Near-identical swatch colourSame cool undertoneSame medium coverage
Differences: Not marketed for normal/sensitive skin
Looks identical · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Not marketed for normal/sensitive skin
Retailer shade note: light / medium - cool
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty(product price)Costs $38.01 moreMatches: Very close colourSame cool undertoneSame matte finish
Differences: Full rather than medium coverageContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · Contains drying alcohol
Retailer shade note: for fair cool skin with a subtle peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta BeautyCosts $42.01 moreMatches: Very close colourSame cool undertoneSame medium coverage
Differences: Natural rather than matte finishNot marketed for combination/dry/normal/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for combination/dry/normal/oily skin
Retailer shade note: fair, white-pink undertones
Medium confidence· Digital match
Ogee Complexion Perfecting Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$49View at Ulta BeautyUlta BeautyCosts $2.11 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs cool)
Differences: Radiant rather than matte finishLight rather than medium coverage
Looks identical · Radiant · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than medium coverage
Medium confidence· Digital match
Revolution Beauty Skin Silk Glow Tint Sheer Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$9.10View at Ulta BeautySephoraCosts $35.01 moreMatches: Very close colourSame cool undertoneSame matte finish
Differences: Full rather than medium coverageNot marketed for dry/sensitive skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: light skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $35.01 moreMatches: Very close colourSame cool undertoneSame matte finish
Differences: Full rather than medium coverageNot marketed for dry/sensitive skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: light skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta Beauty
Macy's$42View at Macy'sSephoraCosts $46.01 moreMatches: Very close colourSame cool undertoneSame medium coverage
Differences: Natural rather than matte finishNot marketed for dry/oily skinContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair - light with cool pink undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $27.01 moreMatches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Natural matte rather than matte finishBuildable rather than medium coverage
Very close colour · Natural matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural matte rather than matte finish · Buildable rather than medium coverage
Retailer shade note: fair-to-light shade with cool undertones
Medium confidence· Digital match
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $32.01 moreMatches: Very close colourSame cool undertoneSame matte finish
Differences: Light rather than medium coverageNot marketed for dry/sensitive skin
Very close colour · Matte · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Light rather than medium coverage · Not marketed for dry/sensitive skin
Retailer shade note: FAIR TO LIGHT WITH COOL UNDERTONES
Medium confidence· Digital match
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta BeautyCosts $36.01 moreMatches: Very close colourSame cool undertoneClaims 16-hour wear
Differences: Natural rather than matte finishFull rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage
Retailer shade note: fair skin with cool undertones
Medium confidence· Digital match
Dermablend Flawless Creator Liquid Foundation Drops
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautySephoraCosts $41.01 moreMatches: Very close colourSame cool undertoneSame medium coverage
Differences: Natural rather than matte finishNot marketed for dry/sensitive skinContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: light with cool undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)Costs $7.01 moreMatches: Same cool undertoneSame matte finishClaims a blurring effect
Differences: Buildable rather than medium coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Buildable rather than medium coverage
Retailer shade note: fair or light skin tones with a cool pink undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $32.51 moreMatches: Same cool undertoneSame matte finishSame medium coverage
Differences: Not marketed for dry/normal/sensitive skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Not marketed for dry/normal/sensitive skin
Retailer shade note: light skin w/ cool undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39 · out of stockView at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta Beauty
WalmartCosts $8 moreMatches: Same cool undertoneSame matte finish
Differences: Buildable rather than medium coverageNot marketed for dry/sensitive skin
Close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than medium coverage · Not marketed for dry/sensitive skin
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.99View at WalmartSephoraCosts $47.01 moreMatches: Same cool undertoneSame medium coverageClaims a blurring effect
Differences: Slightly deeperNatural rather than matte finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish
Retailer shade note: light with cool undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)Costs $33.01 moreMatches: Same cool undertoneSame matte finishClaims a skin-like finish
Differences: Slightly deeperFull rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage
Retailer shade note: light blush medium with pink undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Macy'sfrom $38 · product priceView at Macy'sUlta Beautyfrom $40 · product priceView at Ulta BeautySephoraCosts $40.01 moreMatches: Near-identical swatch colourSame medium coverageClaims a blurring effect
Differences: Neutral rather than cool undertoneNatural rather than matte finishNot marketed for dry/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Not marketed for dry/sensitive skin
Retailer shade note: light-medium neutral
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautySephoraCosts $45.01 moreMatches: Near-identical swatch colourSame medium coverageClaims a blurring effect
Differences: Neutral rather than cool undertoneNatural rather than matte finishNot marketed for combination/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta BeautyCosts $11.50 moreMatches: Very close colourSame matte finishAdds SPF 28
Differences: Full rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Full rather than medium coverage
Medium confidence· Digital match
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28
Every store that sells this shade · prices as last checked
Walmart$15.13View at WalmartUlta Beauty$18.49View at Ulta BeautySephoraCosts $41.01 moreMatches: Very close colourSame medium coverageClaims long-wearing
Differences: Neutral rather than cool undertoneNatural rather than matte finishNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Not marketed for oily/sensitive skin
Retailer shade note: fair with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $32.01 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Neutral rather than cool undertoneFull rather than medium coverageNot marketed for dry/normal/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · Not marketed for dry/normal/sensitive skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $32.01 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Neutral rather than cool undertoneFull rather than medium coverageNot marketed for dry/normal/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · Not marketed for dry/normal/sensitive skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $32.01 moreMatches: Very close colourClaims long-wearingAdds SPF 50
Differences: Neutral rather than cool undertoneNatural rather than matte finishFull rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Full rather than medium coverage · Contains listed fragrance
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $13.01 moreMatches: Very close colourSame matte finishClaims long-wearing
Differences: Neutral rather than cool undertoneFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Full rather than medium coverage
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyWalmartCosts $8.14 moreMatches: Same matte finishAdds SPF 28
Differences: Neutral rather than cool undertoneFull rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage
Medium confidence· Digital match
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28
Every store that sells this shade · prices as last checked
Walmart$15.13View at WalmartUlta Beauty(product price)Costs $47.01 moreMatches: Same cool undertoneSame matte finishClaims a blurring effect
Differences: Buildable rather than medium coverage
Colour not compared · Matte · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Buildable rather than medium coverage
Retailer shade note: light with cool undertones
Low confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy's
TargetCosts $7.60 moreMatches: Same matte finishClaims a blurring effectClaims long-wearing
Differences: Full rather than medium coverage
Colour not compared · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than medium coverage
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta BeautyCosts $65.01 moreMatches: Same medium coverageClaims a lightweight feel
Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyShowing 12 of 28 matches
The closest shade to Essence Foundation Stick 130 (Light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
2.5C
$38
Creme Brulee
24.0 Medium Beige
$30
1C1
$34
Tone 3.6
$17
27B light-medium beige
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Hourglass Vanish Seamless Finish Foundation Stick in 2.5 Alabaster, against Essence Foundation Stick in 130. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Hourglass Vanish Seamless Finish Foundation Stick in 2.5 Alabaster.
5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Light to Medium Cool, against Essence Foundation Stick in 130. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Light to Medium Cool.
1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.
Hourglass Vanish Seamless Finish Foundation Stick 2.5 Alabaster
SephoraYour shade $6.99 at Ulta Beauty
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Light to Medium Cool
Ulta BeautyYour shade $6.99 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
