Beautler.Your beauty butler

Foundation Stick 260 dupes and alternatives Essence

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 088

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Essence
260Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Medium coverage
The match
KVD Beauty
Deep 088
Depth and undertone: Deep · Neutral · balanced
Finish and coverage: Natural · Full coverage
Shade match
96out of 100
Colour
94
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
Costs $35.01 more

Your shade $6.99 at Ulta Beauty

Closest overall alternative: Juvia's Place I am Magic Powder Foundation Tanzania - Dark 3

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Essence
260Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Medium coverage
The match
Juvia's Place
Tanzania - Dark 3
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
83out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Match price
$20Ulta BeautyUlta Beauty
Costs $13.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

  1. Overall 76
    $42Ulta BeautyUlta BeautyCosts $35.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishFull rather than medium coverageNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · Not marketed for dry/normal/sensitive skin

    Retailer shade note: for deep skin with neutral copper undertones

    Medium confidence· Digital match

    View match
  2. #4 · Temptu

    Perfect Canvas Foundation

    9N Rosewood
    Overall 79
    $34Ulta BeautyUlta Beauty(product price)Costs $27.01 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural matte rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    77
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural matte rather than matte finish · Buildable rather than medium coverage

    Retailer shade note: tan shade with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    Deep Neutral
    Overall 73
    $13.97WalmartWalmartCosts $6.98 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than medium coverage

    Medium confidence· Digital match

    View match
  4. #6 · Revolution Beauty

    Skin Silk Serum Foundation

    F15
    Overall 72
    $15Ulta BeautyUlta Beauty(product price)Costs $8.01 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishLight rather than medium coverageContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than medium coverage · Contains listed fragrance

    Retailer shade note: For deep skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  5. Overall 77
    $58SephoraSephoraCosts $51.01 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishBuildable rather than medium coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage · Not marketed for combination/sensitive skin · Contains listed fragrance

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  6. Overall 80
    $40Ulta BeautyUlta Beauty(product price)Costs $33.01 more

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneFull rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage

    Retailer shade note: dark brown skin w/ golden undertones

    Medium confidence· Digital match

    View match
  7. #9 · Juvia's Place

    I am Magic Powder Foundation

    Katsina - Dark 2
    Overall 82
    $20Ulta BeautyUlta Beauty(product price)Costs $13.01 more

    Matches: Same neutral undertoneSame matte finishClaims long-wearing

    Differences: Full rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than medium coverage

    Medium confidence· Digital match

    View match
  8. #10 · Well People

    Skinforia Serum Foundation

    40 Deep Neutral
    Overall 76
    $21$30Ulta BeautyUlta BeautyCosts $14.01 more

    Matches: Same neutral undertoneClaims a skin-like finishClaims long-wearing

    Differences: Natural rather than matte finishBuildable rather than medium coverageNot marketed for sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    80

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  9. Overall 75
    $46Ulta BeautyUlta BeautyCosts $39.01 more

    Matches: Same neutral undertoneSame matte finishClaims a skin-like finish

    Differences: Full rather than medium coverageNot marketed for dry/normal/oily/sensitive skinContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    20

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for dry/normal/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: Deep tan with red-golden undertones

    Medium confidence· Digital match

    View match
  10. #12 · Laura Mercier

    Tinted Blur Balm Skin Tint

    Shade 06
    Overall 78
    $44SephoraSephoraCosts $37.01 more

    Matches: Same neutral undertoneSame matte finishClaims a blurring effect

    Differences: Light rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Light rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: Deep with neutral undertones

    Medium confidence· Digital match

    View match
  11. Overall 78
    $55SephoraSephoraCosts $48.01 more

    Matches: Same neutral undertoneSame matte finishClaims a blurring effect

    Differences: Full rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: D4.5 - Deep with neutral undertone

    Medium confidence· Digital match

    View match
  12. Overall 78
    $72Ulta BeautyUlta BeautyCosts $65.01 more

    Matches: Same neutral undertoneSame medium coverageClaims a lightweight feel

    Differences: Natural rather than matte finish

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish

    Medium confidence· Digital match

    View match
  13. #15 · NARS

    Light Reflecting Foundation

    Timaru
    Overall 74
    $55SephoraSephoraCosts $48.01 more

    Matches: Same neutral undertoneSame medium coverageClaims a blurring effect

    Differences: Natural rather than matte finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily/sensitive skin

    Retailer shade note: D4.5 - deep with neutral undertone

    Medium confidence· Digital match

    View match
  14. #16 · R.E.M. Beauty

    Sweetener Foundation

    deep 7 n
    Overall 77
    $35Ulta BeautyUlta Beauty(product price)Costs $28.01 more

    Matches: Same neutral undertoneSame matte finishClaims a blurring effect

    Differences: Buildable rather than medium coverageNot marketed for dry/normal/oily/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    20

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Buildable rather than medium coverage · Not marketed for dry/normal/oily/sensitive skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  15. #17 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    6N
    Overall 75
    $49SephoraSephoraCosts $42.01 more

    Matches: Same neutral undertoneSame matte finishClaims a skin-like finish

    Differences: Slightly lighterFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: tan skin with neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    28.5N
    Overall 75
    $48SephoraSephoraCosts $41.01 more

    Matches: Same neutral undertoneSame medium coverageClaims long-wearing

    Differences: Slightly lighterNatural rather than matte finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Not marketed for oily/sensitive skin

    Retailer shade note: dark deep with neutral undertone

    Medium confidence· Digital match

    View match
  17. Overall 79
    $12.99Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same neutral undertoneSame matte finishClaims a blurring effect

    Differences: Slightly deeperFull rather than medium coverageNot marketed for sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    50
    Skin suitability
    80

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  18. #20 · Laura Mercier

    Tinted Blur Balm Skin Tint

    Shade 07
    Overall 76
    $44SephoraSephoraCosts $37.01 more

    Matches: Same neutral undertoneSame matte finishClaims a blurring effect

    Differences: Slightly deeperLight rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Light rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: Deep with neutral cool undertones

    Medium confidence· Digital match

    View match
  19. Overall 76
    $42.50Ulta BeautyUlta BeautyCosts $35.51 more

    Matches: Same neutral undertoneSame matte finishClaims a skin-like finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: for deep skin with cool neutral undertones

    Medium confidence· Digital match

    View match
  20. #22 · Clinique

    Stay-Matte Sheer Pressed Powder Foundation

    11 Stay Brandy
    Overall 78
    $41Ulta BeautyUlta BeautyCosts $34.01 more

    Matches: Very close colourSame matte finishClaims long-wearing

    Differences: Light rather than medium coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Light rather than medium coverage · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  21. #23 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Deep Dark 205N
    Overall 74
    $12$16Ulta BeautyUlta BeautyCosts $5.01 more

    Matches: Same neutral undertoneSame medium coverageClaims a skin-like finish

    Differences: Slightly lighterNatural rather than matte finish

    Score details
    Shade match
    84
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  22. #24 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 125 Mahogany
    Overall 77
    $39Ulta BeautyUlta Beauty(product price)Costs $32.01 more

    Matches: Same neutral undertoneSame matte finishSame medium coverage

    Differences: Not marketed for normal/sensitive skinContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for normal/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  23. Overall 73
    $45Ulta BeautyUlta BeautyCosts $38.01 more

    Matches: Claims 16-hour wearClaims transfer resistanceClaims not settling into lines

    Differences: Slightly cooler undertoneNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Full rather than medium coverage

    Retailer shade note: level-two tan with a cool undertone

    Medium confidence· Digital match

    View match
  24. #26 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Very Deep Cool
    Overall 75
    $16Ulta BeautyUlta Beauty(product price)Costs $9.01 more

    Matches: Same matte finishSame medium coverageClaims a skin-like finish

    Differences: Slightly cooler undertone

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone

    Medium confidence· Digital match

    View match
  25. #27 · Jane Iredale

    Beyond Matte Liquid Foundation

    M16
    Overall 73
    $54Ulta BeautyUlta Beauty(product price)Costs $47.01 more

    Matches: Same matte finishClaims a blurring effectClaims long-wearing

    Differences: Slightly cooler undertoneFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: deeper brown w/ red undertones

    Medium confidence· Digital match

    View match
  26. #28 · Maybelline

    Super Stay Up to 24HR Hybrid Powder-Foundation

    375 Soft Matte
    Overall 76
    $11.98WalmartWalmartCosts $4.99 more

    Matches: Same matte finishClaims 24-hour wearClaims transfer resistance

    Differences: Slightly cooler undertoneFull rather than medium coverage

    Score details
    Shade match
    77
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage

    Medium confidence· Digital match

    View match
  27. Overall 74
    $40SephoraSephoraCosts $33.01 more

    Matches: Same matte finishSame medium coverageClaims a blurring effect

    Differences: Slightly cooler undertoneNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: deep cool

    Medium confidence· Digital match

    View match
  28. #30 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    6C Macchiato
    Overall 75
    $54Ulta BeautyUlta Beauty(product price)Costs $47.01 more

    Matches: Same matte finishClaims a blurring effectClaims 16-hour wear

    Differences: Slightly cooler undertoneBuildable rather than medium coverage

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than medium coverage

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  29. Overall 73
    $69SephoraSephoraCosts $62.01 more

    Matches: Same matte finishClaims 24-hour wearClaims transfer resistance

    Differences: Slightly deeperSlightly cooler undertoneFull rather than medium coverage

    Score details
    Shade match
    76
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 260 (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    15 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15 Deep

    • Very close colour
    • Deep · Neutral undertone

    $36

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    44.0 Deep Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 44.0 Deep Natural

    • Close colour
    • Deep · Neutral undertone

    $30

  3. CoverGirl TruBlend Undercover Concealer

    Bronze

    CoverGirl TruBlend Undercover Concealer, shade Bronze

    • Very close colour
    • Deep · Neutral · neutral pink undertone

    $11.99

  4. Rare Beauty Liquid Touch Brightening Concealer

    540C

    Rare Beauty Liquid Touch Brightening Concealer, shade 540C

    • Very close colour
    • Deep · Cool undertone

    $24

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chestnut

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chestnut

    • Close colour
    • Deep · Neutral undertone

    $36

  6. Maybelline Fit Me Natural Finish Concealer

    Dark Coffee

    Maybelline Fit Me Natural Finish Concealer, shade Dark Coffee

    • Close colour
    • Deep · Neutral undertone

    $10.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 088, against Essence Foundation Stick in 260. Every attribute compared, with its share of the score.

ComparedYour shade260Closest shade matchDeep 088Score
Shade match55% of overall96
Colour94#845444#7e5041Very close colourColour difference 1.7 (0 is identical)
Depth96DeepDeepSameDepth difference: 2.6
Retailer descriptionDeep tanDeepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutral · balancedClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveCombination, oilyBoth marketed for combination/​oily skin
Overall match 76/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 088.

Same or better

  • Very close colour
  • Same neutral undertone
  • Full rather than medium coverage
  • Claims a blurring effect
  • Claims long-wearing
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Natural finish instead of matte
  • Not marketed for dry/normal/sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs high

Why the closest overall alternative works

Juvia's Place I am Magic Powder Foundation in Tanzania - Dark 3, against Essence Foundation Stick in 260. Every attribute compared, with its share of the score.

ComparedYour shade260Closest overall alternativeTanzania - Dark 3Score
Shade match55% of overall90
Colour83#845444#8a553dClose colourColour difference 3.2 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.3
Retailer descriptionDeep tanNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 83/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Powder Foundation in Tanzania - Dark 3.

Same or better

  • Same neutral undertone
  • Same matte finish
  • Full rather than medium coverage
  • Claims long-wearing
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap

Where to buy

Closest shade match

KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 088

Best price
$42Ulta BeautyUlta Beauty
Costs $35.01 more

Your shade $6.99 at Ulta Beauty

Closest overall alternative

Juvia's Place I am Magic Powder Foundation Tanzania - Dark 3

Match price
$20Ulta BeautyUlta Beauty
Costs $13.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.