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Foundation Stick 290 dupes and alternatives Essence

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free11No drying alcohol12Vegan4Cruelty-free4Oil-free0With SPF1Mineral2

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13 of 30

Only showing matches made for sensitive skin.

Closest shade match: Pixi On-the-Glow BASE Foundation Moisture Stick Cocoa

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Essence
290Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Medium coverage
The match
Pixi
Cocoa
Depth and undertone: Deep · Neutral · neutral pink
Finish and coverage: Natural · Buildable coverage
Shade match
89out of 100
Colour
88
Depth
97
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$22Ulta BeautyUlta Beauty
Costs $15.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 375 Soft Matte

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Essence
290Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Medium coverage
The match
Maybelline
375 Soft Matte
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Full coverage
Overall match
81out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$11.98WalmartWalmart
Costs $4.99 more

Your shade $6.99 at Ulta Beauty

WalmartView at Walmart

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Deep Dark 210C
    Shade match 87
    $12$16Ulta BeautyUlta BeautyCosts $5.01 more

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Slightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    87
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish

    Retailer shade note: cool

    Medium confidence· Digital match

    View match
  2. #4 · Chanel

    ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    BR172
    Shade match 77
    $69Ulta BeautyUlta Beauty(product price)Costs $62.01 more

    Matches: Same matte finishClaims a blurring effectClaims 24-hour wear

    Differences: Slightly deeperSlightly cooler undertoneBuildable rather than medium coverage

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Buildable rather than medium coverage · Contains listed fragrance

    Retailer shade note: intense dark-deep shade, red undertone

    Medium confidence· Digital match

    View match
  3. #5 · KVD Beauty

    Good Apple Skin-Perfecting Hydrating Foundation Balm

    Deep 094
    Shade match 84
    $42.50Ulta BeautyUlta BeautyCosts $35.51 more

    Matches: Same neutral undertoneSame matte finishClaims a skin-like finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: for very deep skin with neutral bronze undertones

    Medium confidence· Digital match

    View match
  4. #6 · KVD Beauty

    Good Apple Skin-Perfecting Hydrating Foundation Balm

    Deep 088
    Shade match 78
    $42.50Ulta BeautyUlta BeautyCosts $35.51 more

    Matches: Same neutral undertoneSame matte finishClaims a skin-like finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: for deep skin with cool neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Juvia's Place

    I am Magic Powder Foundation

    Angola - Dark 1
    Shade match 70
    $20Ulta BeautyUlta Beauty(product price)Costs $13.01 more

    Matches: Same neutral undertoneSame matte finishClaims long-wearing

    Differences: Noticeably different swatch colourSlightly deeperFull rather than medium coverage

    Score details
    Shade match
    70
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Slightly deeper · Full rather than medium coverage

    Medium confidence· Digital match

    View match
  6. #8 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Sweet Espresso
    Shade match 73
    $14.50Ulta BeautyUlta Beauty(product price)Costs $7.51 more

    Matches: Same matte finishClaims a blurring effectClaims long-wearing

    Differences: Full rather than medium coverage

    Score details
    Shade match
    73
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: deep shade

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N10 Neutral Deep
    Shade match 75
    $13.99Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Same neutral undertoneSame medium coverageClaims a skin-like finish

    Differences: Noticeably different swatch colourNatural rather than matte finish

    Score details
    Shade match
    75
    Finish & visual result
    68
    Wear & performance
    50
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish

    Medium confidence· Digital match

    View match
  8. #10 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Deep Neutral 2
    Shade match 86
    $42Ulta BeautyUlta Beauty(product price)Costs $35.01 more

    Matches: Same neutral undertoneClaims long-wearingClaims transfer resistance

    Differences: Slightly deeperRadiant rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Radiant rather than matte finish · Full rather than medium coverage

    Retailer shade note: very deep with neutral undertone for very rich skin

    Medium confidence· Digital match

    View match
  9. #11 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DPG1 Mocha
    Shade match 70
    $40Ulta BeautyUlta Beauty(product price)Costs $33.01 more

    Matches: Same matte finishClaims a skin-like finishClaims long-wearing

    Differences: Slightly lighterSlightly warmer undertoneFull rather than medium coverage

    Score details
    Shade match
    70
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Full rather than medium coverage

    Retailer shade note: dark brown skin w/ golden undertones

    Medium confidence· Digital match

    View match
  10. #12 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    38C Jarrah
    Shade match 77
    $50SephoraSephoraCosts $43.01 more

    Matches: Same medium coverageClaims a blurring effectClaims 12-hour wear

    Differences: Slightly cooler undertoneNatural rather than matte finishNot marketed for dry/oily skin

    Score details
    Shade match
    77
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Not marketed for dry/oily skin

    Retailer shade note: Extra deep with cool undertones

    Medium confidence· Digital match

    View match
  11. #13 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Dark Cool
    Shade match 71
    $16Ulta BeautyUlta Beauty(product price)Costs $9.01 more

    Matches: Same medium coverageClaims a blurring effect

    Differences: Slightly deeperSlightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    71
    Finish & visual result
    70
    Wear & performance
    50
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Natural rather than matte finish

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 290 (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    550C

    Rare Beauty Liquid Touch Brightening Concealer, shade 550C

    • Close colour
    • Deep · Neutral · neutral pink undertone

    $24

    SephoraView at Sephora
  2. CoverGirl TruBlend Undercover Concealer

    Bronze

    CoverGirl TruBlend Undercover Concealer, shade Bronze

    • Close colour
    • Deep · Neutral · neutral pink undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    15

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15

    • Slight colour difference
    • Deep · Neutral undertone

    $42

    SephoraView at Sephora
  4. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    52 Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 52 Deep Neutral

    • Slight colour difference
    • Very deep · Neutral undertone

    $32

    SephoraView at Sephora
  5. Maybelline Fit Me Natural Finish Concealer

    Dark Coffee

    Maybelline Fit Me Natural Finish Concealer, shade Dark Coffee

    • Slight colour difference
    • Deep · Neutral undertone

    $10.99

    Ulta BeautyView at Ulta Beauty
  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    15.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15.5 Deep

    • Slight colour difference
    • Deep · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Pixi On-the-Glow BASE Foundation Moisture Stick in Cocoa, against Essence Foundation Stick in 290. Every attribute compared, with its share of the score.

ComparedYour shade290Closest shade matchCocoaScore
Shade match55% of overall89
Colour88#754d46#724b3fVery close colourColour difference 2.6 (0 is identical)
Depth97DeepDeepSameDepth difference: 1.6
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral pinkClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 80/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pixi On-the-Glow BASE Foundation Moisture Stick in Cocoa.

Same or better

  • Very close colour
  • Same neutral undertone
  • Buildable rather than medium coverage

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs oil-based; silicone moderate vs none
View full match

Why the closest overall alternative works

Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 375 Soft Matte, against Essence Foundation Stick in 290. Every attribute compared, with its share of the score.

ComparedYour shade290Closest overall alternative375 Soft MatteScore
Shade match55% of overall86
Colour92#754d46#795249Very close colourColour difference 1.9 (0 is identical)
Depth96DeepDeepSameDepth difference: 2.7
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone65NeutralCoolSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 81/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 375 Soft Matte.

Same or better

  • Very close colour
  • Same matte finish
  • Full rather than medium coverage
  • Claims 24-hour wear
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Slightly cooler undertone

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs powder-based; silicone moderate vs high
View full match

Where to buy

Closest shade match

Pixi On-the-Glow BASE Foundation Moisture Stick Cocoa

Match price
$22Ulta BeautyUlta Beauty
Costs $15.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 375 Soft Matte

Best price
$11.98WalmartWalmart
Costs $4.99 more

Your shade $6.99 at Ulta Beauty

WalmartView at Walmart

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.