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Foundation Stick 40 dupes and alternatives Essence

Very fair · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free11No drying alcohol9Vegan5Cruelty-free4Oil-free0With SPF4Mineral0

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Only showing matches made for sensitive skin.

  • 1 match has no skin type listed and is not shown.

Closest shade match: Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Fair 1 Cool

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Essence
40Change shade
Depth and undertone: Very fair · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
Smashbox
Fair 1 Cool
Depth and undertone: Very fair · Cool
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
96
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$41Ulta BeautyUlta Beauty
Costs $34.01 more

Your shade $6.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Laura Mercier Real Flawless Feather Matte Powder Foundation 1C Meringue

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Essence
40Change shade
Depth and undertone: Very fair · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
Laura Mercier
1C Meringue
Depth and undertone: Very fair · Cool
Finish and coverage: Matte · Buildable coverage
Overall match
84out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
89
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$54Ulta BeautyUlta Beauty
Costs $47.01 more

Your shade $6.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · bareMinerals

    BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Fair 10 Cool
    Shade match 89
    $42Ulta BeautyUlta BeautyCosts $35.01 more

    Matches: Same cool undertoneSame matte finishClaims 24-hour wear

    Differences: Slightly deeperFull rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage

    Retailer shade note: for very fair cool skin with a pink hue

    Medium confidence· Digital match

    View match
  2. #4 · Charlotte Tilbury

    Airbrush Flawless Foundation

    2 Cool
    Shade match 93
    $52SephoraSephoraCosts $45.01 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Slightly deeperContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Contains drying alcohol

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C0.5 Cool Light
    Shade match 95
    $13.99Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    95
    Finish & visual result
    68
    Wear & performance
    50
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish

    Medium confidence· Digital match

    View match
  4. #6 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    1N Marzipan
    Shade match 86
    $54Ulta BeautyUlta Beauty(product price)Costs $47.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · CoverGirl

    Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28

    FAIR IVORY
    Shade match 82
    $15.13WalmartWalmartCosts $8.14 more

    Matches: Very close colourSame matte finishAdds SPF 28

    Differences: Slightly deeperNeutral rather than cool undertoneFull rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Full rather than medium coverage

    Medium confidence· Digital match

    View match
  6. #8 · Naked Sundays

    BeautyScreen Peptide Foundation Tint SPF 50

    Shade 1.5
    Shade match 91
    $38Ulta BeautyUlta Beauty(product price)Costs $31.01 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Slightly deeperLight-medium rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Light-medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Light-medium rather than medium coverage

    Retailer shade note: fair cool

    Medium confidence· Digital match

    View match
  7. #9 · Lancôme

    Teint Idole Ultra Wear Care and Glow Foundation

    110C
    Shade match 95
    $53Ulta BeautyUlta BeautyCosts $46.01 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for dry/oily skinContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair with cool pink undertones

    Medium confidence· Digital match

    View match
  8. #10 · TIRTIR

    Mask Fit AI Filter Cushion

    15C FAIR PORCELAIN
    Shade match 92
    $25Ulta BeautyUlta Beauty(product price)Costs $18.01 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Full rather than medium coverageContains listed fragranceContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair light with cool undertone

    Medium confidence· Digital match

    View match
  9. #11 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    1C1 Cool Vanille
    Shade match 94
    $54SephoraSephoraCosts $47.01 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  10. #12 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Fair 10 Neutral
    Shade match 89
    $45Ulta BeautyUlta Beauty(product price)Costs $38.01 more

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneFull rather than medium coverageContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · Contains drying alcohol

    Retailer shade note: for very fair neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  11. #13 · Juvia's Place

    I am Magic Powder Foundation

    Valencia - Very Light 2
    Shade match 82
    $20Ulta BeautyUlta BeautyCosts $13.01 more

    Matches: Very close colourSame matte finishClaims long-wearing

    Differences: Neutral rather than cool undertoneFull rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Full rather than medium coverage

    Medium confidence· Digital match

    View match
  12. #14 · Well People

    Supernatural Complexion Stick

    10 Fair Cool
    Shade match 91
    $18.20$26Ulta BeautyUlta BeautyCosts $11.21 more

    Matches: Very close colourSame cool undertoneClaims a lightweight feel

    Differences: Slightly deeperNatural rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Light rather than medium coverage

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 40 (Very fair · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cream Puff

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cream Puff

    • Very close colour
    • Very fair · Cool · rosy undertone

    $36

    SephoraView at Sephora
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    2C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 2C

    • Very close colour
    • Very fair · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Stone 1.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Stone 1.3

    • Very close colour
    • Very fair · Cool · pink undertone

    $39

    SephoraView at Sephora
  4. NARS Radiant Creamy Concealer

    Affogato

    NARS Radiant Creamy Concealer, shade Affogato

    • Very close colour
    • Very fair · Cool undertone

    $36

    SephoraView at Sephora
  5. Tarte Shape Tape Full Coverage Matte Concealer

    12B fair beige

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12B fair beige

    • Very close colour
    • Very fair · Cool · pink undertone

    $32

    SephoraView at Sephora
  6. Maybelline Fit Me Natural Finish Concealer

    010 Fair

    Maybelline Fit Me Natural Finish Concealer, shade 010 Fair

    • Looks identical
    • Very fair

    $10.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Fair 1 Cool, against Essence Foundation Stick in 40. Every attribute compared, with its share of the score.

ComparedYour shade40Closest shade matchFair 1 CoolScore
Shade match55% of overall98
Colour96#fdd7c4#fddac7Looks identicalColour difference 1.1 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.1
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 81/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Fair 1 Cool.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims 16-hour wear
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs none
View full match

Why the closest overall alternative works

Laura Mercier Real Flawless Feather Matte Powder Foundation in 1C Meringue, against Essence Foundation Stick in 40. Every attribute compared, with its share of the score.

ComparedYour shade40Closest overall alternative1C MeringueScore
Shade match55% of overall92
Colour86#fdd7c4#f7d6caVery close colourColour difference 2.8 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.9
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 84/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Feather Matte Powder Foundation in 1C Meringue.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Buildable rather than medium coverage
  • Claims a blurring effect
  • Claims 16-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs powder-based; silicone moderate vs high
View full match

Where to buy

Closest shade match

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Fair 1 Cool

Best price
$41Ulta BeautyUlta Beauty
Costs $34.01 more

Your shade $6.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Laura Mercier Real Flawless Feather Matte Powder Foundation 1C Meringue

Best price
$54Ulta BeautyUlta Beauty
Costs $47.01 more

Your shade $6.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.