Rich deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
27 of 30 matches
Only showing matches without alcohol denat.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $6.99 at Ulta Beauty
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at Sephora
Ulta Beautyfrom $49 · product priceView at Ulta Beauty
Macy's$49View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $6.99 at Ulta Beauty · product price; shade not separately priced
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
WalmartCosts $6.49 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly cooler undertoneFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Walmart$13.48View at WalmartSephoraCosts $42.01 moreMatches: Same neutral undertoneSame matte finishClaims a skin-like finish
Differences: Full rather than medium coverageNot marketed for dry/sensitive skinContains drying alcohol
Close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: ultra deep skin with neutral undertones
Medium confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta Beauty(product price)Costs $45.01 moreMatches: Same neutral undertoneSame matte finishClaims 12-hour wear
Differences: Slightly lighterFull rather than medium coverageNot marketed for dry/sensitive skin
Close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · Not marketed for dry/sensitive skin
Retailer shade note: deepest with rich neutral undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sUlta Beauty(product price)Costs $17.01 moreMatches: Same neutral undertoneClaims a lightweight feelAdds SPF 30
Differences: Natural rather than matte finishFull rather than medium coverage
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta BeautyCosts $35.01 moreMatches: Same matte finishClaims a skin-like finishClaims a blurring effect
Differences: Slightly cooler undertoneFull rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage
Retailer shade note: cool undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephoraCosts $62.01 moreMatches: Same matte finishClaims 24-hour wearClaims transfer resistance
Differences: Slightly cooler undertoneFull rather than medium coverageNot marketed for dry/sensitive skin
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: deep with cool undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty(product price)Costs $7.01 moreMatches: Same neutral undertoneSame matte finishSame medium coverage
Differences: Noticeably different swatch colourNot marketed for dry/sensitive skin
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Not marketed for dry/sensitive skin
Retailer shade note: deep rich espresso with neutral undertone
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Blur Tint Foundation
Every store that sells this shade · prices as last checked
Target$13.99View at TargetUlta Beautyfrom $14 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $27.01 moreMatches: Same neutral undertoneClaims a skin-like finishClaims long-wearing
Differences: Natural matte rather than matte finishBuildable rather than medium coverage
Close colour · Natural matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural matte rather than matte finish · Buildable rather than medium coverage
Retailer shade note: deep shade with neutral-to-cool undertones
Medium confidence· Digital match
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta Beauty
CVSCosts $2.50 moreMatches: Same neutral undertoneSame matte finishClaims long-wearing
Differences: Slightly lighterFull rather than medium coverageNot marketed for dry/sensitive skin
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
CVS$9.49View at CVSSephoraCosts $17.01 moreMatches: Same neutral undertoneSame medium coverageClaims long-wearing
Differences: Natural rather than matte finishNot marketed for oily/sensitive skin
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily/sensitive skin
Retailer shade note: very deep with neutral undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $53.01 moreMatches: Same neutral undertoneSame medium coverageClaims a blurring effect
Differences: Natural rather than matte finish
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: deepest with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $28.01 moreMatches: Same neutral undertoneSame matte finishClaims a blurring effect
Differences: Buildable rather than medium coverageNot marketed for dry/normal/oily/sensitive skin
Slight colour difference · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Buildable rather than medium coverage · Not marketed for dry/normal/oily/sensitive skin
Retailer shade note: very rich with neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1.01 moreMatches: Same neutral undertoneSame matte finish
Differences: Noticeably different swatch colourFull rather than medium coverage
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Full rather than medium coverage
Retailer shade note: dark or deep skin tones with a neutral cool undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta BeautyCosts $28.01 moreMatches: Same neutral undertoneSame medium coverageClaims a skin-like finish
Differences: Natural rather than matte finish
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish
Medium confidence· Digital match
Iconic London Super Smoother Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautySephoraCosts $61.01 moreMatches: Same neutral undertoneSame medium coverageClaims a skin-like finish
Differences: Natural rather than matte finishNot marketed for oily/sensitive skinContains drying alcohol
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: Deep to rich neutral undertone
Medium confidence· Digital match
Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$68View at SephoraUlta Beauty(product price)Costs $17.01 moreMatches: Same neutral undertoneClaims a lightweight feelAdds SPF 30
Differences: Noticeably different swatch colourNatural rather than matte finishFull rather than medium coverage
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Natural rather than matte finish · Full rather than medium coverage
Retailer shade note: a neutral toned, deep shade
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $42.01 moreMatches: Same neutral undertoneSame matte finishClaims a skin-like finish
Differences: Full rather than medium coverageNot marketed for dry/sensitive skinContains drying alcohol
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: very deep skin with neutral undertones
Medium confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sSephoraCosts $26.01 moreMatches: Very close colourSame neutral undertoneClaims 8-hour wear
Differences: Radiant rather than matte finishLight rather than medium coverageNot marketed for dry/oily/sensitive skin
Very close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than medium coverage · Not marketed for dry/oily/sensitive skin
Retailer shade note: the most deep with rich neutral undertones
Medium confidence· Digital match
Estée Lauder Futurist Skin Tint Serum Foundation SPF 20
Every store that sells this shade · prices as last checked
Sephora$33View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephoraCosts $25.01 moreMatches: Same neutral undertoneClaims a skin-like finishClaims colour stability
Differences: Natural rather than matte finishLight rather than medium coverageNot marketed for combination/oily skin
Close colour · Natural · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage · Not marketed for combination/oily skin
Retailer shade note: rich with neutral undertones
Medium confidence· Digital match
Tower 28 Beauty SunnyDays Skin Tint
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $48.01 moreMatches: Same neutral undertoneSame matte finishClaims a blurring effect
Differences: Noticeably different swatch colourFull rather than medium coverageNot marketed for dry/sensitive skin
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Full rather than medium coverage · Not marketed for dry/sensitive skin
Retailer shade note: D8 - Very rich deep with neutral undertones
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $33.01 moreMatches: Same neutral undertoneSame matte finishClaims a skin-like finish
Differences: Noticeably different swatch colourFull rather than medium coverage
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Full rather than medium coverage
Retailer shade note: rich brown skin w/ neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Same medium coverageClaims long-wearingClaims a lightweight feel
Differences: Slightly lighterSlightly cooler undertoneNatural rather than matte finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Natural rather than matte finish · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance
Retailer shade note: cool ebony
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)Costs $1.01 moreMatches: Same neutral undertoneSame medium coverageClaims long-wearing
Differences: Noticeably different swatch colourNatural rather than matte finishNot marketed for sensitive skin
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Natural rather than matte finish · Not marketed for sensitive skin
Retailer shade note: rich with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at TargetWalmart$8View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $27.01 moreMatches: Same neutral undertoneClaims a skin-like finishClaims long-wearing
Differences: Noticeably different swatch colourNatural matte rather than matte finishBuildable rather than medium coverage
Slight colour difference · Natural matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Natural matte rather than matte finish · Buildable rather than medium coverage
Retailer shade note: deep shade with neutral-to-warm undertones
Medium confidence· Digital match
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $37.01 moreMatches: Same neutral undertoneSame medium coverageClaims long-wearing
Differences: Noticeably different swatch colourNatural rather than matte finishNot marketed for oily/sensitive skin
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Natural rather than matte finish · Not marketed for oily/sensitive skin
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyShowing 12 of 25 matches
The closest shade to Essence Foundation Stick 380 (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
NC65
$30
54 Deep Neutral
$32
17 Deep
$36
7N1
$34
Espresso
$11.99
30NC
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 10.5N, against Essence Foundation Stick in 380. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 10.5N.
1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.
TIRTIR Mask Fit Red Cushion in 55N ESPRESSO, against Essence Foundation Stick in 380. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To TIRTIR Mask Fit Red Cushion in 55N ESPRESSO.
4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation 10.5N
SephoraYour shade $6.99 at Ulta Beauty
TIRTIR Mask Fit Red Cushion 55N ESPRESSO
Ulta BeautyYour shade $6.99 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
