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Foundation Stick 50 dupes and alternatives Essence

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Laura Mercier Tinted Blur Balm Skin Tint Shade 00

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Essence
50Change shade
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Medium coverage
The match
Laura Mercier
Shade 00
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Light coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$44SephoraSephora
Costs $37.01 more

Your shade $6.99 at Ulta Beauty

Closest overall alternative: CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 FAIR IVORY

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Essence
50Change shade
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Medium coverage
The match
CoverGirl
FAIR IVORY
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Full coverage
Overall match
89out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
91
Wear (Wear & performance)
50
Skin (Skin suitability)
100
Best price
$15.13WalmartWalmart
Costs $8.14 more

Your shade $6.99 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 97
    $39.50Ulta BeautyUlta BeautyCosts $32.51 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    97
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Buildable rather than medium coverage

    Retailer shade note: for very fair neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  2. Shade match 93
    $8Ulta BeautyUlta Beauty(product price)Costs $1.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: fair or light skin tones with a neutral cool undertone

    Medium confidence· Digital match

    View match
  3. #5 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    1N Marzipan
    Shade match 96
    $54Ulta BeautyUlta Beauty(product price)Costs $47.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Buildable rather than medium coverage

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    100 Versatile Porcelaine Delicate I (C)
    Shade match 95
    $53Ulta BeautyUlta BeautyCosts $46.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Contains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Contains listed fragrance

    Medium confidence· Digital match

    View match
  5. Shade match 94
    $39.50Ulta BeautyUlta Beauty(product price)Costs $32.51 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Buildable rather than medium coverage

    Retailer shade note: for very light neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  6. #8 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Ivory (C-024)
    Shade match 91
    $58SephoraSephoraCosts $51.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Not marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: Extra light, cool neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 89
    $64SephoraSephoraCosts $57.01 more

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Slightly cooler undertoneNot marketed for dry/normal/sensitive skinContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for dry/normal/sensitive skin · Contains listed fragrance

    Retailer shade note: light skin with pink undertones

    Medium confidence· Digital match

    View match
  8. Shade match 87
    $42Ulta BeautyUlta BeautyCosts $35.01 more

    Matches: Very close colourSame matte finishClaims 24-hour wear

    Differences: Slightly cooler undertoneFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage

    Retailer shade note: for very fair cool skin with a pink hue

    Medium confidence· Digital match

    View match
  9. #11 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F0.5C
    Shade match 87
    $14Ulta BeautyUlta Beauty(product price)Costs $7.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly cooler undertoneBuildable rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than medium coverage

    Retailer shade note: fair or light skin tones with a cool pink undertone

    Medium confidence· Digital match

    View match
  10. #12 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    N4
    Shade match 94
    $39SephoraSephoraCosts $32.01 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: very fair beige with neutral undertones for light skin

    Medium confidence· Digital match

    View match
  11. #13 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    O 11
    Shade match 86
    $46.90Ulta BeautyUlta Beauty(product price)Costs $39.91 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Buildable rather than medium coverageContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Buildable rather than medium coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  12. Shade match 86
    $39.50Ulta BeautyUlta Beauty(product price)Costs $32.51 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage

    Retailer shade note: for very fair warm skin with a yellow hue

    Medium confidence· Digital match

    View match
  13. #15 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Nude Ivory
    Shade match 90
    $11.97WalmartWalmartCosts $4.98 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than medium coverage

    Medium confidence· Digital match

    View match
  14. #16 · Laura Mercier

    Tinted Blur Balm Skin Tint

    Shade 01
    Shade match 93
    $44SephoraSephoraCosts $37.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Light rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Light rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: Fair with neutral cool undertones

    Medium confidence· Digital match

    View match
  15. Shade match 88
    $52Ulta BeautyUlta BeautyCosts $45.01 more

    Matches: Near-identical swatch colourSame matte finishClaims 12-hour wear

    Differences: Slightly cooler undertoneFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: very light with cool pink undertones

    Medium confidence· Digital match

    View match
  16. Shade match 85
    $39.50Ulta BeautyUlta Beauty(product price)Costs $32.51 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage

    Retailer shade note: for very fair warm skin with a subtle peach hue

    Medium confidence· Digital match

    View match
  17. Shade match 97
    $50SephoraSephoraCosts $43.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for dry/oily skin

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for dry/oily skin

    Retailer shade note: Extra light with neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    21N Eburnean
    Shade match 94
    $24Ulta BeautyUlta Beauty(product price)Costs $17.01 more

    Matches: Very close colourSame neutral undertoneClaims a lightweight feel

    Differences: Natural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage

    Retailer shade note: neutral light with peach undertones

    Medium confidence· Digital match

    View match
  19. #21 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    02: Fair
    Shade match 88
    $14Ulta BeautyUlta BeautyCosts $7.01 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for dry/sensitive skin

    Retailer shade note: porcelain with warm undertone

    Medium confidence· Digital match

    View match
  20. #22 · Tarte

    Face Tape Full Coverage Foundation

    20B Light Beige
    Shade match 90
    $42SephoraSephoraCosts $35.01 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Slightly cooler undertoneFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: light skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  21. #23 · Tarte

    Face Tape Full Coverage Foundation

    18B Fair-Light Beige
    Shade match 90
    $42SephoraSephoraCosts $35.01 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Slightly cooler undertoneFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: fair to light skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  22. Shade match 85
    $69SephoraSephoraCosts $62.01 more

    Matches: Very close colourSame matte finishClaims 24-hour wear

    Differences: Slightly cooler undertoneFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  23. #25 · Nudestix

    Tinted Cover Foundation

    NUDE 1
    Shade match 96
    $19$38SephoraSephoraCosts $12.01 more

    Matches: Very close colourSame neutral undertoneClaims a lightweight feel

    Differences: Natural rather than matte finishLight rather than medium coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than medium coverage · Not marketed for combination/sensitive skin

    Retailer shade note: fair neutral

    Medium confidence· Digital match

    View match
  24. #26 · Charlotte Tilbury

    Airbrush Flawless Foundation

    2 Cool
    Shade match 87
    $52SephoraSephoraCosts $45.01 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly cooler undertoneContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Contains drying alcohol

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  25. #27 · Clinique

    Superbalanced Makeup Foundation

    40 Cream Chamois
    Shade match 91
    $43Ulta BeautyUlta BeautyCosts $36.01 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for normal/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for normal/sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  26. Shade match 86
    $60SephoraSephoraCosts $53.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly cooler undertoneBuildable rather than medium coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than medium coverage · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair skin with cool rosy undertones

    Medium confidence· Digital match

    View match
  27. #29 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    4N Wonder
    Shade match 94
    $47SephoraSephoraCosts $40.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for dry/sensitive skin

    Retailer shade note: fair neutral-peach

    Medium confidence· Digital match

    View match
  28. Shade match 98
    $58SephoraSephoraCosts $51.01 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than matte finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    98
    Finish & visual result
    48
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than matte finish · Not marketed for oily/sensitive skin

    Retailer shade note: fair with golden neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 50 (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Porcelain

    CoverGirl TruBlend Undercover Concealer, shade Porcelain

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $12.99

  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Very Fair 0.5N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Very Fair 0.5N

    • Very close colour
    • Fair · Neutral undertone

    $31

  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Birch 1

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Birch 1

    • Close colour
    • Fair · Neutral undertone

    $39

  4. Clinique Even Better All-Over Concealer + Eraser

    CN 02 Breeze

    Clinique Even Better All-Over Concealer + Eraser, shade CN 02 Breeze

    • Very close colour
    • Very fair · Neutral · neutral pink undertone

    $22

  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    4 Fair-Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 4 Fair-Medium

    • Looks identical
    • Fair · Cool undertone

    $36

  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    0N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0N1

    • Close colour
    • Very fair · Neutral undertone

    $34

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Laura Mercier Tinted Blur Balm Skin Tint in Shade 00, against Essence Foundation Stick in 50. Every attribute compared, with its share of the score.

ComparedYour shade50Closest shade matchShade 00Score
Shade match55% of overall99
Colour98#efcab7#f0cab5Looks identicalColour difference 0.7 (0 is identical)
Depth100FairFairSameDepth difference: 0.1
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 84/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Tinted Blur Balm Skin Tint in Shade 00.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Light rather than medium coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone moderate vs high

Why the closest overall alternative works

CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in FAIR IVORY, against Essence Foundation Stick in 50. Every attribute compared, with its share of the score.

ComparedYour shade50Closest overall alternativeFAIR IVORYScore
Shade match55% of overall98
Colour97#efcab7#f3ccbaLooks identicalColour difference 1.1 (0 is identical)
Depth98FairFairSameDepth difference: 1.3
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 89/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in FAIR IVORY.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than medium coverage
  • Adds SPF 28

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 28
OverlapUnknown-based vs silicone-based; silicone moderate vs high

Where to buy

Closest shade match

Laura Mercier Tinted Blur Balm Skin Tint Shade 00

Best price
$44SephoraSephora
Costs $37.01 more

Your shade $6.99 at Ulta Beauty

Closest overall alternative

CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 FAIR IVORY

Best price
$15.13WalmartWalmart
Costs $8.14 more

Your shade $6.99 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.