Foundation Stick 40 dupes and alternatives Essence
Very fair · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 1 applied
Coverage
- Light0
- Light to medium0
- Medium0
- Full1
- Buildable0
Formulation
- Liquid1
- Stick0
- Powder0
- Cushion0
- Gel0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.1
- Talc1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 31 matches
Only showing matches with a radiant finish.
- 2 matches have no finish listed and are not shown.
Closest shade matchClosest overall alternative: IT Cosmetics CC+ Cream Illumination SPF 50+ Fair Light
The equivalent shade and the most similar foundation overall.
- Overall match
- 75out of 100
- Shade (Shade match)
- 99
- Finish (Finish & visual result)
- 43
- Wear (Wear & performance)
- 50
- Skin (Skin suitability)
- 40
- Shade match
- 99out of 100
- Colour
- 99
- Depth
- 99
- Undertone
- 100
Ulta BeautyYour shade $6.99 at Ulta Beauty
Where to buy Fair Light
IT Cosmetics CC+ Cream Illumination SPF 50+
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$39View at Ulta BeautyLooking for a concealer in your shade?
The closest shade to Essence Foundation Stick 40 (Very fair · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
Cream Puff
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cream Puff
- Very close colour
- Very fair · Cool · rosy undertone
$36
2C
Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 2C
- Very close colour
- Very fair · Cool undertone
$30
Stone 1.3
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Stone 1.3
- Very close colour
- Very fair · Cool · pink undertone
$39
Affogato
12B fair beige
Tarte Shape Tape Full Coverage Matte Concealer, shade 12B fair beige
- Very close colour
- Very fair · Cool · pink undertone
$32
010 Fair
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
IT Cosmetics CC+ Cream Illumination SPF 50+ in Fair Light, against Essence Foundation Stick in 40. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To IT Cosmetics CC+ Cream Illumination SPF 50+ in Fair Light.
Same or better
- Near-identical swatch colour
- Same cool undertone
- Full rather than medium coverage
- Adds SPF 50
Different
- Radiant finish instead of matte
- Not marketed for combination/oily/sensitive skin
- Fragrance is listed in the formula
Ingredients (information only, not scored)
3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Where to buy Fair Light
Ulta BeautyYour shade $6.99 at Ulta Beauty
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.