Medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Finish
Preferences
Avoid an ingredient
12 of 32 matches
Only showing matches with full coverage.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $52 at Sephora · product price; shade not separately priced
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $52 at Sephora
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Target$37.01 less (71%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than medium coverage · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at Target
CVS$20.29View at CVS
SephoraCosts $17 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageNot marketed for dry skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium with neutral undertones
High confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sSephora$14 less (27%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageNot marketed for dry/combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for dry/combination skin
Retailer shade note: for tan skin
Medium confidence· Digital match
Laura Geller Double Take Baked Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$13 less (25%)Matches: Near-identical swatch colourSame matte finishBoth claim transfer resistance
Differences: Slightly cooler undertoneFull rather than medium coverageNot marketed for dry/combination skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 32% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · Not marketed for dry/combination skin
Retailer shade note: medium with rosy undertones
High confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephora$13 less (25%)Matches: Very close colourSame matte finishBoth claim transfer resistance
Differences: Slightly warmer undertoneFull rather than medium coverageNot marketed for dry/combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 32% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Not marketed for dry/combination skin
Retailer shade note: medium deep with light golden undertones
High confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephora$3 less (6%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageDoes not claim transfer resistanceNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: medium skin with neutral undertones
High confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautySephora$13 less (25%)Matches: Very close colourSame matte finishBoth claim transfer resistance
Differences: Slightly cooler undertoneFull rather than medium coverageNot marketed for dry/combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 32% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · Not marketed for dry/combination skin
Retailer shade note: medium deep with soft rosy undertones
High confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$23 less (44%)Matches: Very close colourClaims not settling into linesBoth claim a lightweight feel
Differences: Slightly warmer undertoneNatural matte rather than matte finishFull rather than medium coverage
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Natural matte rather than matte finish · Full rather than medium coverage · Does not claim transfer resistance
Retailer shade note: Medium/Tan with Warm Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautySephora$28 less (54%)Matches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Slightly cooler undertoneFull rather than medium coverageDoes not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry/combination/oily skin
Retailer shade note: tan, pink undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $1 moreMatches: Near-identical swatch colourSame matte finishClaims a skin-like finish
Differences: Slightly cooler undertoneFull rather than medium coverageNot marketed for dry/combination skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · Not marketed for dry/combination skin · Contains drying alcohol
Retailer shade note: Medium-Deep with Red Undertones
High confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beauty$53View at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sThe closest shade to Estée Lauder Double Wear Stay-in-Place Foundation 4N3 Maple Sugar (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
4N
$38
Tone 7.8 N
$32
Caramel Corn 5.1 Neutral
$31
Light Tan
$12
4.5 Neutral
$42
8
$42
4C0
$34
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
MAC Cosmetics Studio Radiance Serum Powered Foundation in NW35, against Estée Lauder Double Wear Stay-in-Place Foundation in 4N3 Maple Sugar. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Radiance Serum Powered Foundation in NW35.
12 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Juvia's Place I am Magic Powder Foundation in Nicaragua - Medium 3, against Estée Lauder Double Wear Stay-in-Place Foundation in 4N3 Maple Sugar. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I am Magic Powder Foundation in Nicaragua - Medium 3.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
MAC Cosmetics Studio Radiance Serum Powered Foundation NW35
Ulta BeautyYour shade $52 at Sephora · product price; shade not separately priced
Juvia's Place I am Magic Powder Foundation Nicaragua - Medium 3
Ulta BeautyYour shade $52 at Sephora
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
