Medium · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
11 of 30 matches
Only showing matches cruelty-free.
The equivalent shade and the most similar foundation overall.
SephoraYour shade $52 at Sephora
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at Sephora
Ulta Beauty$38View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$14 less (27%)Matches: Same neutral undertoneSame matte finishSame medium coverage
Differences: Not marketed for dry skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: neutral beige
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephora$14 less (27%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Slightly cooler undertoneNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for dry skin
Retailer shade note: cool rose
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephora$10 less (19%)Matches: Similar undertone (warm vs neutral)Same matte finishClaims a blurring effect
Differences: Full rather than medium coverageNot marketed for dry skinContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: tan to deep skin with warm, peach undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$10 less (19%)Matches: Same neutral undertoneClaims a blurring effectBoth claim a lightweight feel
Differences: Natural rather than matte finishBuildable rather than medium coverageDoes not claim transfer resistance
Close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $2 moreMatches: Same matte finishClaims a blurring effectBoth claim a lightweight feel
Differences: Slightly cooler undertoneFull rather than medium coverageDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: dark w/ peach/pink undertones
Medium confidence· Digital match
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta Beauty
Target$37.01 less (71%)Matches: Same medium coverage
Differences: Slightly lighterNatural rather than matte finishNo long-wear claim
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetSephora$10 less (19%)Matches: Same matte finishClaims a blurring effectBoth claim transfer resistance
Differences: Slightly cooler undertoneFull rather than medium coverageNot marketed for dry skin
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: tan to deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephora$14 less (27%)Matches: Same matte finishSame medium coverageClaims a skin-like finish
Differences: Slightly deeperSlightly cooler undertoneNot marketed for dry skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Not marketed for dry skin
Retailer shade note: cool rose
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraSame priceMatches: Same medium coverageClaims a blurring effectBoth claim a lightweight feel
Differences: Slightly cooler undertoneNatural rather than matte finishDoes not claim transfer resistance
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with rosy undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty$36 less (69%)Matches: Same medium coverageClaims a blurring effect
Differences: Slightly cooler undertoneNatural rather than matte finishNo long-wear claim
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyThe closest shade to Estée Lauder Double Wear Stay-in-Place Foundation 5N1.5 Maple (Medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
5N
$38
Light Tan
$12
C8
$16.99
400 Caramel
11.5
$42
410
$30
Golden Amber
$12.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Rare Beauty True to Myself Natural Matte Longwear Foundation in 32 Medium Deep Neutral, against Estée Lauder Double Wear Stay-in-Place Foundation in 5N1.5 Maple. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Rare Beauty True to Myself Natural Matte Longwear Foundation in 32 Medium Deep Neutral.
10 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.
SephoraYour shade $52 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
