Double Wear Stay-in-Place Foundation 5W2 Rich Caramel dupes and alternatives Estée Lauder
4.3 (20,395)·Medium tan · Warm · yellow undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same medium coverage· Claims a skin-like finish· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Does not claim transfer resistance
Score details
Shade match
81
Finish & visual result
68
Wear & performance
68
Skin suitability
28
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for combination/oily skin
Retailer shade note: deep with red golden undertones
$42Ulta Beauty(product price)$10 less (19%)4.4 (38)
Matches: Claims a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
81
Finish & visual result
70
Wear & performance
45
Skin suitability
84
Close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance
$39.50Ulta Beauty(product price)$12.50 less (24%)4.6 (919)
Matches: Same matte finish· Claims a blurring effect· Claims not settling into lines
Differences: Slightly deeper· Slightly cooler undertone· Buildable rather than medium coverage
Score details
Shade match
69
Finish & visual result
89
Wear & performance
51
Skin suitability
84
Close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Slightly cooler undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: for deep cool skin with a red hue
$16Ulta Beauty(product price)$36 less (69%)4.3 (699)
Matches: Same medium coverage· Claims a blurring effect
Differences: Neutral rather than warm undertone· Natural rather than matte finish· No long-wear claim
Score details
Shade match
79
Finish & visual result
70
Wear & performance
40
Skin suitability
84
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
The closest shade to Estée Lauder Double Wear Stay-in-Place Foundation 5W2 Rich Caramel (Medium tan · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 18T, against Estée Lauder Double Wear Stay-in-Place Foundation in 5W2 Rich Caramel. Every attribute compared, with its share of the score.
ComparedYour shade5W2 Rich CaramelClosest shade match18THow they compareScore
Shade match55% of overall91
Colour60%86#cb7b55#c07c55Very close colourColour difference 2.9 (0 is identical)
Depth15%97Medium tanTanCloseDepth difference: 1.7
Retailer descriptionDeepDeep tanSome differenceRetailer descriptions one depth band apart
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared45
Longevity30%2036-hour wear12-hour wearDifferent12-hour wear claimed against 36-hour wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Dry, combination, oilyCombination, oily, sensitiveBoth marketed for combination/oily skin
Overall match 74/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Tan Deep Cool, against Estée Lauder Double Wear Stay-in-Place Foundation in 5W2 Rich Caramel. Every attribute compared, with its share of the score.
ComparedYour shade5W2 Rich CaramelClosest overall alternativeTan Deep CoolHow they compareScore
Shade match55% of overall76
Colour60%91#cb7b55#c87b5cVery close colourColour difference 2.1 (0 is identical)
Overall match 79/100Shade match 76/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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