Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$49Ulta Beauty(product price)$3 less (6%)4.3 (600)
Matches: Claims not settling into lines· Claims colour stability· Both claim a lightweight feel
Differences: Warm rather than olive undertone· Natural rather than matte finish· Light rather than medium coverage
Score details
Shade match
84
Finish & visual result
67
Wear & performance
43
Skin suitability
100
Close colour · Natural · Light coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Light rather than medium coverage · Does not claim transfer resistance
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
81
Finish & visual result
67
Wear & performance
54
Skin suitability
84
Close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Matches: Same medium coverage· Claims a blurring effect· Both claim a lightweight feel
Differences: Slightly lighter· Neutral rather than olive undertone· Natural rather than matte finish
Score details
Shade match
78
Finish & visual result
70
Wear & performance
68
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Neutral rather than olive undertone · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin
$42Ulta Beauty(product price)$10 less (19%)4.4 (38)
Matches: Claims a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
80
Finish & visual result
70
Wear & performance
45
Skin suitability
84
Close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance
$42Ulta Beauty(product price)$10 less (19%)4.4 (38)
Matches: Claims a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
80
Finish & visual result
70
Wear & performance
45
Skin suitability
84
Close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance
Differences: Slightly lighter· Natural rather than matte finish· No long-wear claim
Score details
Shade match
74
Finish & visual result
76
Wear & performance
40
Skin suitability
90
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance
Matches: Same medium coverage· Claims not settling into lines· Both claim a lightweight feel
Differences: Slightly deeper· Neutral rather than olive undertone· Natural rather than matte finish
Score details
Shade match
77
Finish & visual result
76
Wear & performance
51
Skin suitability
0
Close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Neutral rather than olive undertone · Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Not marketed for dry/combination/oily skin · Contains drying alcohol
The closest shade to Estée Lauder Double Wear Stay-in-Place Foundation 5W1.5 Cinnamon (Medium · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Medium Warm 3, against Estée Lauder Double Wear Stay-in-Place Foundation in 5W1.5 Cinnamon. Every attribute compared, with its share of the score.
ComparedYour shade5W1.5 CinnamonClosest shade matchMedium Warm 3How they compareScore
Shade match55% of overall86
Colour60%86#dc8858#d18754Very close colourColour difference 2.9 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared67
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall43
Longevity30%2036-hour wear12-hour wearDifferent12-hour wear claimed against 36-hour wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Dry, combination, oilyCombination, dry, oilyBoth marketed for dry/combination/oily skin
Overall match 76/100Shade match 86/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Well People Skinforia Serum Foundation in 26 Medium Warm, against Estée Lauder Double Wear Stay-in-Place Foundation in 5W1.5 Cinnamon. Every attribute compared, with its share of the score.
ComparedYour shade5W1.5 CinnamonClosest overall alternative26 Medium WarmHow they compareScore
Shade match55% of overall80
Colour60%—not comparable#dc8858No swatchNot comparedNo swatch colour on one side
Depth15%97MediumMediumSameDepth difference: 1.8
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Overall match 76/100Shade match 80/100Low confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Target
Ulta Beauty(product price)$3 less (6%)
Sephora
Walmart
