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Double Wear Stay-in-Place Foundation SKU 2937670 dupes and alternatives Estée Lauder

Tan

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Well People Skinforia Serum Foundation 26 Medium Warm

The equivalent shade: scored on colour, depth and undertone only.

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    235 Medium Light
    Shade match 50
    $14.99TargetTargetCosts $4.99 more

    Matches: Same medium coverage

    Differences: Slightly lighterNatural rather than matte finishNo long-wear claim

    Score details
    Shade match
    50
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    90

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Low confidence· Digital match

    View match
  2. #3 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    230 Classic Beige
    Shade match 43
    $14.99TargetTargetCosts $4.99 more

    Matches: Same medium coverage

    Differences: Natural rather than matte finishNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    43
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    90

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Contains listed fragrance

    Low confidence· Digital match

    View match
  3. #4 · Hourglass

    Ambient Soft Glow Foundation

    12
    Shade match 33
    $60SephoraSephoraCosts $50 more

    Matches: Same medium coverageClaims a blurring effectBoth claim transfer resistance

    Differences: Noticeably different swatch colourNatural rather than matte finish

    Score details
    Shade match
    33
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    84

    Visibly different colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. #5 · Hourglass

    Ambient Soft Glow Foundation

    11
    Shade match 32
    $60SephoraSephoraCosts $50 more

    Matches: Same medium coverageClaims a blurring effectBoth claim transfer resistance

    Differences: Noticeably different swatch colourNatural rather than matte finish

    Score details
    Shade match
    32
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    84

    Visibly different colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 41
    $63SephoraSephoraCosts $53 more

    Matches: Same medium coverageClaims a blurring effectBoth claim a lightweight feel

    Differences: Noticeably different swatch colourNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    41
    Finish & visual result
    70
    Wear & performance
    52
    Skin suitability
    60

    Visibly different colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  6. #7 · Hourglass

    Ambient Soft Glow Foundation

    9.5
    Shade match 27
    $60SephoraSephoraCosts $50 more

    Matches: Same medium coverageClaims a blurring effectBoth claim transfer resistance

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than matte finish

    Score details
    Shade match
    27
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    84

    Visibly different colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish

    Retailer shade note: medium with cool undertones

    Medium confidence· Digital match

    View match
  7. Shade match 33
    $38SephoraSephoraCosts $28 more

    Matches: Same medium coverageClaims not settling into linesBoth claim a lightweight feel

    Differences: Noticeably different swatch colourNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    33
    Finish & visual result
    76
    Wear & performance
    61
    Skin suitability
    60

    Visibly different colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: deep-rich (warm olive)

    Medium confidence· Digital match

    View match
  8. Shade match 33
    $38SephoraSephoraCosts $28 more

    Matches: Same medium coverageClaims not settling into linesBoth claim a lightweight feel

    Differences: Noticeably different swatch colourSlightly deeperNatural rather than matte finish

    Score details
    Shade match
    33
    Finish & visual result
    76
    Wear & performance
    61
    Skin suitability
    60

    Visibly different colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for dry skin

    Retailer shade note: rich (neutral)

    Medium confidence· Digital match

    View match
  9. Shade match 33
    $32SephoraSephoraCosts $22 more

    Matches: Same medium coverageBoth claim a lightweight feel

    Differences: Noticeably different swatch colourNatural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    33
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    33

    Visibly different colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Does not claim transfer resistance · Not marketed for combination/oily skin · Contains listed fragrance

    Retailer shade note: neutral almond

    Medium confidence· Digital match

    View match
  10. Shade match 32
    $43Ulta BeautyUlta BeautyCosts $33 more

    Matches: Both claim transfer resistanceBoth claim a lightweight feel

    Differences: Noticeably different swatch colourNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    32
    Finish & visual result
    67
    Wear & performance
    63
    Skin suitability
    84

    Visibly different colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Full rather than medium coverage

    Retailer shade note: tan skin with warm, yellow undertones

    Medium confidence· Digital match

    View match
  11. Shade match 31
    $43Ulta BeautyUlta BeautyCosts $33 more

    Matches: Both claim transfer resistanceBoth claim a lightweight feel

    Differences: Noticeably different swatch colourSlightly deeperNatural rather than matte finish

    Score details
    Shade match
    31
    Finish & visual result
    67
    Wear & performance
    63
    Skin suitability
    84

    Visibly different colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than matte finish · Full rather than medium coverage

    Retailer shade note: tan skin with neutral undertones with a hint of yellow

    Medium confidence· Digital match

    View match
  12. Shade match 29
    $72Ulta BeautyUlta BeautyCosts $62 more

    Matches: Same medium coverageBoth claim a lightweight feel

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than matte finish

    Score details
    Shade match
    29
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    84

    Visibly different colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  13. Shade match 32
    $12$16Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same medium coverageClaims a skin-like finishBoth claim a lightweight feel

    Differences: Noticeably different swatch colourNatural rather than matte finishNo long-wear claim

    Score details
    Shade match
    32
    Finish & visual result
    68
    Wear & performance
    54
    Skin suitability
    84

    Visibly different colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to Estée Lauder Double Wear Stay-in-Place Foundation SKU 2937670 (Tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5N

    • Nearest in this range
    • Tan · Neutral · neutral golden undertone

    $38

Closest concealers

  1. e.l.f. Cosmetics 16HR Camo Concealer

    Tan Sand

    e.l.f. Cosmetics 16HR Camo Concealer, shade Tan Sand

    • Nearest in this range
    • Deep tan · Olive undertone

    $8

  2. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    23 Light Medium Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 23 Light Medium Golden

    • Nearest in this range
    • Tan · Olive · warm olive undertone

    $32

  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    460

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 460

    • Nearest in this range
    • Tan · Warm · golden undertone

    $30

  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.5 C

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.5 C

    • Nearest in this range
    • Tan · Cool undertone

    $32

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N55

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N55

    • Nearest in this range
    • Tan · Neutral · neutral pink undertone

    $35

  6. NARS Soft Matte Complete Concealer

    Truffle

    NARS Soft Matte Complete Concealer, shade Truffle

    • Nearest in this range
    • Tan · Warm · peach undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Well People Skinforia Serum Foundation in 26 Medium Warm, against Estée Lauder Double Wear Stay-in-Place Foundation in SKU 2937670. Every attribute compared, with its share of the score.

ComparedYour shadeSKU 2937670Closest shade match26 Medium WarmScore
Shade match55% of overall65
Colournot comparable#868a92No swatchNot comparedNo swatch colour on one side
Depth62TanMediumDifferentDepth difference: 12.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity7036-hour wearLong-wearingSome differenceYour product claims 36-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Dry, combination, oilyCombination, dry, normal, oilyBoth marketed for dry/​combination/​oily skin
Overall match 67/100Shade match 65/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 26 Medium Warm.

Same or better

  • Buildable rather than medium coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel

Different

  • Runs slightly lighter
  • Natural finish instead of matte
  • Does not claim transfer resistance

Not compared

  • Colour not compared: swatch data missing

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs unknown-based; silicone high vs none

Where to buy 26 Medium Warm

Best price
$30TargetTarget
Costs $20 more

Your shade $10 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.