Light medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $55 at Sephora · product price; shade not separately priced
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $55 at Sephora
TFIT Radiance Fit Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$36View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Walmart$40.22 less (73%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than radiant finishNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · No SPF
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at Walmart
Target$14.99View at TargetUlta Beauty(product price)$9 less (16%)Matches: Same neutral undertoneSame radiant finishClaims a blurring effect
Differences: Full rather than medium coverageNo SPF
Close colour · Radiant · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Full rather than medium coverage · No SPF
Retailer shade note: light beige with neutral undertone with light skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty$19 less (35%)Matches: Same radiant finish
Differences: Slightly lighterSlightly warmer undertoneNo SPF
Close colour · Radiant finish
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · No SPF
Medium confidence· Digital match
TFIT Radiance Fit Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$36View at Ulta BeautyUlta Beauty(product price)$39 less (71%)Matches: Same neutral undertoneSame medium coverageClaims a blurring effect
Differences: Natural rather than radiant finishNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than radiant finish · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta BeautyCosts $17 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than radiant finishNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than radiant finish · No SPF
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyUlta Beauty(product price)$9 less (16%)Matches: Same neutral undertoneSame radiant finishClaims a blurring effect
Differences: Slightly lighterFull rather than medium coverageNo SPF
Close colour · Radiant · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · No SPF
Retailer shade note: light neutral beige with golden undertone for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta Beauty
Sephora$11 less (20%)Matches: Same neutral undertoneSame medium coverageClaims long-wearing
Differences: Natural rather than radiant finishNot marketed for oily skinNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for oily skin · No SPF
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephora$11 less (20%)Matches: Same neutral undertoneSame medium coverageClaims long-wearing
Differences: Natural rather than radiant finishNot marketed for oily skinNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for oily skin · No SPF
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty$36.01 less (65%)Matches: Very close colourSame medium coverage
Differences: Natural rather than radiant finishNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · No SPF
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$21 less (38%)Matches: Same neutral undertoneSame medium coverageClaims not settling into lines
Differences: Slightly lighterNatural rather than radiant finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautySephora$8 less (15%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than radiant finishNot marketed for dry skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for dry skin · No SPF
Retailer shade note: light neutral
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyUlta BeautyCosts $17 moreMatches: Same neutral undertoneSame medium coverageClaims a lightweight feel
Differences: Natural rather than radiant finishNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than radiant finish · No SPF
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyUlta Beauty(product price)$40 less (73%)Matches: Same neutral undertoneSame radiant finishClaims a skin-like finish
Differences: Slightly lighterLight rather than medium coverageNo SPF
Close colour · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Light rather than medium coverage · No SPF
Retailer shade note: Light skin tone, neutral-cool beige undertone
Medium confidence· Digital match
Revolution Beauty Skin Silk Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15 · product priceView at Ulta BeautyUlta Beauty$36.01 less (65%)Matches: Same medium coverage
Differences: Natural rather than radiant finishNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · No SPF
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$7 less (13%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than radiant finishNot marketed for dry skinContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for dry skin · Contains drying alcohol · No SPF
Retailer shade note: light medium with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)$21 less (38%)Matches: Very close colourSame medium coverageClaims not settling into lines
Differences: Slightly warmer undertoneNatural rather than radiant finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish
Retailer shade note: light with golden undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty(product price)$13 less (24%)Matches: Same radiant finishSame medium coverageClaims a skin-like finish
Differences: Slightly warmer undertoneNo SPF
Close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · No SPF
Retailer shade note: light with warm undertone
Medium confidence· Digital match
Rabanne Fresh Touch 24H Radiant Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$39 less (71%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than radiant finishNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than radiant finish · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta BeautyCosts $17 moreMatches: Same medium coverageClaims a lightweight feelNo fragrance listed
Differences: Slightly warmer undertoneNatural rather than radiant finishNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · No SPF
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyTarget$40.01 less (73%)Matches: Same medium coverage
Differences: Slightly deeperNatural rather than radiant finishNo SPF
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · No SPF
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beauty(product price)Costs $5 moreMatches: Very close colourSame medium coverageClaims a blurring effect
Differences: Slightly warmer undertoneNatural rather than radiant finishNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · No SPF
Retailer shade note: light medium with warm undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $60 · product priceView at Ulta BeautySephora$60 · out of stockView at SephoraSephora$31 less (56%)Matches: Same radiant finishClaims a skin-like finishClaims a blurring effect
Differences: Olive rather than neutral undertoneLight rather than medium coverageNot marketed for oily skin
Close colour · Radiant · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Olive rather than neutral undertone · Light rather than medium coverage · Not marketed for oily skin · Contains drying alcohol · No SPF
Retailer shade note: light skin with olive undertones
Medium confidence· Digital match
Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephora$7 less (13%)Matches: Same medium coverageClaims long-wearingClaims colour stability
Differences: Slightly warmer undertoneNatural rather than radiant finishNot marketed for oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Not marketed for oily skin · No SPF
Retailer shade note: light with warm undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)$39 less (71%)Matches: Same medium coverageClaims a blurring effectNo fragrance listed
Differences: Slightly lighterSlightly cooler undertoneNatural rather than radiant finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Natural rather than radiant finish · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty$39 less (71%)Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish
Differences: Slightly cooler undertoneMatte rather than radiant finishNo SPF
Looks identical · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than radiant finish · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyTarget$25 less (45%)Matches: Same neutral undertoneClaims a skin-like finishClaims long-wearing
Differences: Slightly lighterNatural rather than radiant finishBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Buildable rather than medium coverage · No SPF
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetTarget$25 less (45%)Matches: Same neutral undertoneClaims a skin-like finishClaims long-wearing
Differences: Natural rather than radiant finishBuildable rather than medium coverageNo SPF
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than medium coverage · No SPF
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty$11 less (20%)Matches: Very close colourSame medium coverageClaims a skin-like finish
Differences: Slightly lighterSlightly cooler undertoneNatural rather than radiant finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Natural rather than radiant finish · No SPF
Retailer shade note: Light to Medium Complexion with a balance of warm and cool undertones
Medium confidence· Digital match
Doll 10 Peptide Blur Stick Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$44View at Ulta BeautySephora$6 less (11%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Matte rather than radiant finishFull rather than medium coverageNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · Not marketed for dry skin · Contains drying alcohol · No SPF
Retailer shade note: light skin with neutral golden undertones
High confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyShowing 12 of 29 matches
The closest shade to Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 2N2 Buff (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
20.0 Medium
$30
2 Neutral
$42
Classic Ivory
$12.99
Cedar 3.5
$39
Light Beige
$36
130N
$24
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Ulta Beauty Collection Adjustable Coverage Powder Foundation in Light Neutral, against Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 2N2 Buff. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Adjustable Coverage Powder Foundation in Light Neutral.
7 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
TFIT Radiance Fit Serum Foundation in N1.5 Suede, against Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 2N2 Buff. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To TFIT Radiance Fit Serum Foundation in N1.5 Suede.
12 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Ulta Beauty Collection Adjustable Coverage Powder Foundation Light Neutral
Ulta BeautyYour shade $55 at Sephora · product price; shade not separately priced
TFIT Radiance Fit Serum Foundation N1.5 Suede
Ulta BeautyYour shade $55 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
