Medium tan · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $55 at Sephora
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $55 at Sephora
Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint
Every store that sells this shade · prices as last checked
Sephora$36View at Sephora
Macy's$36View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$41.01 less (75%)Matches: Very close colourSame warm undertoneSame medium coverage
Differences: Natural rather than radiant finishNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than radiant finish · No SPF
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.64View at Walmart
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$6 less (11%)Matches: Very close colourSame warm undertoneClaims 12-hour wear
Differences: Natural rather than radiant finishLight rather than medium coverageNot marketed for normal skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 50% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than medium coverage · Not marketed for normal skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $8 moreMatches: Very close colourClaims long-wearingClaims transfer resistance
Differences: Luminous rather than radiant finishFull rather than medium coverage
Very close colour · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than radiant finish · Full rather than medium coverage
Medium confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beautyfrom $63 · product priceView at Ulta BeautyUlta Beauty(product price)$37.01 less (67%)Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish
Differences: Neutral rather than warm undertoneFull rather than medium coverageContains drying alcohol
Looks identical · Radiant · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · Contains drying alcohol · No SPF
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Walmart$13.98View at Walmart
Walgreens$16.99View at WalgreensUlta Beautyfrom $17.99 · product priceView at Ulta BeautyCVS$17.99View at CVSUlta Beauty(product price)$13 less (24%)Matches: Near-identical swatch colourClaims a blurring effectClaims 12-hour wear
Differences: Neutral rather than warm undertoneNatural rather than radiant finishBuildable rather than medium coverage
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Buildable rather than medium coverage · No SPF
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$9 less (16%)Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect
Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for oily skin · No SPF
Retailer shade note: dark light to medium - neutral
Medium confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraSephoraCosts $1 moreMatches: Near-identical swatch colourSame medium coverageClaims a skin-like finish
Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for oily skin · No SPF
Retailer shade note: deep with red golden undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautyUlta Beauty(product price)$39 less (71%)Matches: Very close colourSame medium coverageClaims a blurring effect
Differences: Neutral rather than warm undertoneNatural rather than radiant finishNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty$51.11 less (93%)Matches: Near-identical swatch colourClaims a blurring effectClaims long-wearing
Differences: Neutral rather than warm undertoneNatural rather than radiant finishFull rather than medium coverage
Looks identical · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Full rather than medium coverage · No SPF
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyUlta Beauty(product price)$46.25 less (84%)Matches: Near-identical swatch colourClaims a blurring effectClaims a lightweight feel
Differences: Neutral rather than warm undertoneLight rather than medium coverageNo SPF
Looks identical · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than warm undertone · Light rather than medium coverage · No SPF
Medium confidence· Digital match
Rude Perfect Base Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8.75 · product priceView at Ulta BeautyUlta Beauty(product price)$9 less (16%)Matches: Very close colourSame radiant finishClaims a blurring effect
Differences: Slightly cooler undertoneFull rather than medium coverageNo SPF
Very close colour · Radiant · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · No SPF
Retailer shade note: brick beige with rosy undertone for medium to dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautySephora$16 less (29%)Matches: Very close colourSame warm undertoneClaims 24-hour wear
Differences: Matte rather than radiant finishFull rather than medium coverageNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · Not marketed for dry skin
Retailer shade note: deep with golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$13 less (24%)Matches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Matte rather than radiant finishFull rather than medium coverageNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No SPF
Retailer shade note: warm undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$42.01 less (76%)Matches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect
Differences: Matte rather than radiant finishFull rather than medium coverageNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No SPF
Medium confidence· Digital match
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$7.99 · out of stockView at WalmartUlta Beauty$12.99View at Ulta BeautyWalmart$40.03 less (73%)Matches: Very close colourSame medium coverageClaims not settling into lines
Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for normal/dry/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for normal/dry/oily skin · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Age Perfect Radiant Serum Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartCVS$21.39View at CVSTarget$25 less (45%)Matches: Same warm undertoneClaims a skin-like finishClaims long-wearing
Differences: Slightly lighterNatural rather than radiant finishBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Buildable rather than medium coverage · No SPF
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetTarget$40.01 less (73%)Matches: Very close colour
Differences: Neutral rather than warm undertoneMatte rather than radiant finishBuildable rather than medium coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Buildable rather than medium coverage · Not marketed for dry skin · No SPF
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetWalmart$14.99View at WalmartUlta Beauty(product price)$2 less (4%)Matches: Very close colourSame medium coverageClaims a blurring effect
Differences: Matte rather than radiant finishNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than radiant finish · No SPF
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty$43.01 less (78%)Matches: Near-identical swatch colourSame medium coverageClaims 12-hour wear
Differences: Neutral rather than warm undertoneMatte rather than radiant finishNot marketed for dry skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Not marketed for dry skin · Contains drying alcohol · No SPF
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beauty$11.99View at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$43.01 less (78%)Matches: Very close colourSame medium coverageClaims 12-hour wear
Differences: Neutral rather than warm undertoneMatte rather than radiant finishNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Not marketed for dry skin · Contains drying alcohol · No SPF
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$35 less (64%)Matches: Very close colourClaims long-wearingClaims a lightweight feel
Differences: Neutral rather than warm undertoneMatte rather than radiant finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Full rather than medium coverage · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautySephora$17 less (31%)Matches: Very close colourClaims a blurring effectClaims long-wearing
Differences: Neutral rather than warm undertoneMatte rather than radiant finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Full rather than medium coverage · Not marketed for dry skin · No SPF
Retailer shade note: for deep to rich skin
Medium confidence· Digital match
Laura Geller Double Take Baked Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$35.01 less (64%)Matches: Very close colourClaims a skin-like finishClaims a blurring effect
Differences: Slightly cooler undertoneMatte rather than radiant finishBuildable rather than medium coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than radiant finish · Buildable rather than medium coverage · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautySephora$17 less (31%)Matches: Very close colourSame medium coverageClaims a skin-like finish
Differences: Slightly cooler undertoneMatte rather than radiant finishNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than radiant finish · Not marketed for dry skin · No SPF
Retailer shade note: cool rose
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephora$16 less (29%)Matches: Near-identical swatch colourClaims a blurring effectClaims 12-hour wear
Differences: Slightly cooler undertoneMatte rather than radiant finishFull rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than radiant finish · Full rather than medium coverage · Not marketed for dry skin · No SPF
Retailer shade note: auburn with red undertones for dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sTarget$40.01 less (73%)Matches: Same medium coverage
Differences: Slightly lighterNatural rather than radiant finishNo SPF
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · No SPF
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetTarget$40.41 less (73%)Matches: Claims a blurring effectClaims long-wearingNo fragrance listed
Differences: Slightly lighterMatte rather than radiant finishFull rather than medium coverage
Colour not compared · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Matte rather than radiant finish · Full rather than medium coverage
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetSephora$13 less (24%)Matches: Very close colourClaims a blurring effectClaims 12-hour wear
Differences: Slightly cooler undertoneMatte rather than radiant finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than radiant finish · Full rather than medium coverage · Not marketed for dry skin · No SPF
Retailer shade note: deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 5W1 Bronze (Medium tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
440
$30
C8
$16.99
8.75
$42
045 Tan
Deep 1
$22
34.5 Rich Golden
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 18T, against Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 5W1 Bronze. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 18T.
13 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint in 09, against Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 5W1 Bronze. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint in 09.
9 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation 18T
SephoraYour shade $55 at Sephora
Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint 09
SephoraYour shade $55 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
