Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 356W dupes and alternatives Fenty Beauty
4.6 (4,140)·Medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$18.99Ulta Beauty(product price)$29.01 less (60%)4.4 (40,035)
Matches: Near-identical swatch colour· Same natural finish· Both claim transfer resistance
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
79
Wear & performance
79
Skin suitability
84
Looks identical · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
$25Ulta Beauty(product price)$23 less (48%)4.4 (33)
Matches: Very close colour· Same warm undertone· Both claim a skin-like finish
Differences: Matte rather than natural finish· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
64
Wear & performance
79
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium deep with warm undertone
$18.99Ulta Beauty(product price)$29.01 less (60%)4.1 (2,799)
Matches: Very close colour· Same warm undertone· Both claim transfer resistance
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
54
Wear & performance
82
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Contains listed fragrance
$12.59$17.99Ulta Beauty$35.41 less (74%)4.2 (5,328)
Matches: Very close colour· Similar undertone (neutral vs warm)· Both claim a skin-like finish
Differences: Radiant rather than natural finish· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
75
Wear & performance
58
Skin suitability
84
Very close colour · Radiant · Full coverage
Ingredients (not scored): 31% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Matches: Very close colour· Same warm undertone· Both claim transfer resistance
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
54
Wear & performance
70
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance
The closest shade to Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 356W (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 300, against Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 356W. Every attribute compared, with its share of the score.
ComparedYour shade356WClosest shade match300How they compareScore
Shade match55% of overall98
Colour60%97#c99163#cc9465Looks identicalColour difference 0.9 (0 is identical)
Depth15%97MediumMediumSameDepth difference: 1.6
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared61
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/combination/oily skin
Overall match 85/100Shade match 98/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Smashbox Always On Skin-Balancing Foundation in M20W, against Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 356W. Every attribute compared, with its share of the score.
ComparedYour shade356WClosest overall alternativeM20WHow they compareScore
Shade match55% of overall96
Colour60%94#c99163#c99566Very close colourColour difference 1.6 (0 is identical)
Depth15%98MediumMediumSameDepth difference: 1.5
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Overall match 89/100Shade match 96/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$29.01 less (60%)
