Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 356W dupes and alternatives Fenty Beauty
4.6 (4,140)·Medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same warm undertone· Same natural finish
Differences: Does not claim transfer resistance· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
96
Finish & visual result
100
Wear & performance
67
Skin suitability
28
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin
Retailer shade note: medium-deep with golden undertones
Matches: Near-identical swatch colour· Same warm undertone· Same natural finish
Differences: No long-wear claim· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
97
Finish & visual result
100
Wear & performance
40
Skin suitability
84
Looks identical · Natural · Medium coverage
Ingredients (not scored): 27% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: Neutral rather than warm undertone· Does not claim transfer resistance· Does not claim colour stability
Score details
Shade match
88
Finish & visual result
100
Wear & performance
79
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: medium with neutral undertones
Matches: Near-identical swatch colour· Same warm undertone· Same natural finish
Differences: No skin-like finish claimed· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
98
Finish & visual result
79
Wear & performance
58
Skin suitability
100
Looks identical · Natural · Medium coverage
Ingredients (not scored): 37% ingredient overlap
Differences: No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Near-identical swatch colour· Same warm undertone· Same natural finish
Differences: No skin-like finish claimed· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
97
Finish & visual result
86
Wear & performance
49
Skin suitability
84
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: medium skin with golden undertones
$18.99Ulta Beauty(product price)$29.01 less (60%)4.4 (40,035)
Matches: Near-identical swatch colour· Same natural finish· Both claim transfer resistance
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
79
Wear & performance
79
Skin suitability
84
Looks identical · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
$41Ulta Beauty(product price)$7 less (15%)4.5 (2,588)
Matches: Near-identical swatch colour· Same warm undertone· Same natural finish
Differences: Light rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
97
Finish & visual result
73
Wear & performance
61
Skin suitability
84
Looks identical · Natural · Light coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Same natural finish
Differences: No skin-like finish claimed· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
79
Wear & performance
67
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Matches: Near-identical swatch colour· Same warm undertone· Both claim long-wearing
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
98
Finish & visual result
61
Wear & performance
70
Skin suitability
100
Looks identical · Matte · Full coverage
Ingredients (not scored): 30% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: for medium to tan skin with warm undertones
$25Ulta Beauty(product price)$23 less (48%)4.4 (33)
Matches: Very close colour· Same warm undertone· Both claim a skin-like finish
Differences: Matte rather than natural finish· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
64
Wear & performance
79
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium deep with warm undertone
Matches: Same warm undertone· Same natural finish· Both claim a skin-like finish
Differences: Buildable rather than medium coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
80
Finish & visual result
100
Wear & performance
67
Skin suitability
90
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Similar undertone (neutral vs warm)· Same natural finish
Differences: Buildable rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
92
Finish & visual result
79
Wear & performance
58
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: No skin-like finish claimed· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
96
Finish & visual result
86
Wear & performance
61
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/combination/oily skin · Contains drying alcohol
$12.59$17.99Ulta Beauty$35.41 less (74%)4.2 (8,852)
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: Light rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
96
Finish & visual result
67
Wear & performance
70
Skin suitability
50
Very close colour · Natural · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Light rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel
$16Ulta Beauty(product price)$32 less (67%)4.0 (94)
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Matte rather than natural finish· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
76
Wear & performance
49
Skin suitability
84
Very close colour · Matte · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Matte rather than natural finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Olive rather than warm undertone· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
64
Wear & performance
79
Skin suitability
100
Very close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Olive rather than warm undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
$18.99Ulta Beauty(product price)$29.01 less (60%)4.1 (2,799)
Matches: Very close colour· Same warm undertone· Both claim transfer resistance
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
54
Wear & performance
82
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Contains listed fragrance
Matches: Near-identical swatch colour· Same warm undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
64
Wear & performance
58
Skin suitability
84
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance
Retailer shade note: very intense dark-medium shade, golden undertone
$12.59$17.99Ulta Beauty$35.41 less (74%)4.2 (5,328)
Matches: Very close colour· Similar undertone (neutral vs warm)· Both claim a skin-like finish
Differences: Radiant rather than natural finish· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
75
Wear & performance
58
Skin suitability
84
Very close colour · Radiant · Full coverage
Ingredients (not scored): 31% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: Neutral rather than warm undertone· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
79
Wear & performance
67
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for medium to tan skin with rosy neutral undertones
Matches: Very close colour· Same warm undertone· Both claim transfer resistance
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
54
Wear & performance
70
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance
Matches: Near-identical swatch colour· Same warm undertone· Both claim long-wearing
Differences: Radiant rather than natural finish· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
98
Finish & visual result
54
Wear & performance
58
Skin suitability
84
Looks identical · Radiant · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: very intense dark-medium shade, golden undertone
The closest shade to Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 356W (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 290 Medium Warm, against Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 356W. Every attribute compared, with its share of the score.
ComparedYour shade356WClosest shade match290 Medium WarmHow they compareScore
Shade match55% of overall99
Colour60%99#c99163#c89162Looks identicalColour difference 0.5 (0 is identical)
Depth15%100MediumMediumSameDepth difference: 0.1
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Overall match 92/100Shade match 99/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Well People Skinforia Serum Foundation in 30 Medium Tan Warm, against Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 356W. Every attribute compared, with its share of the score.
ComparedYour shade356WClosest overall alternative30 Medium Tan WarmHow they compareScore
Shade match55% of overall99
Colour60%98#c99163#c78f60Looks identicalColour difference 0.7 (0 is identical)
Depth15%98MediumMediumSameDepth difference: 1.0
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Overall match 94/100Shade match 99/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$40 less (83%)
Sephora
