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Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 386W dupes and alternatives Fenty Beauty

Medium tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Juvia's Place I Am My Skin Hydra-Tint Foundation Stick 13 Mauritania

The equivalent shade: scored on colour, depth and undertone only.

The match
Juvia's Place
13 Mauritania
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Full coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Match price
$20Ulta BeautyUlta Beauty
$28 less (58%)

Your shade $48 at Sephora · product price; shade not separately priced

Closest overall alternative: ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Dark 155W

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
ColourPop
Dark 155W
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Medium coverage
Overall match
90out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
100
Wear (Wear & performance)
49
Skin (Skin suitability)
84
Best price
$12Ulta BeautyUlta Beauty
$36 less (75%)

Your shade $48 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 95
    $44SephoraSephora$4 less (8%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No skin-like finish claimedDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    95
    Finish & visual result
    86
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm golden

    High confidence· Digital match

    View match
  2. Shade match 89
    $36SephoraSephora$12 less (25%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    67
    Skin suitability
    60

    Looks identical · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin

    Retailer shade note: medium / deep - neutral

    Medium confidence· Digital match

    View match
  3. #5 · Well People

    Skinforia Serum Foundation

    32 Tan Neutral
    Shade match 85
    $21$30Ulta BeautyUlta Beauty$27 less (56%)

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    67
    Skin suitability
    90

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    High confidence· Digital match

    View match
  4. Shade match 93
    $44SephoraSephora$4 less (8%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: No skin-like finish claimedDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    86
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm neutral

    High confidence· Digital match

    View match
  5. #7 · Yepoda

    The Dewy Day

    5W
    Shade match 93
    $39SephoraSephora$9 less (19%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Buildable rather than medium coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    58
    Skin suitability
    28

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin

    Retailer shade note: Medium deep shade with warm undertones

    High confidence· Digital match

    View match
  6. #8 · Temptu

    Perfect Canvas Foundation

    5N/W Beige
    Shade match 86
    $34Ulta BeautyUlta Beauty(product price)$14 less (29%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural matte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    79
    Skin suitability
    50

    Very close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: medium shade with neutral-to-warm undertones

    Medium confidence· Digital match

    View match
  7. Shade match 93
    $70Ulta BeautyUlta BeautyCosts $22 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    86
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  8. Shade match 95
    $14.78WalmartWalmart$33.22 less (69%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    90

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  9. #11 · Armani Beauty

    Luminous Silk Foundation

    7.6
    Shade match 89
    $69SephoraSephoraCosts $21 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: No skin-like finish claimedDoes not claim colour stabilityNot marketed for combination skin

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim colour stability · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium tan, neutral golden

    High confidence· Digital match

    View match
  10. #12 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    12O
    Shade match 87
    $48SephoraSephoraSame price

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Olive rather than warm undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    86
    Wear & performance
    76
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Olive rather than warm undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: medium wth warm undertone and olive undertone

    High confidence· Digital match

    View match
  11. #13 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 80
    $30TargetTarget$18 less (38%)

    Matches: Same warm undertoneSame natural finishBoth claim a skin-like finish

    Differences: Slightly lighterBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    67
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Low confidence· Digital match

    View match
  12. #14 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N5.5 Neutral Medium Deep
    Shade match 88
    $13.99Ulta BeautyUlta Beauty(product price)$34.01 less (71%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  13. #15 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    14O
    Shade match 86
    $48SephoraSephoraSame price

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Olive rather than warm undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    86
    Wear & performance
    76
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Olive rather than warm undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: medium with warm undertone and olive undertone

    High confidence· Digital match

    View match
  14. Shade match 88
    $18.49Ulta BeautyUlta Beauty(product price)$29.51 less (61%)

    Matches: Near-identical swatch colourSame natural finishBoth claim a skin-like finish

    Differences: Olive rather than warm undertoneBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    49
    Skin suitability
    84

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Olive rather than warm undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: medium with olive undertone

    High confidence· Digital match

    View match
  15. Shade match 84
    $45Ulta BeautyUlta Beauty$3 less (6%)

    Matches: Very close colourSame natural finishBoth claim transfer resistance

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: level-one medium with a neutral undertone

    High confidence· Digital match

    View match
  16. Shade match 87
    $43Ulta BeautyUlta Beauty$5 less (10%)

    Matches: Very close colourSame natural finishBoth claim transfer resistance

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: medium to tan skin with neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · Yepoda

    The Dewy Day

    5N
    Shade match 86
    $39SephoraSephora$9 less (19%)

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    58
    Skin suitability
    28

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin

    Retailer shade note: Medium deep shade with neutral undertones

    High confidence· Digital match

    View match
  18. #20 · KimChi Chic Beauty

    A Really Good Foundation

    117M
    Shade match 87
    $29Ulta BeautyUlta Beauty(product price)$19 less (40%)

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneNatural matte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    79
    Skin suitability
    90

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: Medium with Neutral Undertones

    Medium confidence· Digital match

    View match
  19. Shade match 95
    $69SephoraSephoraCosts $21 more

    Matches: Very close colourSame warm undertoneBoth claim transfer resistance

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    54
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: medium with warm undertones

    High confidence· Digital match

    View match
  20. #22 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Cool Honey (NC-062)
    Shade match 83
    $58SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing

    Differences: Slightly cooler undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    68
    Wear & performance
    91
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: Medium to Dark, neutral cool undertones

    High confidence· Digital match

    View match
  21. #23 · Revlon

    PhotoReady Lift & Fill Skin Tint

    130 Medium
    Shade match 93
    $12.59$17.99Ulta BeautyUlta Beauty$35.41 less (74%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Light rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  22. #24 · Revlon

    PhotoReady Lift & Fill Skin Tint

    140 Medium
    Shade match 93
    $12.59$17.99Ulta BeautyUlta Beauty$35.41 less (74%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Light rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  23. Shade match 84
    $56Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  24. Shade match 94
    $69Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: medium light-deep shade, golden undertone

    Medium confidence· Digital match

    View match
  25. Shade match 94
    $38Ulta BeautyUlta Beauty(product price)$10 less (21%)

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    58
    Wear & performance
    67
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: medium dark with peach undertones

    Medium confidence· Digital match

    View match
  26. #28 · Dior

    Forever Hydra Nude Foundation

    4.5N Neutral
    Shade match 85
    $60Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    86
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  27. #29 · TIRTIR

    Mask Fit AI Filter Cushion

    37N PEANUT ALMOND
    Shade match 86
    $25Ulta BeautyUlta Beauty(product price)$23 less (48%)

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    64
    Wear & performance
    79
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium deep with neutral undertone

    High confidence· Digital match

    View match
  28. Shade match 96
    $69Ulta BeautyUlta BeautyCosts $21 more

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Radiant rather than natural finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    54
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium light-deep shade, golden undertone

    Medium confidence· Digital match

    View match
  29. Shade match 96
    $49SephoraSephoraCosts $1 more

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Radiant rather than natural finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    54
    Wear & performance
    67
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: Medium deep with warm undertones

    High confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 386W (Medium tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    250

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 250

    • Nearest in this range
    • Light · Warm · peach undertone

    $30

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 34.5 Rich Golden

    • Very close colour
    • Medium tan · Warm undertone

    $30

  2. Rare Beauty Liquid Touch Brightening Concealer

    410N

    Rare Beauty Liquid Touch Brightening Concealer, shade 410N

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $24

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    15NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 15NW

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $30

  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Sand

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Sand

    • Very close colour
    • Medium tan

    $12

  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Close colour
    • Tan · Warm · golden undertone

    $22

  6. NARS Radiant Creamy Concealer

    Amande

    NARS Radiant Creamy Concealer, shade Amande

    • Very close colour
    • Medium tan · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Juvia's Place I Am My Skin Hydra-Tint Foundation Stick in 13 Mauritania, against Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 386W. Every attribute compared, with its share of the score.

ComparedYour shade386WClosest shade match13 MauritaniaScore
Shade match55% of overall99
Colour98#b6875e#b58860Looks identicalColour difference 0.6 (0 is identical)
Depth100Medium tanMedium tanSameDepth difference: 0.2
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall67
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Normal, combination, oilyCombination, normalBoth marketed for normal/​combination skin
Overall match 86/100Shade match 99/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I Am My Skin Hydra-Tint Foundation Stick in 13 Mauritania.

Same or better

  • $28 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Full rather than medium coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for oily skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap

Why the closest overall alternative works

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 155W, against Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 386W. Every attribute compared, with its share of the score.

ComparedYour shade386WClosest overall alternativeDark 155WScore
Shade match55% of overall97
Colour95#b6875e#b38560Looks identicalColour difference 1.3 (0 is identical)
Depth98Medium tanMedium tanSameDepth difference: 1.2
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall49
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 90/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 155W.

Same or better

  • $36 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Juvia's Place I Am My Skin Hydra-Tint Foundation Stick 13 Mauritania

Match price
$20Ulta BeautyUlta Beauty
$28 less (58%)

Your shade $48 at Sephora · product price; shade not separately priced

Closest overall alternative

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Dark 155W

Best price
$12Ulta BeautyUlta Beauty
$36 less (75%)

Your shade $48 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.