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Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 246N dupes and alternatives Fenty Beauty

Medium light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation 241 Sand Beige

The equivalent shade: scored on colour, depth and undertone only.

The match
CoverGirl
241 Sand Beige
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$14.78WalmartWalmart
$33.22 less (69%)

Your shade $48 at Sephora

Closest overall alternative: ILIA True Skin Serum Foundation Salina SF5

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
ILIA
Salina SF5
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
88out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
100
Wear (Wear & performance)
67
Skin (Skin suitability)
28
Best price
$56SephoraSephora
Costs $8 more

Your shade $48 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    265 Medium Neutral
    Shade match 92
    $18.99Ulta BeautyUlta Beauty(product price)$29.01 less (60%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than natural finishDoes not claim colour stabilityContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    82
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim colour stability · Contains drying alcohol

    High confidence· Digital match

    View match
  2. Shade match 95
    $44SephoraSephora$4 less (8%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimedDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    95
    Finish & visual result
    86
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm neutral

    High confidence· Digital match

    View match
  3. Shade match 93
    $45Ulta BeautyUlta Beauty(product price)$3 less (6%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: level-three light with a neutral undertone

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    470 Radiant Honey
    Shade match 92
    $18.99Ulta BeautyUlta Beauty(product price)$29.01 less (60%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    79
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #7 · Hourglass

    Ambient Soft Glow Foundation

    5.5
    Shade match 92
    $60SephoraSephoraCosts $12 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: No skin-like finish claimedDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    79
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Hourglass

    Ambient Soft Glow Foundation

    4
    Shade match 92
    $60SephoraSephoraCosts $12 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: No skin-like finish claimedDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    79
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  7. Shade match 94
    $56Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Radiant rather than natural finishBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    84

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 93
    $44SephoraSephora$4 less (8%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: No skin-like finish claimedDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    86
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm golden

    High confidence· Digital match

    View match
  9. #11 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    30 Light Medium
    Shade match 93
    $56Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Both claim a skin-like finish

    Differences: Radiant rather than natural finishBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    84

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: light medium with warm peach undertones

    High confidence· Digital match

    View match
  10. #12 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    36 Light Medium
    Shade match 91
    $56Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Radiant rather than natural finishBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Ogee

    Complexion Perfecting Serum Foundation

    Willow 3.00C
    Shade match 95
    $49Ulta BeautyUlta BeautyCosts $1 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    49
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal/combination/oily skin

    Retailer shade note: medium light, peach-beige undertones

    Medium confidence· Digital match

    View match
  12. #14 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Medium 12W
    Shade match 92
    $42SephoraSephora$6 less (13%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Full rather than medium coverageDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    92
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Light Medium with Warm Undertones

    High confidence· Digital match

    View match
  13. Shade match 94
    $49Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Light rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    72
    Wear & performance
    79
    Skin suitability
    60

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for normal skin

    High confidence· Digital match

    View match
  14. #16 · L'Oréal Paris

    Infallible Cushion Foundation

    253 Warm
    Shade match 92
    $19.99Ulta BeautyUlta Beauty(product price)$28.01 less (58%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim a skin-like finish

    Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability

    High confidence· Digital match

    View match
  15. Shade match 95
    $39.50SephoraSephora$8.50 less (18%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    56

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: light warm skin with yellow undertones

    Medium confidence· Digital match

    View match
  16. #18 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 80
    $30TargetTarget$18 less (38%)

    Matches: Similar undertone (warm vs neutral)Same natural finishBoth claim a skin-like finish

    Differences: Slightly deeperBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    67
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Low confidence· Digital match

    View match
  17. #19 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$18 less (38%)

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Slightly lighterBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    67
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Low confidence· Digital match

    View match
  18. #20 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW18
    Shade match 96
    $46Ulta BeautyUlta Beauty(product price)$2 less (4%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Radiant rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    82
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability

    Retailer shade note: beige with neutral undertone for light skin

    High confidence· Digital match

    View match
  19. #21 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW20
    Shade match 96
    $46Ulta BeautyUlta Beauty(product price)$2 less (4%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Radiant rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability

    Retailer shade note: warm neutral beige with rosy undertone for light to medium skin

    High confidence· Digital match

    View match
  20. #22 · Well People

    Supernatural Complexion Stick

    18 Light Warm
    Shade match 95
    $18.20$26Ulta BeautyUlta Beauty$29.80 less (62%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Light rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    84

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  21. #23 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    620 Fes
    Shade match 96
    $24Ulta BeautyUlta Beauty(product price)$24 less (50%)

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    54
    Wear & performance
    79
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: for light skin w/ neutral warm undertones

    Medium confidence· Digital match

    View match
  22. Shade match 92
    $21.49Ulta BeautyUlta Beauty$26.51 less (55%)

    Matches: Near-identical swatch colourSame natural finishBoth claim a skin-like finish

    Differences: Olive rather than neutral undertoneLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Olive rather than neutral undertone · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  23. #25 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    15 Buff
    Shade match 98
    $14.97WalmartWalmart$33.03 less (69%)

    Matches: Near-identical swatch colourSame neutral undertone

    Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    98
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  24. #26 · L'Oréal Paris

    True Match Hyaluron Tinted Balm Foundation

    Light
    Shade match 97
    $17.99Ulta BeautyUlta Beauty$30.01 less (63%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim not settling into lines

    Differences: Radiant rather than natural finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    61
    Wear & performance
    61
    Skin suitability
    84

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: 3 light

    Medium confidence· Digital match

    View match
  25. #27 · Armani Beauty

    Luminous Silk Foundation

    5.25
    Shade match 85
    $69SephoraSephoraCosts $21 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · Does not claim colour stability · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light medium, cool pink

    High confidence· Digital match

    View match
  26. #28 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Light To Medium Warm
    Shade match 93
    $16Ulta BeautyUlta Beauty$32 less (67%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  27. #29 · Armani Beauty

    Luminous Silk Foundation

    5.5
    Shade match 84
    $69SephoraSephoraCosts $21 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · Does not claim colour stability · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light medium, cool peach

    High confidence· Digital match

    View match
  28. #30 · Armani Beauty

    Luminous Silk Foundation

    5.1
    Shade match 83
    $69SephoraSephoraCosts $21 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · Does not claim colour stability · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light, cool pink

    Medium confidence· Digital match

    View match
  29. #31 · L.A. Girl

    Sheer Skin Tinted Foundation

    Tawny
    Shade match 98
    $10Ulta BeautyUlta Beauty$38 less (79%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Light rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 246N (Medium light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    210

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 210

    • Nearest in this range
    • Fair · Neutral · neutral golden undertone

    $30

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    4N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4N Neutral

    • Looks identical
    • Medium light · Neutral undertone

    $42

  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.75

    • Looks identical
    • Medium light · Warm · golden undertone

    $42

  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.0 Medium Tan

    • Looks identical
    • Medium light · Warm undertone

    $30

  4. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    11 Light Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 11 Light Neutral

    • Very close colour
    • Medium light · Neutral undertone

    $32

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    10W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 10W

    • Very close colour
    • Medium light · Warm undertone

    $30

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Fawn 4.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Fawn 4.5

    • Very close colour
    • Medium light · Warm · golden undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in 241 Sand Beige, against Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 246N. Every attribute compared, with its share of the score.

ComparedYour shade246NClosest shade match241 Sand BeigeScore
Shade match55% of overall98
Colour97#d4a17b#d49f76Looks identicalColour difference 1.0 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.8
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall90
Skin type90Normal, combination, oilyCombination, dry, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 86/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in 241 Sand Beige.

Same or better

  • $33.22 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage

Different

  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

ILIA True Skin Serum Foundation in Salina SF5, against Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 246N. Every attribute compared, with its share of the score.

ComparedYour shade246NClosest overall alternativeSalina SF5Score
Shade match55% of overall93
Colour96#d4a17b#d5a580Looks identicalColour difference 1.2 (0 is identical)
Depth97Medium lightMedium lightSameDepth difference: 1.7
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall67
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type28Normal, combination, oilyNormal, dry, sensitiveBoth marketed for normal skin
Overall match 88/100Shade match 93/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA True Skin Serum Foundation in Salina SF5.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high

Where to buy

Closest shade match

CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation 241 Sand Beige

Best price
$14.78WalmartWalmart
$33.22 less (69%)

Your shade $48 at Sephora

Closest overall alternative

ILIA True Skin Serum Foundation Salina SF5

Best price
$56SephoraSephora
Costs $8 more

Your shade $48 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.