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Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 236N dupes and alternatives Fenty Beauty

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Ulta Beauty Collection Complexion Crush Foundation Medium Neutral

The equivalent shade: scored on colour, depth and undertone only.

The match
Ulta Beauty Collection
Medium Neutral
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
$32 less (67%)

Your shade $48 at Sephora · product price; shade not separately priced

Closest overall alternative: MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Sand

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
MERIT
Sand
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
91out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
86
Wear (Wear & performance)
79
Skin (Skin suitability)
100
Best price
$38SephoraSephora
$10 less (21%)

Your shade $48 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Temptu

    Perfect Canvas Foundation

    3.5N/W Birch
    Shade match 98
    $34Ulta BeautyUlta Beauty(product price)$14 less (29%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Natural matte rather than natural finishBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    91
    Wear & performance
    79
    Skin suitability
    50

    Looks identical · Natural matte · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Natural matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: light shade with neutral-to-warm undertones

    Medium confidence· Digital match

    View match
  2. Shade match 90
    $41Ulta BeautyUlta Beauty(product price)$7 less (15%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    70
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: light warm

    Medium confidence· Digital match

    View match
  3. #5 · TIRTIR

    Mask Fit AI Filter Cushion

    27N CAMEL
    Shade match 98
    $25Ulta BeautyUlta Beauty(product price)$23 less (48%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    64
    Wear & performance
    79
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light medium with neutral undertone

    High confidence· Digital match

    View match
  4. #6 · Armani Beauty

    Luminous Silk Foundation

    5
    Shade match 92
    $69SephoraSephoraCosts $21 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimedDoes not claim colour stabilityNot marketed for combination skin

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim colour stability · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light, neutral pink

    High confidence· Digital match

    View match
  5. #7 · Kylie Cosmetics

    Natural Blur Powder Foundation

    4C
    Shade match 97
    $38Ulta BeautyUlta Beauty(product price)$10 less (21%)

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    64
    Wear & performance
    79
    Skin suitability
    90

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance

    Retailer shade note: light medium with cool, subtle neutral undertones

    High confidence· Digital match

    View match
  6. #8 · Naked Sundays

    BeautyScreen Peptide Foundation Tint SPF 50

    Shade 3
    Shade match 88
    $26.60$38Ulta BeautyUlta Beauty$21.40 less (45%)

    Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneLight-medium rather than medium coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    49
    Skin suitability
    84

    Looks identical · Light-medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Light-medium rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: light medium

    Medium confidence· Digital match

    View match
  7. #9 · TIRTIR

    Mask Fit AI Filter Cushion

    25N MOCHA
    Shade match 96
    $25Ulta BeautyUlta Beauty(product price)$23 less (48%)

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    64
    Wear & performance
    79
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light medium with neutral undertone

    High confidence· Digital match

    View match
  8. #10 · Armani Beauty

    Luminous Silk Foundation

    4.1
    Shade match 90
    $69SephoraSephoraCosts $21 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim colour stability · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light, warm golden

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    482 Radiant Sun
    Shade match 89
    $18.99Ulta BeautyUlta Beauty(product price)$29.01 less (60%)

    Matches: Very close colourSame natural finishBoth claim transfer resistance

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    79
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. #12 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC17
    Shade match 99
    $39SephoraSephora$9 less (19%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim transfer resistance

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    99
    Finish & visual result
    54
    Wear & performance
    91
    Skin suitability
    67

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin

    Retailer shade note: light with soft golden neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    470 Radiant Honey
    Shade match 89
    $18.99Ulta BeautyUlta Beauty(product price)$29.01 less (60%)

    Matches: Near-identical swatch colourSame natural finishBoth claim transfer resistance

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    79
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  12. Shade match 90
    $44SephoraSephora$4 less (8%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    86
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm olive

    High confidence· Digital match

    View match
  13. #15 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC18
    Shade match 96
    $46Ulta BeautyUlta Beauty(product price)$2 less (4%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Radiant rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    82
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability

    Retailer shade note: beige with neutral undertone with light skin

    High confidence· Digital match

    View match
  14. #16 · Armani Beauty

    Luminous Silk Foundation

    5.2
    Shade match 89
    $69SephoraSephoraCosts $21 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim colour stability · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light medium, warm peach

    High confidence· Digital match

    View match
  15. #17 · Well People

    Skinforia Serum Foundation

    16 Light Neutral
    Shade match 80
    $30TargetTarget$18 less (38%)

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Slightly lighterBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    67
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Low confidence· Digital match

    View match
  16. #18 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$18 less (38%)

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Buildable rather than medium coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    67
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Low confidence· Digital match

    View match
  17. #19 · Revolution Beauty

    Superdewy Cushion Foundation

    Medium Neutral
    Shade match 97
    $14Ulta BeautyUlta Beauty(product price)$34 less (71%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Radiant rather than natural finishLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    75
    Wear & performance
    49
    Skin suitability
    84

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    High confidence· Digital match

    View match
  18. #20 · Armani Beauty

    Luminous Silk Foundation

    5.1
    Shade match 88
    $69SephoraSephoraCosts $21 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · Does not claim colour stability · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light, cool pink

    Medium confidence· Digital match

    View match
  19. #21 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW18
    Shade match 97
    $39SephoraSephora$9 less (19%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    52
    Wear & performance
    79
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance

    Retailer shade note: beige with neutral undertone for light skin

    High confidence· Digital match

    View match
  20. Shade match 88
    $34Ulta BeautyUlta Beauty(product price)$14 less (29%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: light golden medium with golden undertones

    Medium confidence· Digital match

    View match
  21. Shade match 96
    $42SephoraSephora$6 less (13%)

    Matches: Very close colourSame neutral undertoneBoth claim transfer resistance

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    54
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability

    Retailer shade note: for light neutral skin with a subtle yellow hue

    High confidence· Digital match

    View match
  22. Shade match 93
    $41Ulta BeautyUlta Beauty(product price)$7 less (15%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Light rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: light medium with warm neutral undertones

    Medium confidence· Digital match

    View match
  23. Shade match 88
    $53Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light with warm yellow undertones

    High confidence· Digital match

    View match
  24. Shade match 93
    $40SephoraSephora$8 less (17%)

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    61
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: warm neutral

    High confidence· Digital match

    View match
  25. #27 · Dior

    Forever Hydra Nude Foundation

    2W Warm
    Shade match 88
    $60Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    86
    Wear & performance
    49
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: light skin with golden undertones

    Medium confidence· Digital match

    View match
  26. #28 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    360 Versatile Honey III (W)
    Shade match 89
    $53Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    79
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Contains listed fragrance

    Medium confidence· Digital match

    View match
  27. Shade match 89
    $41Ulta BeautyUlta Beauty(product price)$7 less (15%)

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    61
    Skin suitability
    84

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: light medium with warm yellow undertones

    Medium confidence· Digital match

    View match
  28. #30 · Well People

    Supernatural Complexion Stick

    20 Light Medium Warm
    Shade match 89
    $18.20$26Ulta BeautyUlta Beauty$29.80 less (62%)

    Matches: Near-identical swatch colourSame natural finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    84

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 236N (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    210

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 210

    • Nearest in this range
    • Fair · Neutral · neutral golden undertone

    $30

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sepia 5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sepia 5

    • Looks identical
    • Light medium · Neutral undertone

    $39

  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5

    • Very close colour
    • Light medium · Neutral undertone

    $42

  3. Dior Forever Skin Correct Full-Coverage Concealer

    3N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3N Neutral

    • Very close colour
    • Light medium · Neutral undertone

    $42

  4. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    11 Light Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 11 Light Neutral

    • Very close colour
    • Medium light · Neutral undertone

    $32

  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5N

    • Very close colour
    • Light medium · Neutral undertone

    $31

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    23.5 Medium Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 23.5 Medium Amber

    • Looks identical
    • Medium light · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ulta Beauty Collection Complexion Crush Foundation in Medium Neutral, against Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 236N. Every attribute compared, with its share of the score.

ComparedYour shade236NClosest shade matchMedium NeutralScore
Shade match55% of overall99
Colour98#d8a77b#d8a678Looks identicalColour difference 0.6 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.4
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall49
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Complexion Crush Foundation in Medium Neutral.

Same or better

  • $32 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Sand, against Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 236N. Every attribute compared, with its share of the score.

ComparedYour shade236NClosest overall alternativeSandScore
Shade match55% of overall96
Colour94#d8a77b#d4a174Very close colourColour difference 1.7 (0 is identical)
Depth95Medium lightMedium lightSameDepth difference: 2.9
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall79
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 91/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Sand.

Same or better

  • $10 less
  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Does not claim transfer resistance
  • Does not claim colour stability

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate

Where to buy

Closest shade match

Ulta Beauty Collection Complexion Crush Foundation Medium Neutral

Match price
$16Ulta BeautyUlta Beauty
$32 less (67%)

Your shade $48 at Sephora · product price; shade not separately priced

Closest overall alternative

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Sand

Best price
$38SephoraSephora
$10 less (21%)

Your shade $48 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.