Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 496W dupes and alternatives Fenty Beauty
4.6 (4,140)·Very deep · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$29Ulta Beauty(product price)$19 less (40%)4.6 (558)
Matches: Very close colour· Same warm undertone· Both claim long-wearing
Differences: Slightly lighter· Natural matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
92
Finish & visual result
70
Wear & performance
79
Skin suitability
90
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 30% ingredient overlap
Differences: Slightly lighter · Natural matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: Tan/Deep with Warm Undertones
$13.99Ulta Beauty(product price)$34.01 less (71%)4.3 (33,167)
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: Slightly lighter· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
100
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Slightly lighter · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
$42Ulta Beauty(product price)$6 less (13%)4.4 (38)
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: Buildable rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
79
Wear & performance
58
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: Slightly lighter· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
72
Wear & performance
79
Skin suitability
60
Very close colour · Natural · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Light rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for normal skin
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than warm undertone· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
86
Wear & performance
70
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Matte rather than natural finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
64
Wear & performance
58
Skin suitability
100
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Retailer shade note: deeper skin with warm, golden undertones
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than warm undertone· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
85
Finish & visual result
86
Wear & performance
70
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than warm undertone· No skin-like finish claimed· No long-wear claim
Score details
Shade match
86
Finish & visual result
86
Wear & performance
49
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same natural finish· Both claim a skin-like finish
Differences: Neutral rather than warm undertone· Light rather than medium coverage· No long-wear claim
Score details
Shade match
85
Finish & visual result
86
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Matches: Very close colour· Similar undertone (neutral vs warm)· Both claim long-wearing
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
61
Wear & performance
58
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
$8.75Ulta Beauty(product price)$39.25 less (82%)5.0 (3)
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Light rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
96
Finish & visual result
59
Wear & performance
49
Skin suitability
50
Very close colour · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Similar undertone (neutral vs warm)· Claims a blurring effect
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
52
Wear & performance
70
Skin suitability
67
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin
$24Ulta Beauty(product price)$24 less (50%)3.9 (396)
Matches: Very close colour· Same medium coverage· Both claim long-wearing
Differences: Neutral rather than warm undertone· Radiant rather than natural finish· No skin-like finish claimed
Score details
Shade match
85
Finish & visual result
68
Wear & performance
58
Skin suitability
84
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
$14Ulta Beauty(product price)$34 less (71%)4.1 (33)
Matches: Very close colour· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Slightly cooler undertone· Radiant rather than natural finish· Light rather than medium coverage
Score details
Shade match
83
Finish & visual result
75
Wear & performance
49
Skin suitability
84
Very close colour · Radiant · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Both claim long-wearing
Differences: Radiant rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
85
Finish & visual result
61
Wear & performance
58
Skin suitability
90
Very close colour · Radiant · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Matches: Very close colour· Same medium coverage· Both claim long-wearing
Differences: Matte rather than natural finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
84
Finish & visual result
68
Wear & performance
58
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination skin
$24Ulta Beauty(product price)$24 less (50%)3.9 (396)
Matches: Very close colour· Same medium coverage· Both claim long-wearing
Differences: Neutral rather than warm undertone· Radiant rather than natural finish· No skin-like finish claimed
Score details
Shade match
82
Finish & visual result
68
Wear & performance
58
Skin suitability
84
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
$15.99Ulta Beauty(product price)$32.01 less (67%)4.1 (9,493)
Matches: Very close colour· Both claim transfer resistance· Both claim a lightweight feel
Differences: Slightly cooler undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
82
Finish & visual result
61
Wear & performance
70
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Matches: Very close colour· Both claim long-wearing· Both claim a lightweight feel
Differences: Luminous rather than natural finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
59
Wear & performance
67
Skin suitability
50
Very close colour · Luminous · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
$14.50Ulta Beauty(product price)$33.50 less (70%)4.5 (995)
Matches: Very close colour· Claims a blurring effect· Both claim long-wearing
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
52
Wear & performance
58
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
$15.99Ulta Beauty(product price)$32.01 less (67%)4.2 (324)
Matches: Same natural finish· Claims a blurring effect· Both claim not settling into lines
Differences: Full rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
80
Finish & visual result
67
Wear & performance
52
Skin suitability
50
Colour not compared · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
61
Wear & performance
40
Skin suitability
30
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/oily skin
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Slightly lighter· Slightly cooler undertone· Light rather than medium coverage
Score details
Shade match
72
Finish & visual result
67
Wear & performance
49
Skin suitability
84
Very close colour · Natural · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Near-identical swatch colour· Same warm undertone· Same natural finish
Differences: Described as deep, yours as medium tan· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
40
Finish & visual result
91
Wear & performance
67
Skin suitability
100
Looks identical · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Described as deep, yours as medium tan · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Retailer shade note: dark deep with warm undertone
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Described as deep, yours as medium tan· Neutral rather than warm undertone· Does not claim transfer resistance
Score details
Shade match
40
Finish & visual result
91
Wear & performance
67
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Described as deep, yours as medium tan · Neutral rather than warm undertone · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Retailer shade note: dark deep with neutral undertone
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Described as deep, yours as medium tan· Neutral rather than warm undertone· No skin-like finish claimed
Score details
Shade match
40
Finish & visual result
86
Wear & performance
76
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Described as deep, yours as medium tan · Neutral rather than warm undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: dark with neutral undertone
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: Described as deep, yours as medium tan· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
40
Finish & visual result
79
Wear & performance
79
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Described as deep, yours as medium tan · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: deep with warm undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan
The closest shade to Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 496W (Very deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 58S Rich Sand, against Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 496W. Every attribute compared, with its share of the score.
ComparedYour shade496WClosest shade match58S Rich SandHow they compareScore
Shade match55% of overall98
Colour60%97#714124#6f4127Looks identicalColour difference 1.1 (0 is identical)
Overall match 86/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Temptu Perfect Canvas Foundation in 11W Tawny, against Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 496W. Every attribute compared, with its share of the score.
ComparedYour shade496WClosest overall alternative11W TawnyHow they compareScore
Shade match55% of overall94
Colour60%90#714124#73432cVery close colourColour difference 2.3 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared91
Finish35%78NaturalNatural matteCloseNatural matte finish rather than natural
Coverage30%100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall79
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 89/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$19 less (40%)
Sephora
