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Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 576W dupes and alternatives Fenty Beauty

Rich deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 41W Cocobolo

The equivalent shade: scored on colour, depth and undertone only.

The match
ILIA
41W Cocobolo
Depth and undertone: Rich deep · Warm
Finish and coverage: Natural · Medium coverage
Shade match
96out of 100
Colour
93
Depth
97
Undertone
100
Best price
$50SephoraSephora
Costs $2 more

Your shade $48 at Sephora

SephoraView at Sephora

Closest overall alternative: Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 495

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Fenty Beauty
495
Depth and undertone: Rich deep · Warm
Finish and coverage: Natural · Medium coverage
Overall match
86out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
86
Wear (Wear & performance)
70
Skin (Skin suitability)
60
Best price
$44SephoraSephora
$4 less (8%)

Your shade $48 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 330 N
    Shade match 83
    $49SephoraSephoraCosts $1 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    79
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: deep rich with neutral undertones

    High confidence· Digital match

    View match
  2. #4 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    65 Rich Neutral
    Shade match 86
    $8Ulta BeautyUlta Beauty(product price)$40 less (83%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    86
    Wear & performance
    79
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: rich with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Iconic London

    Super Smoother Blurring Skin Tint

    Golden Rich
    Shade match 89
    $35Ulta BeautyUlta Beauty$13 less (27%)

    Matches: Same warm undertoneSame natural finishSame medium coverage

    Differences: Does not claim transfer resistanceDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    High confidence· Digital match

    View match
  4. Shade match 84
    $36SephoraSephora$12 less (25%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    67
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin

    Retailer shade note: very rich - neutral

    Medium confidence· Digital match

    View match
  5. #7 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    64 Rich Neutral
    Shade match 83
    $8Ulta BeautyUlta Beauty(product price)$40 less (83%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    86
    Wear & performance
    79
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: rich with neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 86
    $44SephoraSephora$4 less (8%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    86
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  7. #9 · Hourglass

    Ambient Soft Glow Foundation

    17.5
    Shade match 83
    $60SephoraSephoraCosts $12 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    79
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: deepest with neutral undertones

    High confidence· Digital match

    View match
  8. #10 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    40N Iconic
    Shade match 86
    $47SephoraSephora$1 less (2%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 37% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: rich neutral

    High confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    545 Ebony
    Shade match 81
    $18.99Ulta BeautyUlta Beauty(product price)$29.01 less (60%)

    Matches: Same natural finishBoth claim transfer resistanceBoth claim colour stability

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    79
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. #12 · NARS

    Light Reflecting Foundation

    Ambato
    Shade match 85
    $55SephoraSephoraCosts $7 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    67
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: D8 - very rich deep with neutral undertones

    High confidence· Digital match

    View match
  11. Shade match 83
    $28SephoraSephora$20 less (42%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    79
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal skin

    Retailer shade note: coffee - rich brown skin with neutral undertones

    High confidence· Digital match

    View match
  12. #14 · Hourglass

    Ambient Soft Glow Foundation

    16.5
    Shade match 78
    $60SephoraSephoraCosts $12 more

    Matches: Same natural finishSame medium coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    79
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: very deep with neutral undertones

    High confidence· Digital match

    View match
  13. Shade match 79
    $34SephoraSephora$14 less (29%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/combination/oily skin

    Retailer shade note: red undertone

    High confidence· Digital match

    View match
  14. Shade match 87
    $40SephoraSephora$8 less (17%)

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    61
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: for very rich, deep skin with neutral undertones

    High confidence· Digital match

    View match
  15. Shade match 86
    $69SephoraSephoraCosts $21 more

    Matches: Same warm undertoneSame natural finishSame medium coverage

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    67

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: rich warm

    High confidence· Digital match

    View match
  16. #18 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 340 C
    Shade match 69
    $49SephoraSephoraCosts $1 more

    Matches: Same natural finishSame medium coverageBoth claim a skin-like finish

    Differences: Slightly cooler undertoneDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    79
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: deep rich with cool undertones

    High confidence· Digital match

    View match
  17. Shade match 76
    $34SephoraSephora$14 less (29%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneDoes not claim transfer resistanceDoes not claim colour stability

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/combination/oily skin

    Retailer shade note: red undertone

    High confidence· Digital match

    View match
  18. #20 · NARS

    Light Reflecting Foundation

    Anguilla
    Shade match 80
    $55SephoraSephoraCosts $7 more

    Matches: Same natural finishSame medium coverageClaims a blurring effect

    Differences: Slightly lighterNeutral rather than warm undertoneNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    67
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: D7 - very deep with neutral undertones

    High confidence· Digital match

    View match
  19. #21 · MAC Cosmetics

    Studio Radiance Skin Tint Stick

    RICH 2
    Shade match 86
    $38SephoraSephora$10 less (21%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim transfer resistance

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    68
    Wear & performance
    73
    Skin suitability
    30

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Light rather than medium coverage · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Retailer shade note: rich deep with neutral undertones

    High confidence· Digital match

    View match
  20. #22 · Tower 28 Beauty

    SunnyDays Skin Tint

    70 Venice
    Shade match 78
    $32SephoraSephora$16 less (33%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim colour stability

    Differences: Neutral rather than warm undertoneLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    78
    Finish & visual result
    93
    Wear & performance
    58
    Skin suitability
    28

    Close colour · Natural · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: rich with neutral undertones

    High confidence· Digital match

    View match
  21. #23 · MAC Cosmetics

    Studio Radiance Skin Tint Stick

    RICH 1
    Shade match 85
    $38SephoraSephora$10 less (21%)

    Matches: Similar undertone (neutral vs warm)Both claim a skin-like finishBoth claim transfer resistance

    Differences: Radiant rather than natural finishLight rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    85
    Finish & visual result
    68
    Wear & performance
    73
    Skin suitability
    30

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Retailer shade note: rich deep with neutral golden undertones

    High confidence· Digital match

    View match
  22. #24 · Revolution Beauty

    Superdewy Cushion Foundation

    Deep Neutral Warm
    Shade match 83
    $14Ulta BeautyUlta Beauty(product price)$34 less (71%)

    Matches: Similar undertone (neutral vs warm)Both claim a skin-like finishBoth claim a lightweight feel

    Differences: Radiant rather than natural finishLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    75
    Wear & performance
    49
    Skin suitability
    84

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    High confidence· Digital match

    View match
  23. Shade match 78
    $49SephoraSephoraCosts $1 more

    Matches: Same natural finishSame medium coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    67
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for very deep skin with neutral undertones

    High confidence· Digital match

    View match
  24. Shade match 77
    $55SephoraSephoraCosts $7 more

    Matches: Very close colourSame natural finishBoth claim transfer resistance

    Differences: Slightly cooler undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: D8 - very deep with cool undertones

    High confidence· Digital match

    View match
  25. #27 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Truffle Cake 580N
    Shade match 78
    $37SephoraSephora$11 less (23%)

    Matches: Same natural finishClaims a blurring effectBoth claim long-wearing

    Differences: Slightly lighterOlive rather than warm undertoneBuildable rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    67
    Skin suitability
    60

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Olive rather than warm undertone · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin

    Retailer shade note: Ultra Rich skin with neutral-olive undertones

    Medium confidence· Digital match

    View match
  26. #28 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC65
    Shade match 82
    $39SephoraSephora$9 less (19%)

    Matches: Both claim transfer resistanceBoth claim not settling into linesBoth claim colour stability

    Differences: Neutral rather than warm undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    54
    Wear & performance
    91
    Skin suitability
    67

    Close colour · Matte · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin

    Retailer shade note: very rich with neutral undertones

    High confidence· Digital match

    View match
  27. #29 · R.E.M. Beauty

    Sweetener Foundation

    rich 8 n
    Shade match 91
    $35Ulta BeautyUlta Beauty(product price)$13 less (27%)

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneMatte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    64
    Wear & performance
    52
    Skin suitability
    33

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/oily skin

    Retailer shade note: very rich with neutral, slightly red undertones

    Medium confidence· Digital match

    View match
  28. Shade match 74
    $18.49Ulta BeautyUlta Beauty(product price)$29.51 less (61%)

    Matches: Same natural finishBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly cooler undertoneBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    74
    Finish & visual result
    91
    Wear & performance
    49
    Skin suitability
    84

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: rich with cool neutral undertone

    High confidence· Digital match

    View match
  29. #31 · R.E.M. Beauty

    Sweetener Foundation

    rich 7 nw
    Shade match 89
    $35Ulta BeautyUlta Beauty(product price)$13 less (27%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    52
    Skin suitability
    33

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/oily skin

    Retailer shade note: rich with neutral warm undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 576W (Rich deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    498

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 498

    • Nearest in this range
    • Deep · Neutral undertone

    $30

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    27W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 27W

    • Close colour
    • Rich deep · Warm undertone

    $30

  2. CoverGirl TruBlend Undercover Concealer

    Espresso

    CoverGirl TruBlend Undercover Concealer, shade Espresso

    • Very close colour
    • Rich deep · Neutral undertone

    $11.99

  3. Tarte Shape Tape Full Coverage Matte Concealer

    62H espresso honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 62H espresso honey

    • Close colour
    • Rich deep · Warm · peach undertone

    $32

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC63

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC63

    • Close colour
    • Rich deep · Neutral · neutral golden undertone

    $30

  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    7N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 7N1

    • Close colour
    • Rich deep · Neutral undertone

    $34

  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Close colour
    • Rich deep · Neutral undertone

    $38

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 41W Cocobolo, against Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 576W. Every attribute compared, with its share of the score.

ComparedYour shade576WClosest shade match41W CocoboloScore
Shade match55% of overall96
Colour93#4b2d1e#4c3024Very close colourColour difference 1.8 (0 is identical)
Depth97Rich deepRich deepSameDepth difference: 1.6
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall58
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, combination, sensitiveBoth marketed for normal/​combination skin
Overall match 84/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 41W Cocobolo.

Same or better

  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Same medium coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for oily skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none

Why the closest overall alternative works

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 495, against Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 576W. Every attribute compared, with its share of the score.

ComparedYour shade576WClosest overall alternative495Score
Shade match55% of overall92
Colour88#4b2d1e#4e2919Very close colourColour difference 2.6 (0 is identical)
Depth98Rich deepRich deepSameDepth difference: 1.0
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 86/100Shade match 92/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 495.

Same or better

  • $4 less
  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Same medium coverage
  • Both claim long-wearing
  • Both claim transfer resistance

Different

  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Does not claim a lightweight feel
  • Not marketed for oily skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 41W Cocobolo

Best price
$50SephoraSephora
Costs $2 more

Your shade $48 at Sephora

SephoraView at Sephora

Closest overall alternative

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 495

Best price
$44SephoraSephora
$4 less (8%)

Your shade $48 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.