Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Warm rather than olive undertone· Light-medium rather than medium coverage· No long-wear claim
Score details
Shade match
93
Finish & visual result
100
Wear & performance
49
Skin suitability
84
Looks identical · Light-medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than olive undertone · Light-medium rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: Warm rather than olive undertone· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
93
Finish & visual result
79
Wear & performance
82
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Warm rather than olive undertone · No skin-like finish claimed · Does not claim colour stability · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol
Differences: Neutral rather than olive undertone · Natural matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: light shade with neutral-to-warm undertones
$18.99Ulta Beauty(product price)$29.01 less (60%)4.4 (40,035)
Matches: Very close colour· Same natural finish· Both claim transfer resistance
Differences: Warm rather than olive undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
79
Wear & performance
79
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Warm rather than olive undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
$34Ulta Beauty(product price)$14 less (29%)4.5 (9,894)
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: Warm rather than olive undertone· No skin-like finish claimed· No long-wear claim
Score details
Shade match
92
Finish & visual result
86
Wear & performance
61
Skin suitability
84
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Warm rather than olive undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: light golden medium with golden undertones
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Warm rather than olive undertone· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
92
Finish & visual result
79
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Warm rather than olive undertone · No skin-like finish claimed · Does not claim colour stability · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol
$18.99Ulta Beauty(product price)$29.01 less (60%)4.4 (40,035)
Matches: Near-identical swatch colour· Same natural finish· Both claim transfer resistance
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
90
Finish & visual result
79
Wear & performance
79
Skin suitability
84
Looks identical · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Warm rather than olive undertone· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
86
Wear & performance
70
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Warm rather than olive undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin
$18.49Ulta Beauty(product price)$29.51 less (61%)4.3 (1,381)
Matches: Near-identical swatch colour· Same natural finish· Both claim a skin-like finish
Differences: Warm rather than olive undertone· Buildable rather than medium coverage· No long-wear claim
Score details
Shade match
92
Finish & visual result
91
Wear & performance
49
Skin suitability
84
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Warm rather than olive undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: light medium with warm yellow undertone
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: Warm rather than olive undertone· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
86
Wear & performance
61
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Warm rather than olive undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light with warm yellow undertones
$29Ulta Beauty(product price)$19 less (40%)4.6 (558)
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Warm rather than olive undertone· Natural matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
91
Finish & visual result
70
Wear & performance
79
Skin suitability
90
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 30% ingredient overlap
Differences: Warm rather than olive undertone · Natural matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Matches: Same natural finish· Both claim a skin-like finish· Both claim long-wearing
Differences: Neutral rather than olive undertone· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
80
Finish & visual result
100
Wear & performance
67
Skin suitability
90
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than olive undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: Warm rather than olive undertone· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
86
Wear & performance
49
Skin suitability
84
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Warm rather than olive undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: light skin with golden undertones
Matches: Near-identical swatch colour· Same olive undertone· Both claim long-wearing
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
61
Wear & performance
70
Skin suitability
100
Looks identical · Matte · Full coverage
Ingredients (not scored): 30% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
$41Ulta Beauty(product price)$7 less (15%)4.5 (2,588)
Matches: Near-identical swatch colour· Same natural finish· Claims a blurring effect
Differences: Warm rather than olive undertone· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
93
Finish & visual result
73
Wear & performance
61
Skin suitability
84
Looks identical · Natural · Light coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Warm rather than olive undertone · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: light medium with warm yellow undertones
Matches: Near-identical swatch colour· Same natural finish· Both claim a lightweight feel
Differences: Warm rather than olive undertone· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
93
Finish & visual result
79
Wear & performance
49
Skin suitability
84
Looks identical · Natural · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Warm rather than olive undertone · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Near-identical swatch colour· Same medium coverage· Claims a blurring effect
Differences: Warm rather than olive undertone· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
64
Wear & performance
79
Skin suitability
84
Looks identical · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Warm rather than olive undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Contains listed fragrance
$12.59$17.99Ulta Beauty$35.41 less (74%)4.2 (5,328)
Matches: Near-identical swatch colour· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Warm rather than olive undertone· Radiant rather than natural finish· Full rather than medium coverage
Score details
Shade match
92
Finish & visual result
75
Wear & performance
58
Skin suitability
84
Looks identical · Radiant · Full coverage
Ingredients (not scored): 31% ingredient overlap
Differences: Warm rather than olive undertone · Radiant rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
$41Ulta Beauty(product price)$7 less (15%)4.5 (2,588)
Matches: Near-identical swatch colour· Same natural finish· Claims a blurring effect
Differences: Neutral rather than olive undertone· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
73
Wear & performance
61
Skin suitability
84
Looks identical · Natural · Light coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Neutral rather than olive undertone · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: light medium with warm neutral undertones
$25Ulta Beauty(product price)$23 less (48%)4.4 (33)
Matches: Near-identical swatch colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Neutral rather than olive undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
90
Finish & visual result
64
Wear & performance
79
Skin suitability
84
Looks identical · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Neutral rather than olive undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light medium with neutral undertone
$46Ulta Beauty(product price)$2 less (4%)4.3 (1,197)
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim transfer resistance
Differences: Warm rather than olive undertone· Radiant rather than natural finish· Full rather than medium coverage
Score details
Shade match
92
Finish & visual result
58
Wear & performance
82
Skin suitability
84
Looks identical · Radiant · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Warm rather than olive undertone · Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability
Retailer shade note: light to medium beige with peachy undertone for light to medium skin
Matches: Same natural finish· Both claim a skin-like finish· Both claim long-wearing
Differences: Slightly deeper· Warm rather than olive undertone· Buildable rather than medium coverage
Score details
Shade match
76
Finish & visual result
100
Wear & performance
67
Skin suitability
90
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Warm rather than olive undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Near-identical swatch colour· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Warm rather than olive undertone· Radiant rather than natural finish· Light rather than medium coverage
Score details
Shade match
92
Finish & visual result
75
Wear & performance
49
Skin suitability
84
Looks identical · Radiant · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Warm rather than olive undertone · Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Near-identical swatch colour· Same medium coverage· Both claim long-wearing
Differences: Warm rather than olive undertone· Radiant rather than natural finish· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
68
Wear & performance
58
Skin suitability
84
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Warm rather than olive undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Matches: Near-identical swatch colour· Same medium coverage· Both claim a skin-like finish
Differences: Neutral rather than olive undertone· Radiant rather than natural finish· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
76
Wear & performance
58
Skin suitability
84
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than olive undertone · Radiant rather than natural finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance
$20Ulta Beauty(product price)$28 less (58%)4.5 (18)
Matches: Near-identical swatch colour· Same natural finish· Claims a blurring effect
Differences: Neutral rather than olive undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
73
Wear & performance
67
Skin suitability
67
Looks identical · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than olive undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: golden neutral with warm depth
$16Ulta Beauty(product price)$32 less (67%)4.0 (94)
Matches: Near-identical swatch colour· Same medium coverage· Both claim a skin-like finish
Differences: Neutral rather than olive undertone· Matte rather than natural finish· No long-wear claim
Score details
Shade match
90
Finish & visual result
76
Wear & performance
49
Skin suitability
84
Looks identical · Matte · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than olive undertone · Matte rather than natural finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Near-identical swatch colour· Same medium coverage· Claims a blurring effect
Differences: Warm rather than olive undertone· Radiant rather than natural finish· No skin-like finish claimed
Score details
Shade match
94
Finish & visual result
64
Wear & performance
58
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than olive undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance
Retailer shade note: for medium to light tan skin with peach undertones
The closest shade to Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 226W (Medium light · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 265, against Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 226W. Every attribute compared, with its share of the score.
ComparedYour shade226WClosest shade match265How they compareScore
Shade match55% of overall97
Colour60%96#d7a87c#dba778Looks identicalColour difference 1.3 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared86
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/combination skin
Overall match 89/100Shade match 97/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Light 11 Warm, against Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 226W. Every attribute compared, with its share of the score.
ComparedYour shade226WClosest overall alternativeLight 11 WarmHow they compareScore
Shade match55% of overall94
Colour60%98#d7a87c#d7a87eLooks identicalColour difference 0.6 (0 is identical)
Overall match 89/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty$21.40 less (45%)
