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Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 296N dupes and alternatives Fenty Beauty

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free25No drying alcohol27Vegan6Cruelty-free13Oil-free0With SPF8Mineral4

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30 matches

Closest shade match: Unleashia Satin Wear Healthy-Green Cushion Foundation 25N Blush

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
296NChange shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Medium coverage
The match
Unleashia
25N Blush
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Full coverage
Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
$24 less (50%)

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 265 Medium Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
296NChange shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Medium coverage
The match
L'Oréal Paris
265 Medium Neutral
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
90out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
82
Wear (Wear & performance)
82
Skin (Skin suitability)
84
High confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
$29.01 less (60%)

Your shade $48 at Sephora · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    28 Light
    Shade match 97
    $56Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Radiant rather than natural finishBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    84

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    36 Light Medium
    Shade match 97
    $56Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Radiant rather than natural finishBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    84

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NN 6
    Shade match 96
    $51.50Ulta BeautyUlta Beauty(product price)Costs $3.50 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Light rather than medium coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    93
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: Neutral

    Medium confidence· Digital match

    View match
  4. #6 · Fenty Beauty

    Eaze Drop Blur + Smooth Foundation Stick

    6
    Shade match 91
    $40SephoraSephora$8 less (17%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Light rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    85
    Wear & performance
    91
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Light rather than medium coverage · Does not claim a lightweight feel

    Retailer shade note: light medium with cool neutral undertones

    High confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N5 Neutral Medium
    Shade match 95
    $13.99Ulta BeautyUlta Beauty(product price)$34.01 less (71%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  6. #8 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    C4.5
    Shade match 98
    $46Ulta BeautyUlta Beauty(product price)$2 less (4%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Radiant rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    98
    Finish & visual result
    58
    Wear & performance
    82
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability

    Retailer shade note: tanned neutral beige with peach undertone for medium skin

    High confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    270 Medium Warm
    Shade match 86
    $18.99Ulta BeautyUlta Beauty(product price)$29.01 less (60%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneMatte rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim colour stability · Contains drying alcohol

    High confidence· Digital match

    View match
  8. #10 · Hourglass

    Ambient Soft Glow Foundation

    5.5
    Shade match 87
    $60SephoraSephoraCosts $12 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    79
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  9. #11 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 80
    $30TargetTarget$18 less (38%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperSlightly warmer undertoneBuildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    67
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Low confidence· Digital match

    View match
  10. #12 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 80
    $30TargetTarget$18 less (38%)

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Slightly lighterBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    67
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Low confidence· Digital match

    View match
  11. #13 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW18
    Shade match 96
    $46Ulta BeautyUlta Beauty(product price)$2 less (4%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Radiant rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability

    Retailer shade note: beige with neutral undertone for light skin

    High confidence· Digital match

    View match
  12. #14 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    241 Sand Beige
    Shade match 93
    $14.78WalmartWalmart$33.22 less (69%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    90

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  13. #15 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    30 Light Medium
    Shade match 88
    $56Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneRadiant rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: light medium with warm peach undertones

    High confidence· Digital match

    View match
  14. #16 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC45.5
    Shade match 96
    $39SephoraSephora$9 less (19%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    52
    Wear & performance
    79
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance

    Retailer shade note: tanned bronze with neutral undertone for dark skin

    High confidence· Digital match

    View match
  15. #17 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW20
    Shade match 93
    $46Ulta BeautyUlta Beauty(product price)$2 less (4%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Radiant rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    58
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability

    Retailer shade note: warm neutral beige with rosy undertone for light to medium skin

    High confidence· Digital match

    View match
  16. #18 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    Classic Tan
    Shade match 90
    $18.99Ulta BeautyUlta Beauty(product price)$29.01 less (60%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    90

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  17. #19 · Clinique

    Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Light Medium Warm 2
    Shade match 88
    $49Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Near-identical swatch colourSame natural finishBoth claim not settling into lines

    Differences: Slightly warmer undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    72
    Wear & performance
    79
    Skin suitability
    60

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for normal skin

    High confidence· Digital match

    View match
  18. #20 · Clinique

    Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Medium Cool 2
    Shade match 88
    $49Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Near-identical swatch colourSame natural finishBoth claim not settling into lines

    Differences: Slightly cooler undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    72
    Wear & performance
    79
    Skin suitability
    60

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Light rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for normal skin

    High confidence· Digital match

    View match
  19. #21 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW25
    Shade match 90
    $46Ulta BeautyUlta Beauty(product price)$2 less (4%)

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim transfer resistance

    Differences: Slightly cooler undertoneRadiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    58
    Wear & performance
    82
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability

    Retailer shade note: rosy beige with rosy undertone for light to medium skin

    High confidence· Digital match

    View match
  20. #22 · L'Oréal Paris

    True Match Hyaluron Tinted Balm Foundation

    Light
    Shade match 94
    $17.99Ulta BeautyUlta Beauty$30.01 less (63%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim not settling into lines

    Differences: Radiant rather than natural finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    61
    Wear & performance
    61
    Skin suitability
    84

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: 3 light

    Medium confidence· Digital match

    View match
  21. #23 · CoverGirl

    Simply Ageless Skin Perfector Essence Foundation

    Medium-Olive
    Shade match 88
    $21.49Ulta BeautyUlta Beauty$26.51 less (55%)

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Olive rather than neutral undertoneLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Olive rather than neutral undertone · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  22. #24 · Ogee

    Complexion Perfecting Serum Foundation

    Willow 3.00C
    Shade match 86
    $49Ulta BeautyUlta BeautyCosts $1 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    49
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal/combination/oily skin

    Retailer shade note: medium light, peach-beige undertones

    Medium confidence· Digital match

    View match
  23. #25 · Hourglass

    Illusion Luminous Glow Foundation SPF 30

    8.5
    Shade match 89
    $60SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim transfer resistance

    Differences: Slightly cooler undertoneRadiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    68
    Wear & performance
    73
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: light medium, cool rosy

    High confidence· Digital match

    View match
  24. #26 · bareMinerals

    ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Golden Beige 13
    Shade match 87
    $39.50SephoraSephora$8.50 less (18%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: light warm skin with yellow undertones

    Medium confidence· Digital match

    View match
  25. #27 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium Warm
    Shade match 89
    $16Ulta BeautyUlta Beauty(product price)$32 less (67%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  26. #28 · Well People

    Supernatural Complexion Stick

    18 Light Warm
    Shade match 86
    $18.20$26Ulta BeautyUlta Beauty$29.80 less (62%)

    Matches: Very close colourSame natural finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  27. #29 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    14 True Beige
    Shade match 92
    $9.03WalmartWalmart$38.97 less (81%)

    Matches: Very close colourSame neutral undertone

    Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  28. #30 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    28H Light-Medium Honey
    Shade match 91
    $42Ulta BeautyUlta Beauty(product price)$6 less (13%)

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    52
    Wear & performance
    70
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: light to medium skin with warm, peach undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 296N (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    210

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 210

    • Nearest in this range
    • Fair · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Very close colour
    • Medium · Neutral undertone

    $30

    SephoraView at Sephora
  2. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Very close colour
    • Medium · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  3. Dior Forever Skin Correct Full-Coverage Concealer

    4N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4N Neutral

    • Very close colour
    • Medium light · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty
  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    2N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 2N1

    • Close colour
    • Medium light · Neutral undertone

    $34

    SephoraView at Sephora
  5. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    11 Light Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 11 Light Neutral

    • Close colour
    • Medium light · Neutral undertone

    $32

    SephoraView at Sephora
  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    10W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 10W

    • Looks identical
    • Medium light · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Unleashia Satin Wear Healthy-Green Cushion Foundation in 25N Blush, against Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 296N. Every attribute compared, with its share of the score.

ComparedYour shade296NClosest shade match25N BlushScore
Shade match55% of overall99
Colour99#d39c76#d39b75Looks identicalColour difference 0.3 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.4
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall49
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 86/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Unleashia Satin Wear Healthy-Green Cushion Foundation in 25N Blush.

Same or better

  • $24 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Full rather than medium coverage
  • Both claim a lightweight feel
  • Adds SPF 30

Different

  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 265 Medium Neutral, against Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 296N. Every attribute compared, with its share of the score.

ComparedYour shade296NClosest overall alternative265 Medium NeutralScore
Shade match55% of overall97
Colour95#d39c76#d89e74Looks identicalColour difference 1.3 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.4
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall82
Longevity70Long-wearing48-hour wearSome differenceThe match claims 48-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 90/100Shade match 97/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 265 Medium Neutral.

Same or better

  • $29.01 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Does not claim colour stability
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Unleashia Satin Wear Healthy-Green Cushion Foundation 25N Blush

Match price
$24Ulta BeautyUlta Beauty
$24 less (50%)

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 265 Medium Neutral

Match price
$18.99Ulta BeautyUlta Beauty
$29.01 less (60%)

Your shade $48 at Sephora · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.