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Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 456W dupes and alternatives Fenty Beauty

Deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: L'Oréal Paris True Match Super-Blendable Foundation W10 Warm Deep

The equivalent shade and the most similar foundation overall.

The match
L'Oréal Paris
W10 Warm Deep
Depth and undertone: Deep · Warm
Finish and coverage: Natural · Medium coverage
Overall match
88out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
84
Shade match
97out of 100
Colour
95
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$13.99Ulta BeautyUlta Beauty
$34.01 less (71%)

Your shade $48 at Sephora · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 92
    $34SephoraSephora$14 less (29%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Does not claim transfer resistanceDoes not claim colour stabilityNot marketed for normal/combination/oily skin

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/combination/oily skin

    Retailer shade note: peach undertone

    Medium confidence· Digital match

    View match
  2. #3 · KimChi Chic Beauty

    A Really Good Foundation

    133D
    Shade match 95
    $29Ulta BeautyUlta Beauty(product price)$19 less (40%)

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Natural matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    79
    Skin suitability
    90

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Natural matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: Tan/Deep with Warm Undertones

    Medium confidence· Digital match

    View match
  3. Shade match 90
    $45Ulta BeautyUlta Beauty(product price)$3 less (6%)

    Matches: Near-identical swatch colourSame natural finishBoth claim transfer resistance

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: level-two tan with a neutral undertone

    Medium confidence· Digital match

    View match
  4. #5 · Tarte

    Timeless Hydrating Foundation

    57G Rich Golden
    Shade match 96
    $42Ulta BeautyUlta Beauty(product price)$6 less (13%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  5. Shade match 96
    $49Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Light rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    72
    Wear & performance
    79
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  6. Shade match 96
    $49Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Light rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    72
    Wear & performance
    79
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  7. Shade match 92
    $44SephoraSephora$4 less (8%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No skin-like finish claimedDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    92
    Finish & visual result
    86
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  8. #9 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    535 Espresso
    Shade match 89
    $18.99Ulta BeautyUlta Beauty(product price)$29.01 less (60%)

    Matches: Near-identical swatch colourSame natural finishBoth claim transfer resistance

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    79
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  9. #10 · Clinique

    Daily Calm Makeup Balm Foundation

    Deep 2
    Shade match 94
    $49Ulta BeautyUlta BeautyCosts $1 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    84

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  10. #11 · Maybelline

    Fit Me Matte + Poreless Foundation

    Deep Golden 368
    Shade match 93
    $11.99Ulta BeautyUlta Beauty(product price)$36.01 less (75%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    68
    Wear & performance
    58
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  11. #12 · Revlon

    PhotoReady Lift & Fill Skin Tint

    170 Deep
    Shade match 92
    $12.59$17.99Ulta BeautyUlta Beauty$35.41 less (74%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Light rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  12. #13 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    480 Medium Deep
    Shade match 87
    $52SephoraSephoraCosts $4 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    67
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  13. Shade match 84
    $70Ulta BeautyUlta BeautyCosts $22 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    86
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  14. Shade match 84
    $72Ulta BeautyUlta BeautyCosts $24 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    86
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  15. #16 · Maybelline

    Fit Me Matte + Poreless Foundation

    Deep Bronze 370
    Shade match 89
    $11.99Ulta BeautyUlta Beauty(product price)$36.01 less (75%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    68
    Wear & performance
    58
    Skin suitability
    67

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  16. Shade match 85
    $32SephoraSephora$16 less (33%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    86
    Wear & performance
    67
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal/combination/oily skin · Contains listed fragrance

    Retailer shade note: neutral mahogany

    Medium confidence· Digital match

    View match
  17. #18 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Golden Toffee
    Shade match 96
    $12.99Ulta BeautyUlta Beauty(product price)$35.01 less (73%)

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    54
    Wear & performance
    58
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  18. Shade match 82
    $21.49Ulta BeautyUlta Beauty$26.51 less (55%)

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Slightly deeperNeutral rather than warm undertoneLight rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  19. #20 · Juvia's Place

    I am Magic Natural Radiance Foundation

    300 Gabon
    Shade match 85
    $24Ulta BeautyUlta Beauty(product price)$24 less (50%)

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    68
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  20. #21 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    113 Brown Suede
    Shade match 89
    $9.92WalmartWalmart$38.08 less (79%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    52
    Wear & performance
    70
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin

    Medium confidence· Digital match

    View match
  21. Shade match 77
    $49Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame natural finishBoth claim not settling into lines

    Differences: Slightly cooler undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    77
    Finish & visual result
    72
    Wear & performance
    79
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Light rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  22. #23 · Live Tinted

    HUESTICK Complexion Stick

    04 Medium/Dark
    Shade match 79
    $42Ulta BeautyUlta Beauty(product price)$6 less (13%)

    Matches: Near-identical swatch colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    79
    Finish & visual result
    70
    Wear & performance
    49
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: cool undertone

    Medium confidence· Digital match

    View match
  23. Shade match 83
    $14.50Ulta BeautyUlta Beauty(product price)$33.50 less (70%)

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Slightly lighterMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    52
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  24. #25 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    8-10 Deep
    Shade match 84
    $20.99Ulta BeautyUlta Beauty(product price)$27.01 less (56%)

    Matches: Very close colour

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    54
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match
  25. #26 · BLK/OPL

    TRUE COLOR Pore Perfecting Liquid Foundation

    Beautiful Bronze
    Shade match 75
    $14.95Ulta BeautyUlta Beauty$33.05 less (69%)

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly cooler undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    75
    Finish & visual result
    67
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: medium with cool undertones

    Medium confidence· Digital match

    View match
  26. #27 · Maybelline

    Fit Me Dewy + Smooth Foundation

    Java
    Shade match 85
    $11.99Ulta BeautyUlta Beauty$36.01 less (75%)

    Matches: Very close colourBoth claim a lightweight feelAdds SPF 18

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    54
    Wear & performance
    49
    Skin suitability
    30

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin

    Medium confidence· Digital match

    View match
  27. #28 · J.Cat Beauty

    Aquasurance Compact Foundation

    Espresso
    Shade match 71
    $15.99Ulta BeautyUlta Beauty(product price)$32.01 less (67%)

    Matches: Same natural finishClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly deeperFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    71
    Finish & visual result
    67
    Wear & performance
    52
    Skin suitability
    50

    Colour not compared · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  28. Shade match 40
    $49SephoraSephoraCosts $1 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Described as rich deep, yours as medium tanDoes not claim a lightweight feelNot marketed for combination/oily skin

    Score details
    Shade match
    40
    Finish & visual result
    100
    Wear & performance
    91
    Skin suitability
    30

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Described as rich deep, yours as medium tan · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Retailer shade note: rich with golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as rich deep, yours as medium tan

    View match
  29. #30 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    55 Deep Warm
    Shade match 40
    $8Ulta BeautyUlta Beauty(product price)$40 less (83%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Described as deep, yours as medium tanNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    40
    Finish & visual result
    86
    Wear & performance
    79
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Described as deep, yours as medium tan · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: deep with warm undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 456W (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    330

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 330

    • Nearest in this range
    • Light medium · Warm undertone

    $30

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Very close colour
    • Deep · Warm undertone

    $16.99

  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Mocha

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Mocha

    • Very close colour
    • Deep

    $12

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N71

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N71

    • Close colour
    • Very deep · Neutral · neutral golden undertone

    $35

  4. Revlon ColorStay Skin Awaken Concealer

    Truffle

    Revlon ColorStay Skin Awaken Concealer, shade Truffle

    • Close colour
    • Deep

    $14.99

  5. Tarte Shape Tape Full Coverage Matte Concealer

    59H rich honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 59H rich honey

    • Slight colour difference
    • Deep · Warm · peach undertone

    $32

  6. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    43 Medium Deep Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 43 Medium Deep Golden

    • Close colour
    • Deep · Warm · golden undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris True Match Super-Blendable Foundation in W10 Warm Deep, against Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 456W. Every attribute compared, with its share of the score.

ComparedYour shade456WClosest matchW10 Warm DeepScore
Shade match55% of overall97
Colour95#7d4d2e#7b492aLooks identicalColour difference 1.3 (0 is identical)
Depth97DeepDeepSameDepth difference: 1.9
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 88/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Super-Blendable Foundation in W10 Warm Deep.

Same or better

  • $34.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a skin-like finish

Different

  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 27%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy W10 Warm Deep

Match price
$13.99Ulta BeautyUlta Beauty
$34.01 less (71%)

Your shade $48 at Sephora · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.