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Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 286W dupes and alternatives Fenty Beauty

Medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tarte Amazonian Clay 16-Hour Full Coverage Foundation 28H Light-Medium Honey

The equivalent shade: scored on colour, depth and undertone only.

The match
Tarte
28H Light-Medium Honey
Depth and undertone: Medium light · Warm · peach
Finish and coverage: Matte · Full coverage
Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
$6 less (13%)

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 270 Medium Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
L'Oréal Paris
270 Medium Warm
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Medium coverage
Overall match
90out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
82
Wear (Wear & performance)
82
Skin (Skin suitability)
84
Match price
$18.99Ulta BeautyUlta Beauty
$29.01 less (60%)

Your shade $48 at Sephora · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Hourglass

    Ambient Soft Glow Foundation

    5.5
    Shade match 96
    $60SephoraSephoraCosts $12 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No skin-like finish claimedDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    79
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    30 Light Medium
    Shade match 97
    $56Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a skin-like finish

    Differences: Radiant rather than natural finishBuildable rather than medium coverageDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    84

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: light medium with warm peach undertones

    Medium confidence· Digital match

    View match
  3. Shade match 87
    $38SephoraSephora$10 less (21%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    86
    Wear & performance
    79
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: light (neutral)

    Medium confidence· Digital match

    View match
  4. Shade match 96
    $49Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Light rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    72
    Wear & performance
    79
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    265 Medium Neutral
    Shade match 87
    $18.99Ulta BeautyUlta Beauty(product price)$29.01 less (60%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneMatte rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  6. #8 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium Warm
    Shade match 99
    $16Ulta BeautyUlta Beauty(product price)$32 less (67%)

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    99
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  7. Shade match 87
    $45Ulta BeautyUlta Beauty(product price)$3 less (6%)

    Matches: Very close colourSame natural finishBoth claim transfer resistance

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: level-three light with a neutral undertone

    Medium confidence· Digital match

    View match
  8. Shade match 95
    $39.50SephoraSephora$8.50 less (18%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: light warm skin with yellow undertones

    Medium confidence· Digital match

    View match
  9. #11 · Well People

    Supernatural Complexion Stick

    18 Light Warm
    Shade match 95
    $18.20$26Ulta BeautyUlta Beauty$29.80 less (62%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Light rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  10. #12 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    36 Light Medium
    Shade match 89
    $56Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Near-identical swatch colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    84

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 80
    $30TargetTarget$18 less (38%)

    Matches: Same warm undertoneSame natural finishBoth claim a skin-like finish

    Differences: Buildable rather than medium coverageDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    67
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Low confidence· Digital match

    View match
  12. #14 · Clinique

    Daily Calm Makeup Balm Foundation

    Light Medium 3
    Shade match 92
    $49Ulta BeautyUlta BeautyCosts $1 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  13. #15 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N5 Neutral Medium
    Shade match 87
    $13.99Ulta BeautyUlta Beauty(product price)$34.01 less (71%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  14. #16 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    241 Sand Beige
    Shade match 93
    $14.78WalmartWalmart$33.22 less (69%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  15. Shade match 88
    $56Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Near-identical swatch colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    84

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NN 6
    Shade match 87
    $51.50Ulta BeautyUlta Beauty(product price)Costs $3.50 more

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: Neutral

    Medium confidence· Digital match

    View match
  17. #19 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW20
    Shade match 94
    $46Ulta BeautyUlta Beauty(product price)$2 less (4%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Radiant rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    58
    Wear & performance
    82
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability

    Retailer shade note: warm neutral beige with rosy undertone for light to medium skin

    Medium confidence· Digital match

    View match
  18. #20 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    245 Radiant Honey
    Shade match 96
    $18.99Ulta BeautyUlta Beauty$29.01 less (60%)

    Matches: Very close colourSame warm undertoneBoth claim transfer resistance

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    54
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Contains listed fragrance

    Medium confidence· Digital match

    View match
  19. #21 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Light To Medium Warm
    Shade match 95
    $16Ulta BeautyUlta Beauty$32 less (67%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  20. #22 · Live Tinted

    HUESTICK Complexion Stick

    11 Medium
    Shade match 96
    $42Ulta BeautyUlta Beauty(product price)$6 less (13%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: warm undertone

    Medium confidence· Digital match

    View match
  21. #23 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    Classic Tan
    Shade match 90
    $18.99Ulta BeautyUlta Beauty(product price)$29.01 less (60%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    90
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    90

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  22. Shade match 90
    $24Ulta BeautyUlta Beauty(product price)$24 less (50%)

    Matches: Near-identical swatch colourSame natural finishBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: neutral light medium with peach undertones

    Medium confidence· Digital match

    View match
  23. Shade match 98
    $49SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim long-wearing

    Differences: Radiant rather than natural finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    98
    Finish & visual result
    54
    Wear & performance
    67
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: Light medium with warm undertones

    Medium confidence· Digital match

    View match
  24. #26 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    C4.5
    Shade match 90
    $46Ulta BeautyUlta Beauty(product price)$2 less (4%)

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim transfer resistance

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    58
    Wear & performance
    82
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability

    Retailer shade note: tanned neutral beige with peach undertone for medium skin

    Medium confidence· Digital match

    View match
  25. #27 · L'Oréal Paris

    True Match Hyaluron Tinted Balm Foundation

    Light
    Shade match 93
    $17.99Ulta BeautyUlta Beauty$30.01 less (63%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim not settling into lines

    Differences: Radiant rather than natural finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    61
    Wear & performance
    61
    Skin suitability
    84

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: 3 light

    Medium confidence· Digital match

    View match
  26. Shade match 97
    $52SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Radiant rather than natural finishNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    64
    Wear & performance
    61
    Skin suitability
    28

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: light medium yellow

    Medium confidence· Digital match

    View match
  27. #29 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW18
    Shade match 86
    $46Ulta BeautyUlta Beauty(product price)$2 less (4%)

    Matches: Very close colourClaims a blurring effectBoth claim transfer resistance

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    58
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability

    Retailer shade note: beige with neutral undertone for light skin

    Medium confidence· Digital match

    View match
  28. #30 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 70
    $30TargetTarget$18 less (38%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly lighterNeutral rather than warm undertoneBuildable rather than medium coverage

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    67
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Low confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 286W (Medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    220

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 220

    • Nearest in this range
    • Fair · Warm undertone

    $30

Closest concealers

  1. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.75

    • Looks identical
    • Medium light · Warm · golden undertone

    $42

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    10W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 10W

    • Looks identical
    • Medium light · Warm undertone

    $30

  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.0 Medium Tan

    • Very close colour
    • Medium light · Warm undertone

    $30

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    3W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 3W1

    • Very close colour
    • Medium light · Warm undertone

    $34

  5. Dior Forever Skin Correct Full-Coverage Concealer

    3WP Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3WP Warm Peach

    • Very close colour
    • Medium light · Warm · peach undertone

    $42

  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $12

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 28H Light-Medium Honey, against Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 286W. Every attribute compared, with its share of the score.

ComparedYour shade286WClosest shade match28H Light-Medium HoneyScore
Shade match55% of overall99
Colour99#d19b75#d29c76Looks identicalColour difference 0.3 (0 is identical)
Depth99MediumMedium lightCloseDepth difference: 0.5
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall52
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall70
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 83/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Amazonian Clay 16-Hour Full Coverage Foundation in 28H Light-Medium Honey.

Same or better

  • $6 less
  • Near-identical swatch colour
  • Same warm undertone
  • Claims a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Full rather than medium coverage
  • No skin-like finish claimed
  • Does not claim transfer resistance
  • Does not claim colour stability
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 270 Medium Warm, against Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 286W. Every attribute compared, with its share of the score.

ComparedYour shade286WClosest overall alternative270 Medium WarmScore
Shade match55% of overall96
Colour94#d19b75#cf976dVery close colourColour difference 1.6 (0 is identical)
Depth97MediumMediumSameDepth difference: 1.9
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall82
Longevity70Long-wearing48-hour wearSome differenceThe match claims 48-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 90/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 270 Medium Warm.

Same or better

  • $29.01 less
  • Very close colour
  • Same warm undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Does not claim colour stability
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Tarte Amazonian Clay 16-Hour Full Coverage Foundation 28H Light-Medium Honey

Match price
$42Ulta BeautyUlta Beauty
$6 less (13%)

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 270 Medium Warm

Match price
$18.99Ulta BeautyUlta Beauty
$29.01 less (60%)

Your shade $48 at Sephora · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.