Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 266C dupes and alternatives Fenty Beauty
4.6 (4,140)·Medium light · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same cool undertone· Same natural finish
Differences: No skin-like finish claimed· Does not claim colour stability· Not marketed for combination skin
Score details
Shade match
94
Finish & visual result
79
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No skin-like finish claimed · Does not claim colour stability · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: Neutral rather than cool undertone· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
90
Finish & visual result
79
Wear & performance
79
Skin suitability
84
Looks identical · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: light medium with neutral undertones
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: Neutral rather than cool undertone· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
100
Wear & performance
49
Skin suitability
84
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than cool undertone· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
79
Wear & performance
79
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: light medium with neutral undertones
$16Ulta Beauty(product price)$32 less (67%)4.3 (699)
Matches: Very close colour· Same cool undertone· Same natural finish
Differences: No skin-like finish claimed· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
96
Finish & visual result
79
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: Neutral rather than cool undertone· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
79
Wear & performance
58
Skin suitability
100
Looks identical · Natural · Medium coverage
Ingredients (not scored): 37% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
87
Finish & visual result
76
Wear & performance
76
Skin suitability
84
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: light medium with neutral undertones
$18.99Ulta Beauty(product price)$29.01 less (60%)4.2 (18,317)
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: No skin-like finish claimed· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
86
Wear & performance
40
Skin suitability
90
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
$18.49Ulta Beauty(product price)$29.51 less (61%)4.3 (1,381)
Matches: Very close colour· Same natural finish· Both claim a skin-like finish
Differences: Neutral rather than cool undertone· Buildable rather than medium coverage· No long-wear claim
Score details
Shade match
85
Finish & visual result
91
Wear & performance
49
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: light medium with neutral undertone
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: Neutral rather than cool undertone· No skin-like finish claimed· No long-wear claim
Score details
Shade match
89
Finish & visual result
79
Wear & performance
61
Skin suitability
56
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: light neutral skin with peach undertones
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Slightly warmer undertone· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
82
Finish & visual result
86
Wear & performance
70
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin
Matches: Near-identical swatch colour· Same natural finish· Adds SPF 15
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
72
Wear & performance
49
Skin suitability
84
Looks identical · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
$24Ulta Beauty(product price)$24 less (50%)4.3 (49)
Matches: Very close colour· Same natural finish· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
79
Wear & performance
49
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: neutral light medium with peach undertones
Matches: Same natural finish· Both claim a skin-like finish· Both claim long-wearing
Differences: Slightly lighter· Neutral rather than cool undertone· Buildable rather than medium coverage
Score details
Shade match
71
Finish & visual result
100
Wear & performance
67
Skin suitability
90
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same cool undertone· Both claim long-wearing
Differences: Radiant rather than natural finish· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
54
Wear & performance
67
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: Light medium with cool undertones
$46Ulta Beauty(product price)$2 less (4%)4.3 (1,197)
Matches: Very close colour· Claims a blurring effect· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Full rather than medium coverage
Score details
Shade match
86
Finish & visual result
58
Wear & performance
82
Skin suitability
84
Very close colour · Radiant · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability
Retailer shade note: tanned neutral beige with peach undertone for medium skin
$46Ulta Beauty(product price)$2 less (4%)4.3 (1,197)
Matches: Very close colour· Claims a blurring effect· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Full rather than medium coverage
Score details
Shade match
85
Finish & visual result
58
Wear & performance
82
Skin suitability
84
Very close colour · Radiant · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability
Retailer shade note: beige with neutral undertone for light skin
Matches: Near-identical swatch colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Slightly warmer undertone· Radiant rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
78
Finish & visual result
76
Wear & performance
76
Skin suitability
84
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: light medium with warm peach undertones
Matches: Same natural finish· Both claim a skin-like finish· Both claim long-wearing
Differences: Slightly warmer undertone· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
69
Finish & visual result
100
Wear & performance
67
Skin suitability
90
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Both claim long-wearing· Both claim transfer resistance
Differences: Luminous rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
52
Wear & performance
79
Skin suitability
84
Very close colour · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
Matches: Same natural finish· Same medium coverage
Differences: No skin-like finish claimed· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
80
Finish & visual result
86
Wear & performance
40
Skin suitability
90
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
$8.74$12.49Ulta Beauty$39.26 less (82%)4.1 (11,038)
Matches: Near-identical swatch colour· Both claim not settling into lines· Both claim a lightweight feel
Differences: Radiant rather than natural finish· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
54
Wear & performance
61
Skin suitability
90
Looks identical · Radiant · Light coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: Olive rather than cool undertone· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
81
Finish & visual result
79
Wear & performance
67
Skin suitability
28
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Olive rather than cool undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
89
Finish & visual result
52
Wear & performance
70
Skin suitability
67
Looks identical · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin
$46Ulta Beauty(product price)$2 less (4%)4.3 (1,197)
Matches: Very close colour· Claims a blurring effect· Both claim transfer resistance
Differences: Slightly warmer undertone· Radiant rather than natural finish· Full rather than medium coverage
Score details
Shade match
81
Finish & visual result
58
Wear & performance
82
Skin suitability
84
Very close colour · Radiant · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability
Retailer shade note: warm neutral beige with rosy undertone for light to medium skin
$20Ulta Beauty(product price)$28 less (58%)3.7 (146)
Matches: Very close colour· Both claim long-wearing· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
86
Finish & visual result
54
Wear & performance
67
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
The closest shade to Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 266C (Medium light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Light Medium Cool 5, against Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 266C. Every attribute compared, with its share of the score.
ComparedYour shade266CClosest shade matchLight Medium Cool 5How they compareScore
Shade match55% of overall98
Colour60%97#ce9d7c#cb9a7aLooks identicalColour difference 0.9 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared72
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%60MediumLightSome differenceLight coverage rather than medium
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall79
Longevity30%70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyCombination, dry, oilyBoth marketed for combination/oily skin
Overall match 87/100Shade match 98/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 34 Light Medium, against Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 266C. Every attribute compared, with its share of the score.
ComparedYour shade266CClosest overall alternative34 Light MediumHow they compareScore
Shade match55% of overall98
Colour60%97#ce9d7c#d09d7eLooks identicalColour difference 1.1 (0 is identical)
Overall match 88/100Shade match 98/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $21 more
Target
