Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 396N dupes and alternatives Fenty Beauty
4.6 (4,140)·Medium tan · Olive · neutral olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same natural finish· Both claim a skin-like finish
Differences: Neutral rather than olive undertone· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
100
Wear & performance
67
Skin suitability
90
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than olive undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Slightly warmer undertone· Does not claim transfer resistance· Does not claim colour stability
Score details
Shade match
84
Finish & visual result
100
Wear & performance
79
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin · Contains drying alcohol
Matches: Very close colour· Same natural finish· Both claim a skin-like finish
Differences: Slightly warmer undertone· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
83
Finish & visual result
100
Wear & performance
67
Skin suitability
90
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same olive undertone· Same natural finish
Differences: No skin-like finish claimed· Does not claim colour stability· Not marketed for combination skin
Score details
Shade match
91
Finish & visual result
79
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No skin-like finish claimed · Does not claim colour stability · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: Neutral rather than olive undertone· Does not claim transfer resistance· Does not claim colour stability
Score details
Shade match
89
Finish & visual result
100
Wear & performance
70
Skin suitability
0
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than olive undertone · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/combination/oily skin
Matches: Very close colour· Same natural finish· Both claim a skin-like finish
Differences: Neutral rather than olive undertone· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
100
Wear & performance
58
Skin suitability
28
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than olive undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin
Retailer shade note: Medium deep shade with neutral undertones
Matches: Same natural finish· Both claim a skin-like finish· Both claim long-wearing
Differences: Slightly lighter· Slightly warmer undertone· Buildable rather than medium coverage
Score details
Shade match
80
Finish & visual result
100
Wear & performance
67
Skin suitability
90
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
$41Ulta Beauty(product price)$7 less (15%)4.5 (2,588)
Matches: Very close colour· Same olive undertone· Same natural finish
Differences: Light rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
93
Finish & visual result
73
Wear & performance
61
Skin suitability
84
Very close colour · Natural · Light coverage
Ingredients (not scored): 28% ingredient overlap
Differences: Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: medium with warm olive undertones
Matches: Very close colour· Same olive undertone· Same natural finish
Differences: No skin-like finish claimed· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
79
Wear & performance
58
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: Medium-deep with olive undertones
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Slightly warmer undertone· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
86
Wear & performance
70
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin
$13.99Ulta Beauty(product price)$34.01 less (71%)4.3 (33,167)
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than olive undertone· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
100
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Neutral rather than olive undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Same natural finish· Both claim a skin-like finish
Differences: Slightly warmer undertone· Light rather than medium coverage· No long-wear claim
Score details
Shade match
88
Finish & visual result
93
Wear & performance
58
Skin suitability
28
Looks identical · Natural · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: medium with yellow undertones
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Slightly warmer undertone· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
100
Wear & performance
67
Skin suitability
28
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin
Retailer shade note: medium-deep with golden undertones
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Slightly warmer undertone· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
84
Finish & visual result
91
Wear & performance
67
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: Medium Deep with warm golden undertones
Matches: Very close colour· Same natural finish· Both claim transfer resistance
Differences: Neutral rather than olive undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
79
Wear & performance
70
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than olive undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: medium to tan skin with neutral undertones
$25Ulta Beauty(product price)$23 less (48%)4.4 (33)
Matches: Near-identical swatch colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Slightly warmer undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
89
Finish & visual result
64
Wear & performance
79
Skin suitability
84
Looks identical · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium deep with warm undertone
$41Ulta Beauty(product price)$7 less (15%)4.3 (1,733)
Matches: Very close colour· Same natural finish· Both claim long-wearing
Differences: Neutral rather than olive undertone· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
72
Wear & performance
67
Skin suitability
84
Very close colour · Natural · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than olive undertone · Light rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: medium-tan with a neutral undertone
$12.59$17.99Ulta Beauty$35.41 less (74%)4.2 (8,852)
Matches: Near-identical swatch colour· Same natural finish· Claims a blurring effect
Differences: Slightly warmer undertone· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
67
Wear & performance
70
Skin suitability
50
Looks identical · Natural · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Light rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel
$29Ulta Beauty(product price)$19 less (40%)4.6 (558)
Matches: Very close colour· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly warmer undertone· Natural matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
83
Finish & visual result
70
Wear & performance
79
Skin suitability
90
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 30% ingredient overlap
Differences: Slightly warmer undertone · Natural matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: Medium with Warm Yellow Undertones
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Slightly warmer undertone· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
79
Wear & performance
67
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Slightly lighter· Neutral rather than olive undertone· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
86
Wear & performance
49
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Neutral rather than olive undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: medium skin with neutral beige undertones
$9Ulta Beauty(product price)$39 less (81%)4.3 (644)
Matches: Near-identical swatch colour· Both claim long-wearing
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
61
Wear & performance
58
Skin suitability
100
Looks identical · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
$38Ulta Beauty(product price)$10 less (21%)4.0 (122)
Matches: Very close colour· Same olive undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
58
Wear & performance
67
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: medium dark with olive undertones
$20Ulta Beauty(product price)$28 less (58%)4.5 (18)
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
73
Wear & performance
67
Skin suitability
67
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: warm mid-brown with soft depth
Matches: Near-identical swatch colour· Both claim long-wearing
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
61
Wear & performance
58
Skin suitability
100
Looks identical · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than olive undertone· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
86
Wear & performance
67
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than olive undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal/combination/oily skin · Contains listed fragrance
The closest shade to Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 396N (Medium tan · Olive · neutral olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
ILIA True Skin Serum Foundation in Cres SF8.75, against Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 396N. Every attribute compared, with its share of the score.
ComparedYour shade396NClosest matchCres SF8.75How they compareScore
Shade match55% of overall99
Colour60%98#bc8d61#be8f62Looks identicalColour difference 0.7 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall67
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type100%28Normal, combination, oilyNormal, dry, sensitiveBoth marketed for normal skin
Overall match 91/100Shade match 99/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraSame price
