Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 196N dupes and alternatives Fenty Beauty
4.6 (4,140)·Medium light · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Same natural finish
Differences: No long-wear claim· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
100
Wear & performance
49
Skin suitability
0
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal/combination/oily skin
Matches: Similar undertone (warm vs neutral)· Same natural finish· Both claim a skin-like finish
Differences: Slightly deeper· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
80
Finish & visual result
100
Wear & performance
67
Skin suitability
90
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Same neutral undertone· Same natural finish· Both claim a skin-like finish
Differences: Slightly lighter· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
80
Finish & visual result
100
Wear & performance
67
Skin suitability
90
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: No skin-like finish claimed· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
86
Wear & performance
49
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
$41Ulta Beauty(product price)$7 less (15%)3.9 (7,312)
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
94
Finish & visual result
72
Wear & performance
67
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination skin
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: No skin-like finish claimed· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
79
Wear & performance
61
Skin suitability
56
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: light neutral skin with peach undertones
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: Olive rather than neutral undertone· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
79
Wear & performance
67
Skin suitability
28
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Olive rather than neutral undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Very close colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Slightly cooler undertone· Radiant rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
82
Finish & visual result
76
Wear & performance
76
Skin suitability
84
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: light medium with cool pink undertones
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Light rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
96
Finish & visual result
73
Wear & performance
40
Skin suitability
50
Very close colour · Natural · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
$20Ulta Beauty(product price)$28 less (58%)3.7 (146)
Matches: Near-identical swatch colour· Same neutral undertone· Both claim long-wearing
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
94
Finish & visual result
54
Wear & performance
67
Skin suitability
84
Looks identical · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
$42Ulta Beauty(product price)$6 less (13%)4.3 (212)
Matches: Very close colour· Same neutral undertone· Both claim a skin-like finish
Differences: Matte rather than natural finish· Full rather than medium coverage· No long-wear claim
Score details
Shade match
92
Finish & visual result
70
Wear & performance
49
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
72
Wear & performance
58
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Matches: Very close colour· Same neutral undertone
Differences: Matte rather than natural finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
68
Wear & performance
40
Skin suitability
100
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Matches: Very close colour· Similar undertone (warm vs neutral)· Claims a blurring effect
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
52
Wear & performance
70
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: light to medium skin tones with yellow undertones
Matches: Very close colour· Similar undertone (warm vs neutral)· Both claim a skin-like finish
Differences: Matte rather than natural finish· Full rather than medium coverage· No long-wear claim
Score details
Shade match
92
Finish & visual result
68
Wear & performance
61
Skin suitability
33
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/oily skin · Contains listed fragrance
Retailer shade note: Light with warm yellow undertones
Matches: Very close colour· Same neutral undertone
Differences: Radiant rather than natural finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
68
Wear & performance
49
Skin suitability
84
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light to medium skin with neutral undertones
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: Slightly cooler undertone· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
79
Wear & performance
58
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: Light-medium with cool undertones
Matches: Same neutral undertone· Same natural finish· Both claim a skin-like finish
Differences: Slightly lighter· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
70
Finish & visual result
100
Wear & performance
67
Skin suitability
90
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Matte rather than natural finish· No skin-like finish claimed· No long-wear claim
Score details
Shade match
94
Finish & visual result
64
Wear & performance
49
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol
Matches: Very close colour· Same natural finish· Both claim not settling into lines
Differences: Slightly cooler undertone· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
82
Finish & visual result
72
Wear & performance
79
Skin suitability
60
Very close colour · Natural · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Light rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for normal skin
$25Ulta Beauty(product price)$23 less (48%)4.4 (33)
Matches: Near-identical swatch colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Slightly cooler undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
83
Finish & visual result
64
Wear & performance
79
Skin suitability
84
Looks identical · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light medium with cool undertone
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
58
Wear & performance
40
Skin suitability
90
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
The closest shade to Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 196N (Medium light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Clinique Beyond Perfecting Foundation + Concealer in WN 54 Honey Wheat, against Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 196N. Every attribute compared, with its share of the score.
ComparedYour shade196NClosest shade matchWN 54 Honey WheatHow they compareScore
Shade match55% of overall98
Colour60%96#d6a283#d3a387Looks identicalColour difference 1.2 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared72
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%60MediumFullSome differenceFull coverage rather than medium
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall67
Longevity30%70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/oily skin
Overall match 85/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Ogee Multi-Use Sculpted Foundation and Concealer Stick in Hazel 2.00N, against Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 196N. Every attribute compared, with its share of the score.
ComparedYour shade196NClosest overall alternativeHazel 2.00NHow they compareScore
Shade match55% of overall95
Colour60%98#d6a283#d6a386Looks identicalColour difference 0.7 (0 is identical)
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall67
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/combination skin
Overall match 88/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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