Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 466W dupes and alternatives Fenty Beauty
4.6 (4,140)·Deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$13.99Ulta Beauty(product price)$34.01 less (71%)4.3 (33,167)
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: No long-wear claim· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
100
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 27% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
$42Ulta Beauty(product price)$6 less (13%)4.4 (38)
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: Buildable rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
94
Finish & visual result
79
Wear & performance
58
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Similar undertone (neutral vs warm)· Same natural finish
Differences: Buildable rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
90
Finish & visual result
79
Wear & performance
58
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
$18.99Ulta Beauty(product price)$29.01 less (60%)4.4 (40,035)
Matches: Very close colour· Same natural finish· Both claim transfer resistance
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
84
Finish & visual result
79
Wear & performance
79
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Matches: Near-identical swatch colour· Same natural finish· Same medium coverage
Differences: Neutral rather than warm undertone· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
79
Wear & performance
67
Skin suitability
28
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Very close colour· Similar undertone (neutral vs warm)· Same natural finish
Differences: Buildable rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
87
Finish & visual result
79
Wear & performance
58
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
$12.59$17.99Ulta Beauty$35.41 less (74%)4.2 (8,852)
Matches: Very close colour· Similar undertone (neutral vs warm)· Same natural finish
Differences: Light rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
67
Wear & performance
70
Skin suitability
50
Very close colour · Natural · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Light rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel
$11.99Ulta Beauty(product price)$36.01 less (75%)4.4 (182,841)
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Matte rather than natural finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
68
Wear & performance
58
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than warm undertone· No skin-like finish claimed· No long-wear claim
Score details
Shade match
85
Finish & visual result
86
Wear & performance
49
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than warm undertone· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
86
Wear & performance
67
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal/combination/oily skin · Contains listed fragrance
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than warm undertone· No skin-like finish claimed· No long-wear claim
Score details
Shade match
83
Finish & visual result
86
Wear & performance
49
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: Light rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
91
Finish & visual result
67
Wear & performance
49
Skin suitability
84
Very close colour · Natural · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: medium dark with warm undertones
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Neutral rather than warm undertone· No skin-like finish claimed· No long-wear claim
Score details
Shade match
82
Finish & visual result
86
Wear & performance
49
Skin suitability
84
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
$11.99Ulta Beauty(product price)$36.01 less (75%)4.4 (182,841)
Matches: Near-identical swatch colour· Same medium coverage· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
68
Wear & performance
58
Skin suitability
67
Looks identical · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol
Matches: Very close colour· Same medium coverage· Both claim long-wearing
Differences: Matte rather than natural finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
68
Wear & performance
58
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination skin
$12.99Ulta Beauty(product price)$35.01 less (73%)4.4 (41,209)
Matches: Very close colour· Same warm undertone· Both claim long-wearing
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
94
Finish & visual result
54
Wear & performance
58
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
$25Ulta Beauty(product price)$23 less (48%)4.3 (340)
Matches: Very close colour· Both claim transfer resistance· Both claim not settling into lines
Differences: Neutral rather than warm undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
83
Finish & visual result
54
Wear & performance
82
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Contains listed fragrance
Retailer shade note: medium deep with neutral undertone
Matches: Very close colour· Same natural finish· Both claim not settling into lines
Differences: Slightly cooler undertone· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
77
Finish & visual result
72
Wear & performance
79
Skin suitability
60
Very close colour · Natural · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Light rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for normal skin
Matches: Very close colour· Same medium coverage· Both claim long-wearing
Differences: Matte rather than natural finish· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
83
Finish & visual result
68
Wear & performance
58
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination skin
$14.50Ulta Beauty(product price)$33.50 less (70%)4.5 (995)
Matches: Very close colour· Claims a blurring effect· Both claim long-wearing
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
52
Wear & performance
58
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Matches: Very close colour· Similar undertone (neutral vs warm)
Differences: Radiant rather than natural finish· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
61
Wear & performance
40
Skin suitability
84
Very close colour · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
$14.50Ulta Beauty(product price)$33.50 less (70%)4.5 (995)
Matches: Very close colour· Claims a blurring effect· Both claim long-wearing
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
83
Finish & visual result
52
Wear & performance
58
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Differences: Matte rather than natural finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
61
Wear & performance
40
Skin suitability
30
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/oily skin
$42Ulta Beauty(product price)$6 less (13%)4.3 (212)
Matches: Very close colour· Both claim a skin-like finish· Claims a blurring effect
Differences: Slightly cooler undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
76
Finish & visual result
70
Wear & performance
49
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability
$20.99Ulta Beauty(product price)$27.01 less (56%)4.3 (8,122)
Matches: Very close colour
Differences: Neutral rather than warm undertone· Radiant rather than natural finish· Light rather than medium coverage
Score details
Shade match
82
Finish & visual result
54
Wear & performance
40
Skin suitability
84
Very close colour · Radiant · Light coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains drying alcohol
The closest shade to Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 466W (Deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Glossier Stretch Fluid Foundation for Buildable Coverage in Medium Deep 1, against Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 466W. Every attribute compared, with its share of the score.
ComparedYour shade466WClosest matchMedium Deep 1How they compareScore
Shade match55% of overall95
Colour60%93#7d5031#7a5335Very close colourColour difference 1.9 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.7
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity30%70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0Normal, combination, oilySensitiveMarketed for different skin types
Overall match 88/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.