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Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 426W dupes and alternatives Fenty Beauty

Deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Maybelline Fit Me Matte + Poreless Foundation Deep Golden 368

The equivalent shade: scored on colour, depth and undertone only.

The match
Maybelline
Deep Golden 368
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Medium coverage
Shade match
97out of 100
Colour
96
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
$36.01 less (75%)

Your shade $48 at Sephora · product price; shade not separately priced · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Tarte Timeless Hydrating Foundation 57G Rich Golden

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Tarte
57G Rich Golden
Depth and undertone: Deep · Warm · golden
Finish and coverage: Natural · Buildable coverage
Overall match
86out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
79
Wear (Wear & performance)
58
Skin (Skin suitability)
84
Match price
$42Ulta BeautyUlta Beauty
$6 less (13%)

Your shade $48 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · KimChi Chic Beauty

    A Really Good Foundation

    132D
    Shade match 95
    $29Ulta BeautyUlta Beauty(product price)$19 less (40%)

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Natural matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    79
    Skin suitability
    90

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 30% ingredient overlap

    Differences: Natural matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: Tan/Deep with Warm Golden Undertones

    Medium confidence· Digital match

    View match
  2. #4 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Deep 17W
    Shade match 94
    $42SephoraSephora$6 less (13%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Full rather than medium coverageDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Medium Deep with Warm Undertones

    Medium confidence· Digital match

    View match
  3. #5 · Iconic London

    Super Smoother Blurring Skin Tint

    Neutral Deep
    Shade match 88
    $35Ulta BeautyUlta Beauty$13 less (27%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  4. #6 · Clinique

    Daily Calm Makeup Balm Foundation

    Deep 1
    Shade match 93
    $49Ulta BeautyUlta BeautyCosts $1 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    84

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  5. Shade match 91
    $70Ulta BeautyUlta BeautyCosts $22 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    86
    Wear & performance
    49
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  6. #8 · Tarte

    Timeless Hydrating Foundation

    57S Rich Sand
    Shade match 90
    $42Ulta BeautyUlta Beauty(product price)$6 less (13%)

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    84

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  7. Shade match 89
    $70Ulta BeautyUlta BeautyCosts $22 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    86
    Wear & performance
    49
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  8. Shade match 89
    $72Ulta BeautyUlta BeautyCosts $24 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    86
    Wear & performance
    49
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  9. Shade match 88
    $70Ulta BeautyUlta BeautyCosts $22 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    86
    Wear & performance
    49
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  10. Shade match 96
    $14.95Ulta BeautyUlta Beauty$33.05 less (69%)

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Light rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    49
    Skin suitability
    84

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: medium dark with warm undertones

    Medium confidence· Digital match

    View match
  11. #13 · Revlon

    PhotoReady Lift & Fill Skin Tint

    170 Deep
    Shade match 93
    $12.59$17.99Ulta BeautyUlta Beauty$35.41 less (74%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Light rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    50

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Light rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  12. #14 · Revolution Beauty

    Superdewy Cushion Foundation

    Dark Neutral Warm
    Shade match 92
    $14Ulta BeautyUlta Beauty(product price)$34 less (71%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a skin-like finish

    Differences: Radiant rather than natural finishLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    75
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  13. #15 · Well People

    Supernatural Complexion Stick

    40 Deep Neutral
    Shade match 87
    $18.20$26Ulta BeautyUlta Beauty$29.80 less (62%)

    Matches: Very close colourSame natural finishBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  14. #16 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C9 Cool Deep
    Shade match 78
    $13.99Ulta BeautyUlta Beauty(product price)$34.01 less (71%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 27% ingredient overlap

    Differences: Slightly cooler undertone · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  15. #17 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Golden Toffee
    Shade match 97
    $12.99Ulta BeautyUlta Beauty(product price)$35.01 less (73%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim long-wearing

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    54
    Wear & performance
    58
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  16. #18 · Juvia's Place

    I am Magic Natural Radiance Foundation

    300 Gabon
    Shade match 87
    $24Ulta BeautyUlta Beauty(product price)$24 less (50%)

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    68
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  17. Shade match 89
    $14.95Ulta BeautyUlta Beauty$33.05 less (69%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing

    Differences: Matte rather than natural finishNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    68
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination skin

    Medium confidence· Digital match

    View match
  18. #20 · Juvia's Place

    I am Magic Natural Radiance Foundation

    345 Guinea
    Shade match 86
    $24Ulta BeautyUlta Beauty(product price)$24 less (50%)

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    68
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  19. #21 · Maybelline

    Fit Me Matte + Poreless Foundation

    Deep Bronze 370
    Shade match 87
    $11.99Ulta BeautyUlta Beauty(product price)$36.01 less (75%)

    Matches: Very close colourSame medium coverageBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    68
    Wear & performance
    58
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  20. Shade match 76
    $49Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame natural finishBoth claim not settling into lines

    Differences: Slightly cooler undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    76
    Finish & visual result
    72
    Wear & performance
    79
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Light rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  21. #23 · Well People

    Supernatural Complexion Stick

    38 Deep Tan Cool
    Shade match 79
    $18.20$26Ulta BeautyUlta Beauty$29.80 less (62%)

    Matches: Near-identical swatch colourSame natural finishBoth claim a lightweight feel

    Differences: Slightly cooler undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    79
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    84

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  22. Shade match 88
    $14.50Ulta BeautyUlta Beauty(product price)$33.50 less (70%)

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    52
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  23. #25 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    8-10 Deep
    Shade match 89
    $20.99Ulta BeautyUlta Beauty(product price)$27.01 less (56%)

    Matches: Near-identical swatch colour

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishLight rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    54
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match
  24. #26 · Live Tinted

    HUESTICK Complexion Stick

    04 Medium/Dark
    Shade match 76
    $42Ulta BeautyUlta Beauty(product price)$6 less (13%)

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    76
    Finish & visual result
    70
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: cool undertone

    Medium confidence· Digital match

    View match
  25. #27 · J.Cat Beauty

    Aquasurance Compact Foundation

    Espresso
    Shade match 62
    $15.99Ulta BeautyUlta Beauty(product price)$32.01 less (67%)

    Matches: Same natural finishClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly deeperFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    62
    Finish & visual result
    67
    Wear & performance
    52
    Skin suitability
    50

    Colour not compared · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  26. Shade match 40
    $38SephoraSephora$10 less (21%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Described as rich deep, yours as medium tanNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    40
    Finish & visual result
    86
    Wear & performance
    79
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Described as rich deep, yours as medium tan · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: deep-rich (warm yellow)

    Low confidence· Digital matchRetailer descriptions disagree: described as rich deep, yours as medium tan

    View match
  27. #29 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    53 Deep Neutral
    Shade match 40
    $8Ulta BeautyUlta Beauty(product price)$40 less (83%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Described as deep, yours as medium tanNeutral rather than warm undertoneNo skin-like finish claimed

    Score details
    Shade match
    40
    Finish & visual result
    86
    Wear & performance
    79
    Skin suitability
    90

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Described as deep, yours as medium tan · Neutral rather than warm undertone · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: deep with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan

    View match
  28. #30 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    25 W
    Shade match 40
    $48SephoraSephoraSame price

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Described as deep, yours as medium tanDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    40
    Finish & visual result
    91
    Wear & performance
    67
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Described as deep, yours as medium tan · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: dark with warm undertone

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as medium tan

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 426W (Deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    330

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 330

    • Nearest in this range
    • Light medium · Warm undertone

    $30

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Close colour
    • Deep · Warm undertone

    $16.99

  2. Revlon ColorStay Skin Awaken Concealer

    Truffle

    Revlon ColorStay Skin Awaken Concealer, shade Truffle

    • Very close colour
    • Deep

    $14.99

  3. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    43 Medium Deep Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 43 Medium Deep Golden

    • Close colour
    • Deep · Warm · golden undertone

    $32

  4. Tarte Shape Tape Full Coverage Matte Concealer

    57G rich golden

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57G rich golden

    • Very close colour
    • Deep · Olive undertone

    $32

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Mocha

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Mocha

    • Close colour
    • Deep

    $12

  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    5W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 5W1

    • Slight colour difference
    • Deep · Warm undertone

    $34

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Matte + Poreless Foundation in Deep Golden 368, against Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 426W. Every attribute compared, with its share of the score.

ComparedYour shade426WClosest shade matchDeep Golden 368Score
Shade match55% of overall97
Colour96#875130#855134Looks identicalColour difference 1.3 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.3
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall58
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Normal, combination, oilyNormal, oilyBoth marketed for normal/​oily skin
Overall match 83/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Matte + Poreless Foundation in Deep Golden 368.

Same or better

  • $36.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same medium coverage
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • No skin-like finish claimed
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for combination skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Tarte Timeless Hydrating Foundation in 57G Rich Golden, against Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 426W. Every attribute compared, with its share of the score.

ComparedYour shade426WClosest overall alternative57G Rich GoldenScore
Shade match55% of overall97
Colour96#875130#834e2fLooks identicalColour difference 1.3 (0 is identical)
Depth97DeepDeepSameDepth difference: 1.9
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall58
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 86/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 57G Rich Golden.

Same or better

  • $6 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Buildable rather than medium coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim colour stability

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Where to buy

Closest shade match

Maybelline Fit Me Matte + Poreless Foundation Deep Golden 368

Match price
$11.99Ulta BeautyUlta Beauty
$36.01 less (75%)

Your shade $48 at Sephora · product price; shade not separately priced · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Tarte Timeless Hydrating Foundation 57G Rich Golden

Match price
$42Ulta BeautyUlta Beauty
$6 less (13%)

Your shade $48 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.