Beautler.Your beauty butler

Pro Filt'r Instant Retouch Longwear Liquid Concealer 185 dupes and alternatives Fenty Beauty

Very fair · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free7No drying alcohol8Vegan2Cruelty-free1Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

8 of 30

Only showing matches with a natural finish.

Closest shade match: Maybelline Fit Me Natural Finish Concealer 011 Vanilla

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
185Change shade
Depth and undertone: Very fair · Warm · yellow
Finish and coverage: Matte · Full coverage
The match
Maybelline
011 Vanilla
Depth and undertone: Very fair
Finish and coverage: Natural finish
Shade match
87out of 100
Colour
91
Depth
98
Undertone
70
Low confidence· Digital matchWhy it matches
Match price
$10.99Ulta BeautyUlta Beauty
$19.01 less (63%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 13.0 Light Natural

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
185Change shade
Depth and undertone: Very fair · Warm · yellow
Finish and coverage: Matte · Full coverage
The match
IT Cosmetics
13.0 Light Natural
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Full coverage
Overall match
82out of 100
Shade (Shade match)
79
Finish (Finish & visual result)
76
Wear (Wear & performance)
100
Skin (Skin suitability)
92
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Same price

Your shade $30 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    10.5 Light
    Shade match 72
    $30SephoraSephoraSame price

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    72
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    92

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  2. #4 · Dior

    Forever Skin Correct Full-Coverage Concealer

    2WP Warm Peach
    Shade match 83
    $42Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Same warm undertoneSame full coverageClaims transfer resistance

    Differences: Slightly deeperNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    53
    Skin suitability
    25

    Close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for dry/combination/oily skin · Contains listed fragrance

    Retailer shade note: light skin with warm peach undertones

    Medium confidence· Digital match

    View match
  3. #5 · Estée Lauder

    Double Wear Stay-in-Place 24-Hour Concealer

    1W
    Shade match 77
    $38SephoraSephoraCosts $8 more

    Matches: Same warm undertoneSame full coverageClaims a blurring effect

    Differences: Slightly deeperNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    77
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · Estée Lauder

    Double Wear Stay-in-Place 24-Hour Concealer

    1N
    Shade match 75
    $38SephoraSephoraCosts $8 more

    Matches: Same full coverageClaims a blurring effectClaims transfer resistance

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    75
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Fair
    Shade match 77
    $12Ulta BeautyUlta Beauty$18 less (60%)

    Matches: Claims a skin-like finishBoth claim not settling into linesClaims a lightweight feel

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    77
    Finish & visual result
    54
    Wear & performance
    59
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  6. #8 · Estée Lauder

    Double Wear Stay-in-Place 24-Hour Concealer

    1C
    Shade match 64
    $38SephoraSephoraCosts $8 more

    Matches: Same full coverageClaims a blurring effectClaims transfer resistance

    Differences: Slightly deeperSlightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    64
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: light with cool undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 185 (Very fair · Warm · yellow undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    140

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 140

    • Very close colour
    • Very fair · Warm · yellow undertone

    $40

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Milani Conceal + Perfect 2-in-1 Foundation

    Light Natural

    Milani Conceal + Perfect 2-in-1 Foundation, shade Light Natural

    • Looks identical
    • Very fair · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. L'Oréal Paris Infallible 32H Fresh Wear Foundation

    412 Warm Ivory

    L'Oréal Paris Infallible 32H Fresh Wear Foundation, shade 412 Warm Ivory

    • Looks identical
    • Very fair · Warm undertone

    $18.99

    Ulta BeautyView at Ulta Beauty
  3. Maybelline Fit Me Matte + Poreless Foundation

    Light Beige 118

    Maybelline Fit Me Matte + Poreless Foundation, shade Light Beige 118

    • Looks identical
    • Very fair · Warm undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  4. IT Cosmetics CC+ Cream Illumination SPF 50+

    Light

    IT Cosmetics CC+ Cream Illumination SPF 50+, shade Light

    • Looks identical
    • Very fair · Warm undertone

    $39

    SephoraView at Sephora
  5. Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation

    110

    Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation, shade 110

    • Looks identical
    • Very fair · Warm undertone

    $15.99

    Ulta BeautyView at Ulta Beauty
  6. J.Cat Beauty Perfextion Long Wearing Foundation

    Porcelain

    J.Cat Beauty Perfextion Long Wearing Foundation, shade Porcelain

    • Looks identical
    • Very fair · Warm undertone

    $3.89

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Natural Finish Concealer in 011 Vanilla, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 185. Every attribute compared, with its share of the score.

ComparedYour shade185Closest shade match011 VanillaScore
Shade match55% of overall87
Colour91#feddbf#fcdbb7Very close colourColour difference 2.1 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.0
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone70Warm · yellowUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 1 of 4 compared56
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coveragenot comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type0Normal, dry, combination, oilySensitiveMarketed for different skin types
Overall match 68/100Shade match 87/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Natural Finish Concealer in 011 Vanilla.

Same or better

  • $19.01 less
  • Very close colour
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Natural finish instead of matte
  • No long-wear claim
  • Does not claim not settling into lines
  • Not marketed for normal/dry/combination/oily skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 13.0 Light Natural, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 185. Every attribute compared, with its share of the score.

ComparedYour shade185Closest overall alternative13.0 Light NaturalScore
Shade match55% of overall79
Colour83#feddbf#f0d2baClose colourColour difference 3.2 (0 is identical)
Depth86Very fairVery fairSameDepth difference: 5.6
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone65Warm · yellowNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Normal, dry, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​dry/​combination/​oily skin
Overall match 82/100Shade match 79/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 13.0 Light Natural.

Same or better

  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Neutral rather than warm undertone
  • Natural finish instead of matte

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy

Closest shade match

Maybelline Fit Me Natural Finish Concealer 011 Vanilla

Match price
$10.99Ulta BeautyUlta Beauty
$19.01 less (63%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 13.0 Light Natural

Best price
$30SephoraSephora
Same price

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.