Pro Filt'r Instant Retouch Longwear Liquid Concealer 280 dupes and alternatives Fenty Beauty
3.8 (2,257)·Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Claims a lightweight feel· No drying alcohol listed
Differences: Natural rather than matte finish· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
56
Wear & performance
40
Skin suitability
0
Very close colour · Natural finish
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry/combination/oily skin
$10.99Ulta Beauty(product price)$19.01 less (63%)4.1 (2,823)
Matches: Very close colour· Claims a lightweight feel· No drying alcohol listed
Differences: Slightly deeper· Natural rather than matte finish· No long-wear claim
Score details
Shade match
85
Finish & visual result
56
Wear & performance
40
Skin suitability
0
Very close colour · Natural finish
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry/combination/oily skin
$10.99Ulta Beauty(product price)$19.01 less (63%)4.1 (2,823)
Matches: Claims a lightweight feel· No drying alcohol listed
Differences: Natural rather than matte finish· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
79
Finish & visual result
56
Wear & performance
40
Skin suitability
0
Close colour · Natural finish
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry/combination/oily skin
$10.99Ulta Beauty(product price)$19.01 less (63%)4.1 (2,823)
Matches: Claims a lightweight feel· No drying alcohol listed
Differences: Slightly lighter· Natural rather than matte finish· No long-wear claim
Score details
Shade match
77
Finish & visual result
56
Wear & performance
40
Skin suitability
0
Close colour · Natural finish
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/dry/combination/oily skin
The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 280 (Fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Fair, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 280. Every attribute compared, with its share of the score.
ComparedYour shade280Closest shade matchFairHow they compareScore
Shade match55% of overall86
Colour60%91#fdcaaa#ffd2b3Very close colourColour difference 2.2 (0 is identical)
Depth15%94FairVery fairCloseDepth difference: 3.2
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared54
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%60FullMediumSome differenceMedium coverage rather than full
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type100%50Normal, dry, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 72/100Shade match 86/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 14.5 Light Buff, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 280. Every attribute compared, with its share of the score.
ComparedYour shade280Closest overall alternative14.5 Light BuffHow they compareScore
Shade match55% of overall81
Colour60%74#fdcaaa#e6bea1Close colourColour difference 4.4 (0 is identical)
Overall match 83/100Shade match 81/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$18 less (60%)
View at Walmart