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Pro Filt'r Instant Retouch Longwear Liquid Concealer 230 dupes and alternatives Fenty Beauty

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches in serum form.

  • 6 matches have no formulation listed and are not shown.

Closest shade match: L'Oréal Paris True Match Radiant Serum Concealer N2

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
230Change shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
N2
Depth and undertone: Very fair · Neutral
Finish and coverage: Radiant finish
Shade match
82out of 100
Colour
71
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16.99Ulta BeautyUlta Beauty
$13.01 less (43%)

Your shade $30 at Sephora · product price; shade not separately priced

Closest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Fair

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
230Change shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Full coverage
The match
NYX Professional Makeup
Fair
Depth and undertone: Very fair
Finish and coverage: Natural · Medium coverage
Overall match
69out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
54
Wear (Wear & performance)
59
Skin (Skin suitability)
50
Best price
$12Ulta BeautyUlta Beauty
$18 less (60%)

Your shade $30 at Sephora

Looking for a foundation in your shade?

The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 230 (Very fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    160

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 160

    • Very close colour
    • Fair · Cool undertone

    $40

Closest foundations

  1. Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation

    2N2 Buff

    Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation, shade 2N2 Buff

    • Looks identical
    • Very fair · Neutral undertone

    $52

  2. NARS Light Reflecting Foundation

    Lima

    NARS Light Reflecting Foundation, shade Lima

    • Looks identical
    • Very fair · Neutral undertone

    $55

  3. NARS Natural Matte Longwear Foundation

    LIMA

    NARS Natural Matte Longwear Foundation, shade LIMA

    • Looks identical
    • Very fair · Neutral undertone

    $55

  4. L'Oréal Paris Infallible Cushion Foundation

    100 Neutral

    L'Oréal Paris Infallible Cushion Foundation, shade 100 Neutral

    • Very close colour
    • Very fair · Neutral undertone

    $19.99

  5. Poom Natural Glow Hydrating Foundation

    #200 - Light Neutral

    Poom Natural Glow Hydrating Foundation, shade #200 - Light Neutral

    • Very close colour
    • Fair · Neutral undertone

    $46

  6. Maybelline Super Stay Lumi-Matte Foundation

    125

    Maybelline Super Stay Lumi-Matte Foundation, shade 125

    • Very close colour
    • Very fair · Neutral undertone

    $15.99

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris True Match Radiant Serum Concealer in N2, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 230. Every attribute compared, with its share of the score.

ComparedYour shade230Closest shade matchN2Score
Shade match55% of overall82
Colour71#fed6b0#ffe3c8Close colourColour difference 4.8 (0 is identical)
Depth96Very fairVery fairSameDepth difference: 2.7
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared22
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coveragenot comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type0Normal, dry, combination, oilySensitiveMarketed for different skin types
Overall match 64/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Radiant Serum Concealer in N2.

Same or better

  • $13.01 less
  • Same neutral undertone
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Radiant finish instead of matte
  • Not marketed for normal/dry/combination/oily skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Listed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Fair, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 230. Every attribute compared, with its share of the score.

ComparedYour shade230Closest overall alternativeFairScore
Shade match55% of overall81
Colour82#fed6b0#ffd2b3Close colourColour difference 3.4 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.2
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone70NeutralUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared54
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, dry, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 69/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Fair.

Same or better

  • $18 less
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • Medium rather than full coverage
  • No long-wear claim

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs moderate

Where to buy

Closest shade match

L'Oréal Paris True Match Radiant Serum Concealer N2

Match price
$16.99Ulta BeautyUlta Beauty
$13.01 less (43%)

Your shade $30 at Sephora · product price; shade not separately priced

Closest overall alternative

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Fair

Best price
$12Ulta BeautyUlta Beauty
$18 less (60%)

Your shade $30 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.