Very fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
28 of 31 matches
Only showing matches without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $40 at Sephora
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$15.40View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $40 at Sephora
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$52View at Ulta Beauty
Macy's$52View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $9 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Contains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: ultra fair skin with neutral undertones
High confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $15 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: L1.5 - Very light with neutral undertones, and a light pink tone
High confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty$28.01 less (70%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for combination skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at Walmart
Target$8.99View at Target
CVS$11.89View at CVSUlta Beauty$11.99View at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta BeautyCosts $2 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly cooler undertone
Looks identical · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: very fair skin with cool, pink or rosy undertones
High confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty$42View at Ulta BeautyUlta Beauty(product price)$15 less (38%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: fair light with cool undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: fair to light skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $24 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for normal skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for normal skin
Retailer shade note: very light skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beauty$64View at Ulta BeautyUlta BeautyCosts $14 moreMatches: Same neutral undertoneSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Buildable rather than full coverage
Retailer shade note: very fair with neutral undertones
High confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$54View at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)$5 less (13%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverageNo long-wear claimNot marketed for normal/oily skin
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim · Not marketed for normal/oily skin
Retailer shade note: very fair with neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverageDoes not claim not settling into linesNot marketed for normal skin
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol
Retailer shade note: fair skin with neutral tones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$15 less (38%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephora$2 less (5%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: neutral beige
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$38View at Ulta BeautySephoraCosts $15 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: L1.5 - very light with neutral undertones, and a light pink tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55 · low stockView at Macy'sSephora$4 less (10%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for normal skin
Very close colour · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for normal skin
Retailer shade note: fair-neutral
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty(product price)Costs $6.90 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverageDoes not claim not settling into linesContains drying alcohol
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautySephora$2 less (5%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: neutral peach
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephora$1 less (3%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: No long-wear claimDoes not claim not settling into linesNot marketed for normal skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: No long-wear claim · Does not claim not settling into lines · Not marketed for normal skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta BeautyCosts $2 moreMatches: Near-identical swatch colourSame full coverageClaims a blurring effect
Differences: Natural rather than matte finishNo long-wear claim
Looks identical · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim
Retailer shade note: porcelain
Medium confidence· Digital match
IT Cosmetics CC+ Airbrush Perfecting Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyMacy's$42View at Macy'sWalmart$25.03 less (63%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishDoes not claim not settling into linesContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartCVS$19.69View at CVSAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonUlta Beauty$5 less (13%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverageNo long-wear claimNot marketed for normal/oily skin
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim · Not marketed for normal/oily skin
Retailer shade note: very fair - almost white for all-over
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautySephoraCosts $18 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim not settling into lines
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: very light skin
Medium confidence· Digital match
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beauty$58View at Ulta BeautySephoraCosts $15 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for oily skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: L1.5 - Very light with neutral undertones, and a light pink tone
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraSephora$1 less (3%)Matches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraSephoraCosts $15 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly cooler undertoneDoes not claim not settling into lines
Close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly cooler undertone · Does not claim not settling into lines
Retailer shade note: L1 - Very light with cool undertones
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta BeautyCosts $7 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 46% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: fair neutral
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beauty$47View at Ulta BeautySephoraCosts $12 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Radiant rather than matte finishMedium rather than full coverageNot marketed for combination/oily skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: very fair neutral
High confidence· Digital match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty$52View at Ulta BeautyShowing 12 of 26 matches
The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 100 (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
100
$30
Vanilla
Tone 0.5 N
$32
WN 01 Flax
$22
001 Cool Ivory
$10.99
Very Light 1
$22
1 Fair
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Pixi On-the-Glow BASE Foundation Moisture Stick in Fair, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 100. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Pixi On-the-Glow BASE Foundation Moisture Stick in Fair.
2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 0N1 Alabaster, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 100. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 0N1 Alabaster.
3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Pixi On-the-Glow BASE Foundation Moisture Stick Fair
Ulta BeautyYour shade $40 at Sephora
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 0N1 Alabaster
Ulta BeautyYour shade $40 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
