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Pro Filt'r Soft Matte Longwear Foundation 290 dupes and alternatives Fenty Beauty

Light medium · Olive · warm olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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26 of 32

Only showing matches without talc.

Closest shade match: Kylie Cosmetics Natural Blur Powder Foundation 6WN

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
290Change shade
Depth and undertone: Light medium · Olive · warm olive
Finish and coverage: Matte · Full coverage
The match
Kylie Cosmetics
6WN
Depth and undertone: Light medium · Olive · neutral olive
Finish and coverage: Matte · Medium coverage
Shade match
94out of 100
Colour
95
Depth
100
Undertone
90
Medium confidence· Digital matchWhy it matches
Match price
$38Ulta BeautyUlta Beauty
$2 less (5%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Golden Natural (W-058)

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
290Change shade
Depth and undertone: Light medium · Olive · warm olive
Finish and coverage: Matte · Full coverage
The match
Bobbi Brown
Golden Natural (W-058)
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Matte · Medium coverage
Overall match
90out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
91
Wear (Wear & performance)
75
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$58Ulta BeautyUlta Beauty
Costs $18 more

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Warm Natural (W-056)
    Shade match 91
    $58SephoraSephoraCosts $18 more

    Matches: Very close colourSame matte finishBoth claim long-wearing

    Differences: Warm rather than olive undertoneMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    91
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Warm rather than olive undertone · Medium rather than full coverage

    Retailer shade note: Medium, warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Warm Natural (NW-052)
    Shade match 89
    $58SephoraSephoraCosts $18 more

    Matches: Very close colourSame matte finishBoth claim long-wearing

    Differences: Neutral rather than olive undertoneMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than olive undertone · Medium rather than full coverage

    Retailer shade note: Medium, warm neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC38
    Shade match 91
    $39SephoraSephora$1 less (3%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Warm rather than olive undertone

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than olive undertone

    Retailer shade note: medium beige with peach undertone for medium skin

    Medium confidence· Digital match

    View match
  4. #6 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F8.5NW
    Shade match 92
    $8Ulta BeautyUlta Beauty(product price)$32 less (80%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Warm rather than olive undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Warm rather than olive undertone · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: medium or tan skin tones with a warm pink undertone

    Medium confidence· Digital match

    View match
  5. #7 · NARS

    Natural Matte Longwear Foundation

    CÓRDOBA
    Shade match 91
    $55SephoraSephoraCosts $15 more

    Matches: Very close colourSame olive undertoneSame matte finish

    Differences: Does not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Does not claim not settling into lines

    Retailer shade note: M3.75 - Medium to medium-deep with neutral undertones, and an olive tone

    Medium confidence· Digital match

    View match
  6. #8 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F8.5NW
    Shade match 90
    $14Ulta BeautyUlta Beauty(product price)$26 less (65%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Warm rather than olive undertoneBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Warm rather than olive undertone · Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: medium or tan skin tones with a warm pink undertone

    Medium confidence· Digital match

    View match
  7. #9 · Kylie Cosmetics

    Natural Blur Powder Foundation

    5WN
    Shade match 89
    $38Ulta BeautyUlta Beauty(product price)$2 less (5%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than olive undertoneMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    66
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than olive undertone · Medium rather than full coverage

    Retailer shade note: medium with warm neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Kylie Cosmetics

    Natural Blur Powder Foundation

    5N
    Shade match 88
    $38Ulta BeautyUlta Beauty(product price)$2 less (5%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than olive undertoneMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    66
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than olive undertone · Medium rather than full coverage

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    400W
    Shade match 91
    $53SephoraSephoraCosts $13 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Warm rather than olive undertoneNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Warm rather than olive undertone · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Medium-Deep with Golden Undertones

    Medium confidence· Digital match

    View match
  10. #12 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Light Tones
    Shade match 80
    $14.59TargetTarget$25.41 less (64%)

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly lighterDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    76
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Does not claim not settling into lines

    Low confidence· Digital match

    View match
  11. #13 · NARS

    Natural Radiant Longwear Foundation

    Stromboli - Medium 3
    Shade match 93
    $55SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Warm rather than olive undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Warm rather than olive undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: M3 - medium with warm undertones, and a yellow tone

    Medium confidence· Digital match

    View match
  12. #14 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    225
    Shade match 92
    $44SephoraSephoraCosts $4 more

    Matches: Very close colourSame olive undertoneBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: neutral olive

    Medium confidence· Digital match

    View match
  13. #15 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    235
    Shade match 92
    $44SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourBoth claim long-wearingClaims transfer resistance

    Differences: Warm rather than olive undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    66
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Warm rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  14. #16 · NARS

    Natural Radiant Longwear Foundation

    Barcelona - Medium 4
    Shade match 92
    $55SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Warm rather than olive undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Warm rather than olive undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: M4 - medium to medium-deep with warm undertones, and a golden tone

    Medium confidence· Digital match

    View match
  15. #17 · NARS

    Light Reflecting Foundation

    Córdoba
    Shade match 92
    $55SephoraSephoraCosts $15 more

    Matches: Very close colourSame olive undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: M3.75 - medium to medium-deep with neutral undertones, and an olive tone

    Medium confidence· Digital match

    View match
  16. #18 · Charlotte Tilbury

    Airbrush Flawless Foundation

    6 Warm
    Shade match 90
    $52Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Warm rather than olive undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Warm rather than olive undertone · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  17. #19 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 96 Chai
    Shade match 91
    $39Ulta BeautyUlta Beauty(product price)$1 less (3%)

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than olive undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 94 Deep Neutral
    Shade match 91
    $39SephoraSephora$1 less (3%)

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than olive undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  19. #21 · Clinique

    Acne Solutions Liquid Makeup Foundation

    CN 58 Honey
    Shade match 90
    $39Ulta BeautyUlta Beauty(product price)$1 less (3%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Warm rather than olive undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Warm rather than olive undertone · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for normal skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  20. #22 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    250
    Shade match 89
    $44SephoraSephoraCosts $4 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Warm rather than olive undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Warm rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  21. #23 · bareMinerals

    ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Golden Medium 14
    Shade match 94
    $39.50SephoraSephora$0.50 less (1%)

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim not settling into lines

    Differences: Warm rather than olive undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    59
    Skin suitability
    56

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Not marketed for oily skin

    Retailer shade note: warm undertone golden

    Medium confidence· Digital match

    View match
  22. #24 · Ulta Beauty Collection

    Complexion Crush Foundation

    Light To Medium Warm
    Shade match 90
    $16Ulta BeautyUlta Beauty(product price)$24 less (60%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Warm rather than olive undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Warm rather than olive undertone · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  23. #25 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    7 Warm
    Shade match 93
    $52SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims a lightweight feel

    Differences: Warm rather than olive undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Warm rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: medium with warm golden undertones

    Medium confidence· Digital match

    View match
  24. #26 · Maybelline

    Instant Age Rewind Eraser Treatment Foundation

    225
    Shade match 93
    $12.98WalmartWalmart$27.02 less (68%)

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim not settling into lines

    Differences: Warm rather than olive undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    59
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Warm rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Not marketed for normal/combination/oily skin

    Medium confidence· Digital match

    View match

Showing 12 of 24 matches

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 290 (Light medium · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    310

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 310

    • Close colour
    • Light · Warm · yellow undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    3W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 3W

    • Looks identical
    • Light medium · Warm undertone

    $38

    SephoraView at Sephora
  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 3

    • Looks identical
    • Light medium · Warm · golden undertone

    $22

    SephoraView at Sephora
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Granola 4.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Granola 4.5 Golden

    • Looks identical
    • Light medium · Warm · golden undertone

    $31

    SephoraView at Sephora
  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2Y20

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2Y20

    • Very close colour
    • Light medium · Warm · golden undertone

    $35

    SephoraView at Sephora
  5. Rare Beauty Liquid Touch Brightening Concealer

    260N

    Rare Beauty Liquid Touch Brightening Concealer, shade 260N

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 06 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 06 O

    • Close colour
    • Light medium · Olive undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Kylie Cosmetics Natural Blur Powder Foundation in 6WN, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 290. Every attribute compared, with its share of the score.

ComparedYour shade290Closest shade match6WNScore
Shade match55% of overall94
Colour95#dfb17f#e3b079Looks identicalColour difference 1.4 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.1
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone90Olive · warm oliveOlive · neutral oliveClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared66
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall90
Skin type90Normal, combination, oilyDry, normal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 87/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kylie Cosmetics Natural Blur Powder Foundation in 6WN.

Same or better

  • $2 less
  • Near-identical swatch colour
  • Same olive undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • Claims colour stability
  • Claims a lightweight feel
  • No fragrance listed

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none
View full match

Why the closest overall alternative works

Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Golden Natural (W-058), against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 290. Every attribute compared, with its share of the score.

ComparedYour shade290Closest overall alternativeGolden Natural (W-058)Score
Shade match55% of overall92
Colour95#dfb17f#e1ae79Looks identicalColour difference 1.4 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.9
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone80Olive · warm oliveWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared75
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 90/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Golden Natural (W-058).

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Medium rather than full coverage
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel
  • Adds SPF 15

Different

  • Warm rather than olive undertone

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeOil-based, high silicone
FragranceListed (fragrance)Listed (linalool)
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy

Closest shade match

Kylie Cosmetics Natural Blur Powder Foundation 6WN

Match price
$38Ulta BeautyUlta Beauty
$2 less (5%)

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Golden Natural (W-058)

Match price
$58Ulta BeautyUlta Beauty
Costs $18 more

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.