Pro Filt'r Soft Matte Longwear Foundation 110 dupes and alternatives Fenty Beauty
4.4 (23,672)·Very fair · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Matches: Near-identical swatch colour· Same cool undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
97
Finish & visual result
62
Wear & performance
54
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: very fair with cool undertones
Matches: Very close colour· Same matte finish· Claims a lightweight feel
Differences: Neutral rather than cool undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
91
Wear & performance
54
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol
Matches: Very close colour· Same matte finish· Claims transfer resistance
Differences: Neutral rather than cool undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
84
Finish & visual result
91
Wear & performance
51
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for normal skin
Retailer shade note: very light skin with neutral beige undertones
The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 110 (Very fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Sephora Collection Best Skin Ever Liquid Foundation in 02P, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 110. Every attribute compared, with its share of the score.
ComparedYour shade110Closest shade match02PHow they compareScore
Shade match55% of overall99
Colour60%98#fde7da#ffe9dbLooks identicalColour difference 0.6 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared67
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/combination skin
Overall match 83/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte Face Tape Full Coverage Foundation in 8B Porcelain Beige, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 110. Every attribute compared, with its share of the score.
ComparedYour shade110Closest overall alternative8B Porcelain BeigeHow they compareScore
Shade match55% of overall98
Colour60%97#fde7da#f8e2d5Looks identicalColour difference 1.1 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared89
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity30%70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/combination/oily skin
Overall match 91/100Shade match 98/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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