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Pro Filt'r Soft Matte Longwear Foundation 385 dupes and alternatives Fenty Beauty

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Revolution Beauty Superdewy Cushion Foundation Medium Tan Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
385Change shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Full coverage
The match
Revolution Beauty
Medium Tan Neutral
Depth and undertone: Deep tan · Neutral
Finish and coverage: Radiant · Light coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$14Ulta BeautyUlta Beauty
$26 less (65%)

Your shade $40 at Sephora · product price; shade not separately priced

Closest overall alternative: Milani Conceal + Perfect 2-in-1 Foundation Hazelnut

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
385Change shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Full coverage
The match
Milani
Hazelnut
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Full coverage
Overall match
91out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
100
Wear (Wear & performance)
76
Skin (Skin suitability)
50
Best price
$11.97WalmartWalmart
$28.03 less (70%)

Your shade $40 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

  1. #3 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Deep 1N
    Overall 80
    $24Ulta BeautyUlta Beauty$16 less (40%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    59
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim

    Retailer shade note: Deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. Overall 80
    $28SephoraSephora$12 less (30%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishMedium rather than full coverageNot marketed for normal skin

    Score details
    Shade match
    97
    Finish & visual result
    42
    Wear & performance
    86
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Not marketed for normal skin

    Retailer shade note: hazelnut - dark brown skin with neutral undertones

    High confidence· Digital match

    View match
  3. Overall 75
    $69Ulta BeautyUlta Beauty(product price)Costs $29 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing

    Differences: Radiant rather than matte finishLight rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    25
    Wear & performance
    76
    Skin suitability
    84

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than full coverage · Does not claim not settling into lines

    Retailer shade note: intense deep, neutral undertone

    Medium confidence· Digital match

    View match
  4. #6 · Natasha Denona

    HY-GLAM Powder Foundation

    NY12
    Overall 78
    $55Ulta BeautyUlta BeautyCosts $15 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    33

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/oily skin

    Retailer shade note: dark neutral

    Medium confidence· Digital match

    View match
  5. #7 · Natasha Denona

    HY-GLAM Powder Foundation

    NP13
    Overall 78
    $55Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    33

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for normal/oily skin

    Retailer shade note: dark neutral

    Medium confidence· Digital match

    View match
  6. Overall 88
    $49Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Does not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    94
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Revlon

    PhotoReady Lift & Fill Skin Tint

    160 Medium Deep
    Overall 80
    $12.59$17.99Ulta BeautyUlta Beauty$27.41 less (69%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishLight rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    47
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage

    Medium confidence· Digital match

    View match
  8. #10 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Almond (N-080)
    Overall 90
    $58SephoraSephoraCosts $18 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    92
    Finish & visual result
    91
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: Dark, neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Sephora Collection

    Best Skin Ever Liquid Foundation

    29N
    Overall 80
    $24SephoraSephora$16 less (40%)

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: very tan with neutral undertones

    Medium confidence· Digital match

    View match
  10. Overall 78
    $22Ulta BeautyUlta Beauty(product price)$18 less (45%)

    Matches: Very close colourSame neutral undertoneNo fragrance listed

    Differences: Natural rather than matte finishBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  11. Overall 87
    $49Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Does not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    Hazelnut
    Overall 84
    $9.92WalmartWalmart$30.08 less (75%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Does not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination skin

    Medium confidence· Digital match

    View match
  13. Overall 80
    $44SephoraSephoraCosts $4 more

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  14. #16 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F13.5N
    Overall 85
    $14Ulta BeautyUlta Beauty(product price)$26 less (65%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: dark or deep skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  15. #17 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Tan 200 N
    Overall 81
    $49SephoraSephoraCosts $9 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    91
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  16. Overall 89
    $42SephoraSephoraCosts $2 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    No material differences in the data we have.

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    65
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Retailer shade note: for dark neutral skin with a subtle golden hue

    Medium confidence· Digital match

    View match
  17. Overall 81
    $58Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Near-identical swatch colourSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneNatural matte rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    84

    Looks identical · Natural matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly warmer undertone · Natural matte rather than matte finish · Does not claim not settling into lines

    Retailer shade note: dark warm with golden undertones

    Medium confidence· Digital match

    View match
  18. Overall 84
    $49Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Does not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: deep, cool-neutral undertones

    Medium confidence· Digital match

    View match
  19. Overall 83
    $8Ulta BeautyUlta Beauty(product price)$32 less (80%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines

    Retailer shade note: dark or deep skin tones with a neutral warm undertone

    Medium confidence· Digital match

    View match
  20. #22 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Hazelnut DG5
    Overall 78
    $34Ulta BeautyUlta Beauty(product price)$6 less (15%)

    Matches: Very close colourBoth claim not settling into linesClaims a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    59
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim

    Retailer shade note: dark brown skin w/golden undertones

    Medium confidence· Digital match

    View match
  21. #23 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    430 Rio
    Overall 90
    $24Ulta BeautyUlta Beauty(product price)$16 less (40%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: for tan skin w/ golden olive undertones

    Medium confidence· Digital match

    View match
  22. #24 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    39 Medium Deep Warm
    Overall 78
    $38SephoraSephora$2 less (5%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: warm golden

    High confidence· Digital match

    View match
  23. #25 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Warm Almond (W-086)
    Overall 86
    $58SephoraSephoraCosts $18 more

    Matches: Very close colourSame matte finishBoth claim long-wearing

    Differences: Slightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage

    Retailer shade note: Dark, warm undertones

    Medium confidence· Digital match

    View match
  24. #26 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    Golden Caramel
    Overall 81
    $16Ulta BeautyUlta Beauty(product price)$24 less (60%)

    Matches: Very close colourSame matte finish

    Differences: Slightly warmer undertoneBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: golden caramel with warm undertone

    Medium confidence· Digital match

    View match
  25. Overall 85
    $42Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: tan skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  26. #28 · L.A. Girl

    Pro.Matte Foundation

    Golden Bronze
    Overall 88
    $10Ulta BeautyUlta Beauty$30 less (75%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    76
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  27. Overall 79
    $53SephoraSephoraCosts $13 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Deep with Peachy Undertones

    High confidence· Digital match

    View match
  28. Overall 79
    $45Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    86
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for deep warm skin with a golden hue

    Medium confidence· Digital match

    View match
  29. Overall 80
    $39.50Ulta BeautyUlta Beauty(product price)$0.50 less (1%)

    Matches: Very close colourSame matte finishBoth claim not settling into lines

    Differences: Slightly warmer undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    91
    Wear & performance
    59
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Not marketed for normal skin

    Retailer shade note: dark skin w/ golden undertones

    Medium confidence· Digital match

    View match
  30. Overall 79
    $39.50Ulta BeautyUlta Beauty(product price)$0.50 less (1%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    81
    Wear & performance
    59
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · No long-wear claim

    Retailer shade note: for deep warm skin with a golden hue

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 385 (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    470

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 470

    • Close colour
    • Tan · Neutral · neutral pink undertone

    $30

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N59

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N59

    • Looks identical
    • Deep tan · Neutral · neutral golden undertone

    $35

  2. L'Oréal Paris True Match Radiant Serum Concealer

    N9

    L'Oréal Paris True Match Radiant Serum Concealer, shade N9

    • Close colour
    • Deep tan · Neutral undertone

    $16.99

  3. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5W

    • Very close colour
    • Deep tan · Warm · golden undertone

    $31

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Brandy 10

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Brandy 10

    • Very close colour
    • Deep tan · Cool · pink undertone

    $39

  5. Dior Forever Skin Correct Full-Coverage Concealer

    6.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 6.5 Neutral

    • Slight colour difference
    • Deep tan · Neutral undertone

    $42

  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    12.5 Tan-Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 12.5 Tan-Deep

    • Close colour
    • Tan · Neutral · neutral golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Revolution Beauty Superdewy Cushion Foundation in Medium Tan Neutral, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 385. Every attribute compared, with its share of the score.

ComparedYour shade385Closest shade matchMedium Tan NeutralScore
Shade match55% of overall99
Colour98#aa6b38#ab6d3aLooks identicalColour difference 0.7 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.9
Retailer descriptionDeep tanNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared29
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 72/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Superdewy Cushion Foundation in Medium Tan Neutral.

Same or better

  • $26 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Claims a skin-like finish
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Radiant finish instead of matte
  • Light rather than full coverage
  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconemoderate silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate

Why the closest overall alternative works

Milani Conceal + Perfect 2-in-1 Foundation in Hazelnut, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 385. Every attribute compared, with its share of the score.

ComparedYour shade385Closest overall alternativeHazelnutScore
Shade match55% of overall94
Colour90#aa6b38#ac693cVery close colourColour difference 2.2 (0 is identical)
Depth100Deep tanDeep tanSameDepth difference: 0.2
Retailer descriptionDeep tanNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared76
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 91/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect 2-in-1 Foundation in Hazelnut.

Same or better

  • $28.03 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim long-wearing
  • No fragrance listed

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Revolution Beauty Superdewy Cushion Foundation Medium Tan Neutral

Match price
$14Ulta BeautyUlta Beauty
$26 less (65%)

Your shade $40 at Sephora · product price; shade not separately priced

Closest overall alternative

Milani Conceal + Perfect 2-in-1 Foundation Hazelnut

Best price
$11.97WalmartWalmart
$28.03 less (70%)

Your shade $40 at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.