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Pro Filt'r Soft Matte Longwear Foundation 230 dupes and alternatives Fenty Beauty

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free0No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF1Mineral0

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Only showing matches with a radiant finish.

Closest shade match: Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 3N1 Ivory Beige

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
230Change shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Full coverage
The match
Estée Lauder
3N1 Ivory Beige
Depth and undertone: Light medium · Neutral
Finish and coverage: Radiant · Medium coverage
Shade match
98out of 100
Colour
97
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
Costs $15 more

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative: Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear B30

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
230Change shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Full coverage
The match
Chanel
B30
Depth and undertone: Light medium · Neutral
Finish and coverage: Radiant · Light coverage
Overall match
76out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
25
Wear (Wear & performance)
76
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$69Ulta BeautyUlta Beauty
Costs $29 more

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 230 (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    250

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 250

    • Close colour
    • Light · Warm · peach undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium 3N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium 3N

    • Very close colour
    • Light medium · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty
  2. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    6.5 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 6.5 Medium

    • Very close colour
    • Light medium · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.0 Medium Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.0 Medium Natural

    • Very close colour
    • Light medium · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    5.5 Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 5.5 Medium

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Medium Sand

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Sand

    • Very close colour
    • Light · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. Rare Beauty Liquid Touch Brightening Concealer

    290N

    Rare Beauty Liquid Touch Brightening Concealer, shade 290N

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 3N1 Ivory Beige, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 230. Every attribute compared, with its share of the score.

ComparedYour shade230Closest shade match3N1 Ivory BeigeScore
Shade match55% of overall98
Colour97#dfae8d#e2b191Looks identicalColour difference 0.9 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 1.6
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 74/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 3N1 Ivory Beige.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Adds SPF 45

Different

  • Radiant finish instead of matte
  • No long-wear claim
  • Does not claim not settling into lines
  • Not marketed for combination skin

Ingredients (information only, not scored)

15 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedSPF 45
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in B30, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 230. Every attribute compared, with its share of the score.

ComparedYour shade230Closest overall alternativeB30Score
Shade match55% of overall98
Colour97#dfae8d#dcae8cLooks identicalColour difference 1.1 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.4
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared25
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared76
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 76/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in B30.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Both claim long-wearing

Different

  • Radiant finish instead of matte
  • Light rather than full coverage
  • Does not claim not settling into lines

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 3N1 Ivory Beige

Best price
$55SephoraSephora
Costs $15 more

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative

Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear B30

Match price
$69Ulta BeautyUlta Beauty
Costs $29 more

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.