Pro Filt'r Soft Matte Longwear Foundation 280 dupes and alternatives Fenty Beauty
Light medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 1 applied
Coverage
- Medium1
- Full0
- Buildable0
Formulation
- Liquid0
- Stick0
- Powder0
- Cushion0
- Gel0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance0
- Alcohol denat.1
- Talc1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 30 matches
Only showing matches with a radiant finish.
Closest shade matchClosest overall alternative: Juvia's Place I am Magic Natural Radiance Foundation 720 Bali
The equivalent shade and the most similar foundation overall.
280Change shade
- Overall match
- 77out of 100
- Shade (Shade match)
- 92
- Finish (Finish & visual result)
- 43
- Wear (Wear & performance)
- 76
- Skin (Skin suitability)
- 84
- Shade match
- 92out of 100
- Colour
- 94
- Depth
- 99
- Undertone
- 85
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
Where to buy 720 Bali
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyLooking for a concealer in your shade?
The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 280 (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
360
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 360
- Close colour
- Medium light · Neutral undertone
$30
View at SephoraClosest concealers
Medium 3N
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium 3N
- Very close colour
- Light medium · Neutral undertone
$31
6.5 Medium
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 6.5 Medium
- Very close colour
- Light medium · Neutral undertone
$36
270N
Rare Beauty Liquid Touch Brightening Concealer, shade 270N
- Very close colour
- Light · Neutral undertone
$24
Medium Beige
e.l.f. Cosmetics Hydrating Camo Concealer, shade Medium Beige
- Very close colour
- Light · Neutral undertone
$8
25.0 Medium Natural
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.0 Medium Natural
- Very close colour
- Light medium · Neutral undertone
$30
8 Medium-Tan
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 8 Medium-Tan
- Very close colour
- Light medium · Neutral undertone
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Juvia's Place I am Magic Natural Radiance Foundation in 720 Bali, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 280. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Juvia's Place I am Magic Natural Radiance Foundation in 720 Bali.
Same or better
- $16 less
- Very close colour
- Same neutral undertone
- Medium rather than full coverage
- Both claim long-wearing
Different
- Radiant finish instead of matte
- Does not claim not settling into lines
Ingredients (information only, not scored)
9 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.
Where to buy 720 Bali
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.