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Pro Filt'r Soft Matte Longwear Foundation 235 dupes and alternatives Fenty Beauty

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches oil-free.

  • 28 matches have no oil-free claim listed and are not shown.

Closest shade match: Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation WN 104 Toffee

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
235Change shade
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Full coverage
The match
Clinique
WN 104 Toffee
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Shade match
94out of 100
Colour
97
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$39Ulta BeautyUlta Beauty
$1 less (3%)

Your shade $40 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 WN 80 Tawnied Beige

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
235Change shade
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Full coverage
The match
Clinique
WN 80 Tawnied Beige
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
100
Wear (Wear & performance)
54
Skin (Skin suitability)
60
Match price
$49Ulta BeautyUlta Beauty
Costs $9 more

Your shade $40 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NARS

    Natural Radiant Longwear Foundation

    Valencia - Medium 5
    Shade match 94
    $55SephoraSephoraCosts $15 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: M5 - medium to medium-deep with warm undertones, and a peach tone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 235 (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    310

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 310

    • Slight colour difference
    • Light · Warm · yellow undertone

    $30

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5W

    • Very close colour
    • Medium light · Warm · golden undertone

    $31

  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2Y30

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2Y30

    • Very close colour
    • Medium light · Warm · golden undertone

    $35

  3. Clinique Even Better All-Over Concealer + Eraser

    WN 76 Toasted Wheat

    Clinique Even Better All-Over Concealer + Eraser, shade WN 76 Toasted Wheat

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $22

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    13W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 13W

    • Very close colour
    • Medium light · Warm undertone

    $30

  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Granola 4.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Granola 4.5 Golden

    • Very close colour
    • Light medium · Warm · golden undertone

    $31

  6. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    410 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 410 Bisque W

    • Close colour
    • Medium light · Warm · golden undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in WN 104 Toffee, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 235. Every attribute compared, with its share of the score.

ComparedYour shade235Closest shade matchWN 104 ToffeeScore
Shade match55% of overall94
Colour97#dba567#d8a46aLooks identicalColour difference 0.9 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.7
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone85WarmNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 81/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in WN 104 Toffee.

Same or better

  • $1 less
  • Near-identical swatch colour
  • Similar undertone (neutral vs warm)
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims colour stability
  • No fragrance listed
  • Adds SPF 15

Different

  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Not marketed for oily skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in WN 80 Tawnied Beige, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 235. Every attribute compared, with its share of the score.

ComparedYour shade235Closest overall alternativeWN 80 Tawnied BeigeScore
Shade match55% of overall87
Colour85#dba567#dca26dVery close colourColour difference 2.9 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.8
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone85WarmNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 84/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in WN 80 Tawnied Beige.

Same or better

  • Very close colour
  • Similar undertone (neutral vs warm)
  • Same matte finish
  • Same full coverage
  • Claims colour stability
  • No fragrance listed
  • Adds SPF 25

Different

  • Does not claim not settling into lines
  • Not marketed for combination skin

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 25
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation WN 104 Toffee

Match price
$39Ulta BeautyUlta Beauty
$1 less (3%)

Your shade $40 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 WN 80 Tawnied Beige

Match price
$49Ulta BeautyUlta Beauty
Costs $9 more

Your shade $40 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.