Beautler.Your beauty butler

Pro Filt'r Soft Matte Longwear Foundation 430 dupes and alternatives Fenty Beauty

Deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

  • Light0
  • Medium0
  • Full2
  • Buildable0

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol1Vegan0Cruelty-free0Oil-free, applied. RemoveWith SPF1Mineral0

Avoid an ingredient

Sort

2 of 32

Only showing matches oil-free.

  • 30 matches have no oil-free claim listed and are not shown.

Closest shade match: Lancôme Teint Idole Ultra Wear Natural Matte Foundation 525W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
430Change shade
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Lancôme
525W
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Full coverage
Shade match
94out of 100
Colour
90
Depth
100
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$53SephoraSephora
Costs $13 more

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative: Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 WN 124 Sienna

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
430Change shade
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Clinique
WN 124 Sienna
Depth and undertone: Deep · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
100
Wear (Wear & performance)
54
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Match price
$49Ulta BeautyUlta Beauty
Costs $9 more

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 430 (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    490

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 490

    • Close colour
    • Deep · Neutral undertone

    $30

    SephoraView at Sephora

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC55

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC55

    • Looks identical
    • Deep · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  2. Tarte Shape Tape Full Coverage Matte Concealer

    54H deep honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 54H deep honey

    • Close colour
    • Deep · Warm · peach undertone

    $32

    SephoraView at Sephora
  3. Dior Forever Skin Correct Full-Coverage Concealer

    8 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 8 Neutral

    • Looks identical
    • Deep · Neutral undertone

    $42

    SephoraView at Sephora
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    22NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 22NW

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    520 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 520 Suede W

    • Close colour
    • Deep · Warm · golden undertone

    $32

    SephoraView at Sephora
  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Mocha 11

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Mocha 11

    • Very close colour
    • Deep · Olive · warm olive undertone

    $39

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 525W, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 430. Every attribute compared, with its share of the score.

ComparedYour shade430Closest shade match525WScore
Shade match55% of overall94
Colour90#8c502b#865233Very close colourColour difference 2.3 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.3
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, oily, sensitiveBoth marketed for normal/​oily skin
Overall match 84/100Shade match 94/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 525W.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Not marketed for combination skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in WN 124 Sienna, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 430. Every attribute compared, with its share of the score.

ComparedYour shade430Closest overall alternativeWN 124 SiennaScore
Shade match55% of overall92
Colour93#8c502b#85502eVery close colourColour difference 1.9 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.3
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone85Warm · goldenNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 86/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in WN 124 Sienna.

Same or better

  • Very close colour
  • Similar undertone (neutral vs warm)
  • Same matte finish
  • Same full coverage
  • Claims colour stability
  • No fragrance listed
  • Adds SPF 25

Different

  • Does not claim not settling into lines
  • Not marketed for combination skin

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 25
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Lancôme Teint Idole Ultra Wear Natural Matte Foundation 525W

Best price
$53SephoraSephora
Costs $13 more

Your shade $40 at Sephora

SephoraView at Sephora

Closest overall alternative

Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 WN 124 Sienna

Match price
$49Ulta BeautyUlta Beauty
Costs $9 more

Your shade $40 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.