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Soft'Lit Naturally Luminous Hydrating Longwear Foundation 240 dupes and alternatives Fenty Beauty

Medium light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free0No drying alcohol2Vegan1Cruelty-free0Oil-free1With SPF0Mineral0

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Only showing matches in cushion form.

  • 7 matches have no formulation listed and are not shown.

Closest shade match: Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation MW1

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
240Change shade
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Natural · Medium coverage
The match
Yves Saint Laurent
MW1
Depth and undertone: Medium light · Warm
Finish and coverage: Radiant · Medium coverage
Shade match
98out of 100
Colour
98
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $5 more

Your shade $44 at Sephora

SephoraView at Sephora

Closest overall alternative: Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation 26W Oat

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
240Change shade
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Natural · Medium coverage
The match
Jung Saem Mool
26W Oat
Depth and undertone: Light medium · Warm
Finish and coverage: Natural · Medium coverage
Overall match
90out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
100
Wear (Wear & performance)
68
Skin (Skin suitability)
33
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
$12 less (27%)

Your shade $44 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 240 (Medium light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    310W

    Rare Beauty Liquid Touch Brightening Concealer, shade 310W

    • Looks identical
    • Medium light · Warm · peach undertone

    $24

    SephoraView at Sephora
  2. Dior Forever Skin Correct Full-Coverage Concealer

    3WP Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3WP Warm Peach

    • Very close colour
    • Medium light · Warm · peach undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. NARS Radiant Creamy Concealer

    Biscuit

    NARS Radiant Creamy Concealer, shade Biscuit

    • Very close colour
    • Medium light · Warm · golden undertone

    $36

    SephoraView at Sephora
  4. Tarte Shape Tape Full Coverage Matte Concealer

    42S tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 42S tan sand

    • Very close colour
    • Medium light · Warm · golden undertone

    $32

    SephoraView at Sephora
  5. NARS Soft Matte Complete Concealer

    Biscuit

    NARS Soft Matte Complete Concealer, shade Biscuit

    • Very close colour
    • Light medium · Warm · golden undertone

    $36

    SephoraView at Sephora
  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    23.5 Medium Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 23.5 Medium Amber

    • Very close colour
    • Medium light · Warm undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation in MW1, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 240. Every attribute compared, with its share of the score.

ComparedYour shade240Closest shade matchMW1Score
Shade match55% of overall98
Colour98#d4a57f#d8a780Looks identicalColour difference 0.8 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.3
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall33
Skin type33Normal, dry, combinationNormalBoth marketed for normal skin
Overall match 86/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation in MW1.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same medium coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim transfer resistance
  • Claims a lightweight feel

Different

  • Radiant finish instead of natural
  • Not marketed for dry/combination skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, low silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs low
View full match

Why the closest overall alternative works

Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation in 26W Oat, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 240. Every attribute compared, with its share of the score.

ComparedYour shade240Closest overall alternative26W OatScore
Shade match55% of overall96
Colour94#d4a57f#daaa85Very close colourColour difference 1.5 (0 is identical)
Depth95Medium lightLight mediumCloseDepth difference: 2.8
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall33
Skin type33Normal, dry, combinationDryBoth marketed for dry skin
Overall match 90/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation in 26W Oat.

Same or better

  • $12 less
  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Same medium coverage
  • Both claim long-wearing
  • Claims a lightweight feel

Different

  • Does not claim transfer resistance
  • Not marketed for normal/combination skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

16 shared ingredients; weighted similarity 34%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation MW1

Best price
$49SephoraSephora
Costs $5 more

Your shade $44 at Sephora

SephoraView at Sephora

Closest overall alternative

Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation 26W Oat

Best price
$32SephoraSephora
$12 less (27%)

Your shade $44 at Sephora

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.