Soft'Lit Naturally Luminous Hydrating Longwear Foundation 240 dupes and alternatives Fenty Beauty
4.5 (3,571)·Medium light · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same warm undertone· Both claim long-wearing
Differences: Matte rather than natural finish· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
97
Finish & visual result
67
Wear & performance
66
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: for medium skin with warm yellow undertones
The closest shade to Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 240 (Medium light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in YN6, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 240. Every attribute compared, with its share of the score.
ComparedYour shade240Closest shade matchYN6How they compareScore
Shade match55% of overall99
Colour60%99#d4a57f#d3a47dLooks identicalColour difference 0.4 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared70
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared53
Longevity30%70Long-wearing18-hour wearSome differenceThe match claims 18-hour wear; your product says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, combinationNormal, dry, sensitiveBoth marketed for normal/dry skin
Overall match 83/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Hourglass Ambient Soft Glow Foundation in 4, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 240. Every attribute compared, with its share of the score.
ComparedYour shade240Closest overall alternative4How they compareScore
Shade match55% of overall97
Colour60%95#d4a57f#daa781Looks identicalColour difference 1.4 (0 is identical)
Overall match 93/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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