Soft'Lit Naturally Luminous Hydrating Longwear Foundation 345 dupes and alternatives Fenty Beauty
4.5 (3,571)·Deep tan · Olive · warm olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same natural finish· Claims a blurring effect· Both claim long-wearing
Differences: Warm rather than olive undertone· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
85
Finish & visual result
89
Wear & performance
68
Skin suitability
60
Close colour · Natural · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Warm rather than olive undertone · Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: Deep-Tan skin with a golden undertone
Matches: Very close colour· Both claim long-wearing
Differences: Warm rather than olive undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
91
Finish & visual result
67
Wear & performance
76
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Warm rather than olive undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance
$29Ulta Beauty(product price)$15 less (34%)4.6 (558)
Matches: Very close colour· Both claim long-wearing· Claims not settling into lines
Differences: Warm rather than olive undertone· Natural matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
86
Finish & visual result
79
Wear & performance
61
Skin suitability
90
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Warm rather than olive undertone · Natural matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance
Retailer shade note: Tan/Deep with Warm Yellow Undertones
$25Ulta Beauty(product price)$19 less (43%)4.4 (33)
Matches: Near-identical swatch colour· Claims a skin-like finish· Claims a blurring effect
Differences: Warm rather than olive undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
92
Finish & visual result
52
Wear & performance
86
Skin suitability
84
Looks identical · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Warm rather than olive undertone · Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium deep with warm undertone
The closest shade to Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 345 (Deep tan · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Revolution Beauty Skin Silk Serum Foundation in F14.2NW, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 345. Every attribute compared, with its share of the score.
ComparedYour shade345Closest shade matchF14.2NWHow they compareScore
Shade match55% of overall97
Colour60%95#a56e3a#a26f41Very close colourColour difference 1.5 (0 is identical)
Overall match 77/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 445N, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 345. Every attribute compared, with its share of the score.
ComparedYour shade345Closest overall alternative445NHow they compareScore
Shade match55% of overall85
Colour60%88#a56e3a#ad6e3cVery close colourColour difference 2.6 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared82
Longevity30%70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, combinationNormal, combination, sensitiveBoth marketed for normal/combination skin
Overall match 87/100Shade match 85/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $25 more
