Deep tan · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $44 at Sephora · product price; shade not separately priced
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $44 at Sephora
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$5 less (11%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Does not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: deep, warm-neutral undertones
High confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraUlta Beauty(product price)Costs $16 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Does not claim transfer resistanceContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Does not claim transfer resistance · Contains listed fragrance
Retailer shade note: medium skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)$22 less (50%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverageNo long-wear claimDoes not claim transfer resistance
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautySephoraCosts $25 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for combination skinContains listed fragranceContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep, neutral golden
High confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beauty(product price)Costs $15 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Does not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: rich auburn
Medium confidence· Digital match
RMS Beauty ReEvolve Natural Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $59 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Very close colourSame natural finishBoth claim transfer resistance
Differences: Olive rather than neutral undertoneFull rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Olive rather than neutral undertone · Full rather than medium coverage
Retailer shade note: D2 - deep with warm undertones, and an olive tone
High confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta BeautyCosts $28 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No long-wear claimDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautySephoraCosts $25 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Not marketed for combination skinContains listed fragranceContains drying alcohol
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep, warm golden
High confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraUlta Beauty$40.11 less (91%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Full rather than medium coverage
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Full rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: level-one dark with a warm undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautySephora$7 less (16%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverageDoes not claim transfer resistanceNot marketed for combination skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for combination skin
Retailer shade note: Deep-Tan skin with a neutral-red undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephoraCosts $5 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for combination skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Not marketed for combination skin
Retailer shade note: tan with neutral undertones
High confidence· Digital match
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sSephoraCosts $5 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Olive rather than neutral undertoneDoes not claim transfer resistanceContains drying alcohol
Looks identical · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Olive rather than neutral undertone · Does not claim transfer resistance · Contains drying alcohol
Retailer shade note: tan with olive undertones
High confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $11 moreMatches: Very close colourSame natural finishBoth claim transfer resistance
Differences: Olive rather than neutral undertoneFull rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Olive rather than neutral undertone · Full rather than medium coverage
Retailer shade note: MD5.25 - Medium-deep to deep with neutral undertones, and an olive tone
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beauty(product price)$24 less (55%)Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Full rather than medium coverageDoes not claim transfer resistanceNot marketed for dry skin
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: warm, golden brown that pops on undertones with sunlit depth
Medium confidence· Digital match
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty(product price)$3 less (7%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Light rather than medium coverageDoes not claim transfer resistance
Very close colour · Natural · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Light rather than medium coverage · Does not claim transfer resistance
Retailer shade note: dark to deep with a neutral undertone
Medium confidence· Digital match
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyMacy's$41View at Macy'sUlta Beauty(product price)$15 less (34%)Matches: Very close colourSimilar undertone (warm vs neutral)Both claim long-wearing
Differences: Natural matte rather than natural finishFull rather than medium coverageDoes not claim transfer resistance
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Natural matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance
Retailer shade note: Tan/Deep with Warm Yellow Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautySephoraCosts $16 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage
Differences: Radiant rather than natural finish
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than natural finish
Retailer shade note: medium deep, warm golden
Medium confidence· Digital match
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)$20 less (45%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than natural finishDoes not claim transfer resistanceContains listed fragrance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim transfer resistance · Contains listed fragrance
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty$9 less (20%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Does not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Does not claim transfer resistance
Medium confidence· Digital match
Iconic London Super Smoother Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautySephora$4 less (9%)Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage
Differences: Matte rather than natural finishNot marketed for dry skinContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: medium deep warm
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)$3 less (7%)Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Light rather than medium coverageNo long-wear claim
Very close colour · Natural · Light coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Light rather than medium coverage · No long-wear claim
Retailer shade note: deep with warm golden undertones
Medium confidence· Digital match
Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)$10 less (23%)Matches: Very close colourSimilar undertone (warm vs neutral)Claims a skin-like finish
Differences: Natural matte rather than natural finishBuildable rather than medium coverage
Very close colour · Natural matte · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural matte rather than natural finish · Buildable rather than medium coverage
Retailer shade note: medium-to-tan shade with warm undertones
Medium confidence· Digital match
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty(product price)$15 less (34%)Matches: Very close colourSame neutral undertoneBoth claim long-wearing
Differences: Natural matte rather than natural finishFull rather than medium coverageDoes not claim transfer resistance
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Natural matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance
Retailer shade note: Tan with Neutral Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautySephoraCosts $25 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Olive rather than neutral undertoneNot marketed for combination skinContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Olive rather than neutral undertone · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: very deep, neutral olive
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraSephoraCosts $16 moreMatches: Very close colourSimilar undertone (warm vs neutral)
Differences: Radiant rather than natural finishBuildable rather than medium coverageDoes not claim transfer resistance
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium to deep skin with warm undertones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Very close colourSame natural finishBoth claim transfer resistance
Differences: Slightly cooler undertoneFull rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage
Retailer shade note: D1 - deep with cool undertones
High confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beauty(product price)$30 less (68%)Matches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim transfer resistance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance
Retailer shade note: dark or deep skin tones with a neutral undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty(product price)$36 less (82%)Matches: Very close colourSame neutral undertone
Differences: Matte rather than natural finishFull rather than medium coverageNo long-wear claim
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: dark or deep skin tones with a neutral warm undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyShowing 12 of 29 matches
The closest shade to Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 385 (Deep tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
4N68
$35
4N2
$34
6W
$38
495 Suede W
$32
14.5 Deep
$36
Dark 5W
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
KimChi Chic Beauty A Really Good Foundation in 128MD, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 385. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To KimChi Chic Beauty A Really Good Foundation in 128MD.
12 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.
Hourglass Ambient Soft Glow Foundation in 13, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 385. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Hourglass Ambient Soft Glow Foundation in 13.
11 shared ingredients; weighted similarity 26%. Ingredients only affect results through the filters.
KimChi Chic Beauty A Really Good Foundation 128MD
Ulta BeautyYour shade $44 at Sephora · product price; shade not separately priced
Hourglass Ambient Soft Glow Foundation 13
SephoraYour shade $44 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
