Soft'Lit Naturally Luminous Hydrating Longwear Foundation 425 dupes and alternatives Fenty Beauty
4.5 (3,571)·Deep · Olive · warm olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same olive undertone· Both claim long-wearing
Differences: Matte rather than natural finish· Full rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
67
Wear & performance
66
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: for deep skin with warm olive undertones
Matches: Same natural finish· Same medium coverage· Claims a blurring effect
Differences: Slightly deeper· Neutral rather than olive undertone· Does not claim transfer resistance
Score details
Shade match
78
Finish & visual result
89
Wear & performance
68
Skin suitability
100
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · Neutral rather than olive undertone · Does not claim transfer resistance · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for tan to deep skin with neutral undertones
$29Ulta Beauty(product price)$15 less (34%)4.6 (558)
Matches: Both claim long-wearing· Claims not settling into lines· Claims a lightweight feel
Differences: Warm rather than olive undertone· Natural matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
85
Finish & visual result
79
Wear & performance
61
Skin suitability
90
Close colour · Natural matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Warm rather than olive undertone · Natural matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance
Retailer shade note: Tan/Deep with Warm Golden Undertones
$29Ulta Beauty(product price)$15 less (34%)4.6 (558)
Matches: Both claim long-wearing· Claims not settling into lines· Claims a lightweight feel
Differences: Warm rather than olive undertone· Natural matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
82
Finish & visual result
79
Wear & performance
61
Skin suitability
90
Close colour · Natural matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Warm rather than olive undertone · Natural matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance
Retailer shade note: Tan/Deep with Very Warm Undertones
Matches: Near-identical swatch colour· Claims a skin-like finish· Claims a blurring effect
Differences: Warm rather than olive undertone· Radiant rather than natural finish· Light rather than medium coverage
Score details
Shade match
92
Finish & visual result
58
Wear & performance
40
Skin suitability
84
Looks identical · Radiant · Light coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Warm rather than olive undertone · Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim transfer resistance
The closest shade to Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 425 (Deep · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Hourglass Illusion Luminous Glow Foundation SPF 30 in 23, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 425. Every attribute compared, with its share of the score.
ComparedYour shade425Closest shade match23How they compareScore
Shade match55% of overall94
Colour60%91#8b5425#84542bVery close colourColour difference 2.1 (0 is identical)
Depth15%98DeepDeepSameDepth difference: 1.2
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 2 of 4 compared76
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared70
Longevity30%70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/dry/combination skin
Overall match 87/100Shade match 94/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Sephora Collection Best Skin Ever Liquid Foundation in 32Y, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 425. Every attribute compared, with its share of the score.
ComparedYour shade425Closest overall alternative32YHow they compareScore
Shade match55% of overall85
Colour60%84#8b5425#8f5027Close colourColour difference 3.2 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.5
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 2 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100%100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/dry/combination skin
Overall match 90/100Shade match 85/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $5 more
