Soft'Lit Naturally Luminous Hydrating Longwear Foundation 130 dupes and alternatives Fenty Beauty
4.5 (3,571)·Light · Olive · warm olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$29Ulta Beauty(product price)$15 less (34%)4.6 (558)
Matches: Very close colour· Both claim long-wearing· Claims not settling into lines
Differences: Warm rather than olive undertone· Natural matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
89
Finish & visual result
79
Wear & performance
61
Skin suitability
90
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Warm rather than olive undertone · Natural matte rather than natural finish · Full rather than medium coverage · Does not claim transfer resistance
Retailer shade note: Light with Warm Yellow Undertones
Matches: Very close colour· Same olive undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
70
Wear & performance
58
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim transfer resistance · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light skin with warm olive undertones
Matches: Near-identical swatch colour· Same medium coverage· Claims a blurring effect
Differences: Neutral rather than olive undertone· Radiant rather than natural finish· Not marketed for dry/combination skin
Score details
Shade match
89
Finish & visual result
70
Wear & performance
86
Skin suitability
33
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than olive undertone · Radiant rather than natural finish · Not marketed for dry/combination skin · Contains listed fragrance
$25Ulta Beauty(product price)$19 less (43%)4.4 (33)
Matches: Very close colour· Claims a skin-like finish· Claims a blurring effect
Differences: Warm rather than olive undertone· Matte rather than natural finish· Full rather than medium coverage
Score details
Shade match
91
Finish & visual result
52
Wear & performance
86
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Warm rather than olive undertone · Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol
Matches: Very close colour· Both claim long-wearing
Differences: Warm rather than olive undertone· Radiant rather than natural finish· Light rather than medium coverage
Score details
Shade match
90
Finish & visual result
58
Wear & performance
76
Skin suitability
84
Very close colour · Radiant · Light coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Warm rather than olive undertone · Radiant rather than natural finish · Light rather than medium coverage · Does not claim transfer resistance · Contains listed fragrance
Retailer shade note: light-medium shade, golden undertone
Matches: Very close colour· Same olive undertone· Same medium coverage
Differences: Radiant rather than natural finish· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
76
Wear & performance
40
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Radiant rather than natural finish · No long-wear claim · Does not claim transfer resistance · Not marketed for combination skin · Contains listed fragrance
Retailer shade note: light with warm, subtle olive undertones
Matches: Very close colour· Claims a lightweight feel
Differences: Slightly lighter· Warm rather than olive undertone· Buildable rather than medium coverage
Score details
Shade match
88
Finish & visual result
100
Wear & performance
40
Skin suitability
0
Very close colour · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Warm rather than olive undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/dry/combination skin
The closest shade to Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 130 (Light · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Dior Forever Skin Glow Foundation in 2WO Warm Olive, against Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 130. Every attribute compared, with its share of the score.
ComparedYour shade130Closest match2WO Warm OliveHow they compareScore
Shade match55% of overall96
Colour60%93#e2c49e#e6c39dVery close colourColour difference 1.7 (0 is identical)
Depth15%100LightLightSameDepth difference: 0.1
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Overall match 85/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $1 more
